Content Marketing Specialist at BigCommerce

| Austin
!Sorry, this job was removed at 12:09 p.m. (CST) on Tuesday, September 17, 2019

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.


BigCommerce is looking for a technically savvy, process-oriented, data-driven marketer whose focus is on growth by working directly on customer acquisition through content strategy, prioritization and creation.

You must have a proven track record of consistently exceeding goals, lead generation and brand authority through content in all its forms and at every stage of the enterprise journey. This role will allow you to work across the entire business, including Marketing (SEM, SEO, Content, Email, etc.), Sales, Product, and our Executive Leadership team. 

The Content Marketing Specialist will be responsible for developing the content strategy for BigCommerce to support the entire funnel, from acquisition through to sales. They will both write content and source and manage external content resources. This person should be a skilled Marketing professional, with a strong communications background.


You Must...
  • Be able to build long-form (2,500+ words) content that moves people and builds brands. 
  • Have roots in content and product marketing, positioning, and strategic storytelling. 
  • Dig funnels, lead generation, and infinite content loops providing value upon value.
  • Have a proven track record of creating compelling marketing with the help of data and prose. 
  • Be obsessed with the art and science of growth, psychology and storytelling. 
  • Have 2+ years experience creating credible, professional, value-add content that builds brands and compels action. 
  • Have experience with ecommerce software and/or enterprise software. 
  • Understand how content should support the buyer’s journey.
  • Know content requirements and best practices for publishing on key content platforms reaching enterprise buyers, such as social channels (Facebook, LinkedIn, Twitter, Instagram), YouTube, and email. 
  • Be comfortable working with Jira, Google Docs, Sheets, Slides, and Drive, and demonstrated experience with key tools for content creation, workflow management, content management, as well as publishing platforms. 
What You’ll Do

Content Strategy and Production

  • In partnership with the campaigns and content marketing teams, build and execute on the content strategy by identifying new, compelling content that will generate and advance leads through the sales funnel. 
  • Identify the best content format (eg white paper, research note, infographic, ebook, blog post, webinar, podcast, calculator, checklists, quizzes, video, slides, podcast, comparison chart, etc.) based on objectives, distribution channel, and past performance data.
  • Manage a content production calendar. Assign and keep track of all tasks, workflows, and deadlines. 
  • Create, write, edit, and manage the production of the content, or source experts, including external influencers and internal talent. 
  • Work with in-house design and video teams, and source/procure external production resources as required.
  • Project manage the creation of compelling content assets from ideation through completion. Partner with the campaign manager to develop timelines aligned to campaign launch plans, and implement efficient methodologies to speed the time to market while also delivering market-leading quality. 
  • Manage and coordinate pre-recorded and live-stream webinars.
  • Ensure all content is consistent with the brand voice and style and optimized for search and user experience. 
  • Manage the content production budget, and make budget recommendations based on projected impact to marketing KPIs.
  • Keep content up to date to ensure accuracy and relevancy. Maintain a content library, regularly review and update or retire content, and serve as the internal point-of-content for any content requests. 
  • Identify content performance KPIs and, working with the campaign manager, track the performance of content. Identify successful content and map out new ways to repurpose (i.e. a blog post into a YouTube video) to amplify message, visibility and lead generation. Continue to refine the content strategy based on performance metrics. 
  • Position yourself as an industry influencer and thought leader, speaking on behalf of BigCommerce’s beliefs, insights, future-casting and customer needs.

Grow Grow Grow 

  • Identify and execute on growth opportunities.
  • Strategize cross-functionally both internally and externally with marketing, sales, design, product, partners, customers, influencer and experts for maximum content impact.
  • Think BIG across all content ideas and initiatives –– always keeping the needs of enterprise prospects in mind. 

Who You Are
  • Undergraduate degree in Marketing, English, Journalism, or similar field.
  • 2+ years of highly successful online marketing experience in either software including B2B and SaaS, or at an ecommerce brand or agency.
  • Proven track record of effective long-form, researched content (2,500+ words)
  • Technically Experienced
    • Content Production (WordPress)
    • SEO (Ahrefs, MarketMuse)
    • Analytics (eg. Google Analytics)
    • HTML knowledge preferred
  • Strategist - You understand how different marketing messages and channels affect business people in different buyer segments and different parts of the customer journey from acquisition to retention.
  • Customer Focused - You want to deliver the best experience possible for future and current partners, as helping our partners’ businesses grow is the #1 goal at BigCommerce.
  • Problem Solver - You can see hidden problems and probe a variety of sources for answers, are able to look beyond the obvious, and can identify and creatively solve complex problems.
  • Psychology - Interest in human psychology and how different psychological triggers work together.
  • Communicator - Excellent written/verbal communication and customer relationship skills are critical both working with people internally and externally.
  • Collaborative - You have demonstrated success working cross-functionally in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners.
  • Composed - You know how to execute consistently in a fast-paced, high pressure, dynamic environment and carry out self-directed responsibilities.
  • Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members. 
  • Eager Learner - You pick up on things quickly, enjoy learning new skills and knowledge, and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge.
  • Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.



 

Diversity & Inclusion at BigCommerce
We have the opportunity to build not only a great business, but a great company, with soul. Our beliefs and commitment to diversity and inclusion are a central part of achieving that.

Our dedication to diversity and inclusion is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.

Read Full Job Description
Apply now

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • jQueryFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

Culture
Volunteer in Local Community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Open Door Policy
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team Workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-Work Program Post Parental Leave
Company Sponsored Family Events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and Learns
Cross Functional Training Encouraged
Promote from Within
Mentorship program
Career mentorship is available.
Continuing Education Stipend
Online Course Subscriptions Available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

More Jobs at BigCommerce29 open jobs
All Jobs
Data + Analytics
Dev + Engineer
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Developer
new
Austin
Sales
new
Austin
Data + Analytics
new
Austin
Sales
new
Austin
Developer
new
Austin
Data + Analytics
new
Austin
Project Mgmt
new
Austin
Operations
new
Austin
Marketing
new
Austin
Marketing
new
Austin