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B2C Growth Marketing Specialist

| Austin

B2C Growth Marketing Specialist

Your challenge, should you choose to accept:

Adia is looking for a B2C Growth Marketing Specialist with experience in digital media, SEO, SEM, content, marketing automation, social media, and analytics to execute activities in line with Adia's national B2C marketing strategy and best practices. You will be responsible for implementing marketing activities against agreed user acquisition targets, as well as optimizing them to minimize the cost per acquisition.

Your objective is to build Adia's B2C user base through marketing to support the company's growth targets.

You will:

  • Execute B2C marketing tactics to build user base across paid, owned, and earned media
  • Execute recruitment marketing tactics to drive app installs and registrations from active job seekers in the hospitality, catering, and experiential marketing industries in your dedicated area
  • Continually optimize campaigns to decrease CPA and increase conversion
  • Get to know Adia workers inside and out - deeply understand their habits, motivations, and preferences to develop effective acquisition campaigns
  • Coordinate creative development for digital advertising, website content, email, social media, print collateral, etc.
  • Write compelling copy to educate workers on Adia’s value proposition and drive app usage
  • Develop tactical campaigns and manage “always-on” integrated marketing activities to drive user acquisition
  • Execute scheduled, segmented, and personalized CRM email strategy, content creation, and delivery to progress users from registration to qualification and application
  • Implement a cost-effective recruitment plan and campaign strategy to meet sudden and seasonal spikes in staffing needs
  • Ensure consistent messaging throughout all campaigns
  • Liaise with partner agencies for events and offline advertising needs
  • Monitor job market trends and analyze application data for effective and efficient recruitment
  • Analyze, optimize, and report campaign performance to the marketing and sales leadership based on agreed KPIs on a weekly basis
  • Constantly test and experiment with the goal of driving efficiency across all performance marketing initiatives

 

What you bring to the table:

  • 1-3 years consumer marketing experience, both digital (essential) and offline (preferred), ideally for an online consumer business, e-commerce, or mobile platform
  • Previous hands-on experience with social media management tools and digital marketing channels
  • Understanding of KPIs in SEO, SEM, display advertising, email marketing, social media, and app stores
  • Knowledge of Google Analytics, URL Builder, as well as Google Tag Manager
  • You’re a well-rounded marketer capable of running digital campaigns on your own but equally comfortable organizing events
  • You're unafraid of trying new things, have a passion for marketing, and have a desire to constantly deliver
  • Ability to take on new and changing business goals to evolve marketing campaigns fluidly
  • Ability to work independently and coordinate the completion of multiple tasks simultaneously
  • Skilled in verbal and written communication
  • You lead your business with honesty, integrity, and an insatiable desire to win!
  • Strong interpersonal and motivational skills and the ability to interface with all levels of staff and management
  • Ability to foster an innovative and collaborative environment using advanced leadership, communication, and organizational skills
  • You are self-motivated, opportunistic, and scrappy -  you can capture and execute opportunities as they arise, even under very tight deadlines
  • Proficient with Microsoft Office products, including Word, Excel, PowerPoint, and Outlook

Our Culture:

Adia is a fast-growing, hard-working, curious (like Alice in Wonderland curious) organization that strives for improvement every day. We are open and honest, using our big brains to build a great product and not overgrown egos. We’re an early player in the HRtech space and that brings feelings of excitement and purpose to our work. If you’re looking for a place that will help you uncover your best working self and give you hands-on experience in way more than your job title alludes to, we may be the right team for you. We push ourselves and pull each other to be better than we were yesterday.

We have an incredible future ahead of us, and we’d love for you to be a part of our journey toward it.  

Still here? Apply now.

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • Campaign MonitorEmail

Location

We're right on the Congress Bridge. We have views of the water and trail. Want tacos? Walk to Taco Joint! Want to grab a beer? Walk to the Yeti Store!

An Insider's view of Adia

What’s the vibe like in the office?

The office vibe at Adia is exceptional! It’s a mixture of casual, fun conversation, big laughs, and even bigger innovative ideas with the best characters in the HRtech space. These great people create even greater experiences both professionally and at the much anticipated office Happy Hours!

Maria

Community Support

What's the biggest problem your team is solving?

We're eliminating friction points within the recruitment process and staffing industry as a whole. Part of that is using machine learning to bring together flexible workers and employers in a completely new way while providing the best user experience possible. Finding a job or workers on Adia should be as simple and effortless as ordering a cab.

Uri

Head of US

What makes someone successful on your team?

We place a tremendous amount of value on initiative, efficiency and innovation. As a technology startup, naturally the expectation is that people come to work to break new ground and find new ways of doing things. We look to each team member to bring their best thinking, innovative solutions and tools.

Dan

Enterprise Sales

How do your team's ideas influence the company's direction?

Being a global company, I rely heavily on my local teams to bring their market expertise to drive initiatives that are tailored to the cultures and trends in their respective countries. They are our boots on the ground so we empower them to bring their ideas forward, and then it becomes my job to feed that into our company's overall direction.

Ernesto

CEO

How does the company support your career growth?

Adia gave me the opportunity to shift from my comfort zone in Marketing to a whole new world by joining the Product team. I never would have known that I would grow and succeed in a different career path had management not seen something in me and given me a chance. I challenge myself and learn new skills daily, and I have Adia to thank for that.

Kaylan

Product

What are Adia Perks + Benefits

Adia Benefits Overview

Adia's parent company is the Adecco Group - so this gives all our team members the incredible benefit of being a part of an organization that is the world leader in staffing. This means that you get all the amazing benefits offered by the Adecco group, including healthcare, 401K matching and much more!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Depending on role.
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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