Web Analyst at WP Engine

| Austin
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It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Digital Marketing (Web) Analyst

We are searching for a Digital Marketing (Web) Analyst to join our Marketing Analytics team! We drive clarity and insight through reporting and analytics into WP Engine’s digital marketing initiatives and global website properties. This role will own website tagging and data acquisition and will work closely with internal digital marketing channel owners to hone targeting and budget strategies. You will work closely with WP Engine’s web development, product and marketing teams for website and targeting data collection and strategies. Digital Marketing Analyst will be highly analytical, deeply detailed, strive for consistent data accuracy across multiple systems, and effectively work across the company to drive business results.

A look at your day-to-day:
  • Empower marketing channel owners (email, paid search, organic search, social, affiliate, display, retargeting) with impactful insights to drive website performance.
  • A/B Testing: Identify and help structure test opportunities, and collaborate with the Finance and Website Teams to design, implement and analyze.
  • Analyze key site metrics such as website traffic, conversion rate, average order value, and units per transaction. Break these metrics into defined funnel steps to develop focused targets.
  • Own site data acquisition through Google Tag Manager, and set processes for campaign tracking. Work with developers to implement new tracking and ensure current tagging is consistent and accurate.
  • System Owner for Google Analytics implementation including data governance, tagging, user settings/permissions, etc.
  • Build out sophisticated reporting and segmentation using different visualization tools, including real-time dashboards, user-level reporting, and blending with non-GA data sources.
About you:
  • You go out of your way to level up those around you about the significance of data.
  • You have excellent Communication, Collaboration and Presentation skills
  • Strong sense of prioritization and focus on key business drivers
  • You have a proven capability in e-commerce, website, marketing or digital analytics role
  • Expert knowledge of Google Tag Manager, including Server Side, Google Analytics or related site metrics ecosystem (Adobe Analytics, etc)
  • Advanced Excel knowledge, including nested formulas, lookups, pivot tables, flexible models, and macros
  • Proficient in SQL and comfortable with querying and sanitizing data from relational databases, including Google BigQuery
  • Advanced experience using Looker (or other BI tool) with LookML, table calculations, dimensions, measures, etc.
  • Experience with JavaScript, HTML, Python, SQL, dbt, Google Cloud is a plus.
The Perks and Benefits
  • Compensation (We offer market competitive salaries)
  • Stock Options (Every employee is an owner in the company)
  • Health Benefits (100% Paid Employee Medical, Dental, and Vision)
  • 401(k) (Make the most of retirement)
  • Life and Disability Insurance (100% Paid Life, STD, LTD and AD&D)
  • Generous Vacation Time (Who doesn’t like time off?)

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • Constant ContactEmail
    • SendGridEmail
    • MarketoLead Gen

Location

WP Engine is on the corner of 5th and Lavaca, blocks away from the Colorado River and Congress Avenue.

What are WP Engine Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

100% Employee Paid Medical, Dental, and Vision. Lunch provided Monday - Thursday. Equity - Every employee is an owner in the company. Paid downtown parking.

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