Digital Operations & Measurement Lead

| Austin | Hybrid
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About Us

 

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the role:

The Digital Operations & Measurement lead will be responsible for evolving the overall strategy for Cloudflare’s digital advertising operations, and making continuous improvement in operational efficiency across digital marketing channels, including but not limited to paid media, social, SEM/SEO. This individual will provide leadership to an existing team, attract new talents, and collaborate with cross-functional teams such as Analytics, Brand, and Demand Generation. 

We’re looking for a versatile coach player who has a solid understanding of performance marketing, ad trafficking, conversion optimization, and growth drivers for a SaaS business. They’ll be our in-house expert on digital campaign measurement instrumentation. They’ll serve as the primary point-of-contact for both internal marketing campaign managers and external agency partners to drive A/B testing roadmap and data-driven campaign optimization. 

Responsibilities:

  • Evolve the overall strategy to scale Cloudflare’s digital campaign optimization velocity. Own and communicate progress of efficiency lift KPIs.
  • Drive consistent measurement methodology, audience segment definition and campaign metadata. Proactively identify optimization opportunities across digital channels.
  • Ensure accurate campaign setup and trafficking in collaboration with digital marketers and agencies. QA execution as needed.
  • Develop and maintain key relationships with culturally and geographically diverse marketers and cross-functional stakeholders with varied technical aptitude throughout the company.
  • Provide thought leadership, and advise leadership team on subjects such as ad targeting strategies, organic & paid content flywheel, privacy conscientious user tracking, and data collection strategy.

Desirable skills, knowledge and experience

  • 7+ years of digital marketing experience at fast-growing technology companies or media agencies, preferably with both B2B SaaS and B2C ecommerce business models. 
  • Deep domain expertise with ad operations, programmatic processes and adtech ecosystem. Hands-on experience with advertising technology platforms (Ad servers, DSPs, DMPs, etc.) preferably with GA 360, Google Marketing Platform, Campaign Manager. 
  • Intermediate to advanced level data wrangling, and data visualization skills. Experience with Google Data Studio and BigQuery preferred. 
  • Deep domain expertise in marketing measurement. Experience with A/B and Multivariate test design / implementation. Working knowledge of tag management.
  • Demonstrated capacity to learn as well as ability to operate independently, build effective relationships and influence change.
  • BA/BS degree; Master degree in a technical field or business administration preferred.

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • rustLanguages
    • ReactLibraries
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM

Location

405 Comal St, Austin, TX 78702

What are Cloudflare Perks + Benefits

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Cloudflare has many ERGs including Afroflare, Latinflare, Nativeflare, Asianflare, Desiflare, Womenflare, Women in Engineering, Proudflare, Vetflare, and more.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Financial & Retirement
401(K)
Company equity
Employee stock purchase plan
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Relocation assistance
Fitness stipend
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Online course subscriptions available

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