Shipwell
Shipwell is transforming supply chains with better connectivity across people, systems and workflows
Austin, TX
Remote

Campaign Media Manager at Shipwell

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Campaign Media Manager

About us

In a world where shipping expectations and complexity are greater than ever, Shipwell is on a mission to empower supply chain efficiency at scale across every company size, stage, and industry. Supply chain solutions today are highly disconnected, rigid, and difficult to use, but Shipwell is disrupting the status quo.  Our solution combines everything our customers need in a comprehensive platform that adapts as the market and business demands change, so they can effectively manage the entire process in one place and never have to rip and replace. Shipwell is proud to be recognized by industry experts as a leader in shipping and logistics, including Gartner Magic Quadrant for TMS and Forbes 2020 Next Billion-Dollar Startup.  Join us and be part of the Shipping Evolution(R)


Our culture

Shipwell is a fast-paced, high-energy start-up that strives to build the future of shipping every day. Diversity of thought and cross-department collaboration is very important to us. We deliver open, honest, careful communication and work as hard as we play. We create & deliver solutions that are revolutionizing the industry, which brings excitement and purpose to our work. If you are looking for a place that will help you tap into your best work-self and give you hands-on experience building something big, then we invite you to come and build the future of shipping with us!


What you will do when you get here

As the campaign media campaign manager, you will be responsible for the channel strategy planning and media implementation of impactful marketing campaigns across a combination of channels.  As new marketing initiatives are launched each quarter, you’ll help campaign owners media allocation and associated persona messaging plans across channels like online publications, direct buys, & offline channels, and be responsible for the implementation and management of those campaigns in-market.  This is a high-visibility role that will have a significant impact on our ability to reach key decision makers in target industries.

Key Responsibilities:
  • Work closely with brand and product marketing teams to understand campaign objectives  and target audience, providing recommendations and aligning on appropriate channels, budget allocation, and measurable KPIs.
  • Conduct media research to identify effective channels for reaching core audiences, consistently exploring new platforms and formats to test.
  • Develop holistic media plans that follow the customer journey and deliver a cohesive experience across each touchpoint.
  • Execute media campaigns as defined in strategy through self-serve digital platforms as well as direct buys, both online and offline.
  • Manage and optimize campaigns that are in-flight, ensuring adherence to budget targets and underlying campaign goals.
  • Develop campaign reports as well as present insights and actionable recommendations to help support the ongoing growth and success of our brand.

What you need to have
  • You have 5+ years experience in campaign building including whole funnel campaigns by vertical, offline media & channel buys, preferably marketing B2B SaaS or technology products.
  • Experience in programmatic media and direct buys.
  • Deep knowledge of UX and how campaign design and experience varies by persona.
  • Ability to coordinate with creative and content teams in the scoping and development of creative variations while meeting the technical requirements of all media channels.
  • Deeply analytical and results oriented while never losing sight of the customer experience and journey across marketing touch-points.
  • Excellent verbal, written and presentation skills, ability to organize information in a high level way to communicate key points to partners.

What’s preferred
  • Experience on an inhouse team (B2B SaaS highly preferred)
  • Supplementary skills may include SEO, LP Testing, Analytics, etc.
  • Strong work ethic and an analytical mindset, constantly looking for ways to improve our campaigns or processes

Why Shipwell:

  • 401k matching contribution plan
  • Generous parental leave
  • Competitive salary and equity opportunity
  • Team building events and office competitions
  • Friendly, talented, and inclusive company culture
  • Office in Austin, TX or 100% remote
  • Health, vision, dental, teladoc, HSA, FSA, & Life insurance
  • Incredible growth opportunity at a fast growing company
  • Subsidized wifi, cell phone, and educational reimbursements
  • Receive an elite technology package to include a brand new MacBook Pro!

---The Salary Range for this role is between $100,000 - $120,000 based on Years of Experience, Skillset, and Location.

Here at Shipwell, we are a Remote Forward company. You have the opportunity to work within our Austin, TX office or you can choose to be fully remote. 

Shipwell is an Equal Opportunity Employer and we will not tolerate discrimination or harassment of any sort. We do celebrate diversity and believe experience comes in different forms; many skills are transferable; and passion goes a long way. Diversity in our team makes for better problem solving, more creative thinking, and ultimately a better product and company culture.

Even more important than your resume is a clear demonstration of impact, dedication, and the ability to thrive in a fast paced and collaborative environment. Shipwell strives to have an inclusive work environment; so if you are hard working & good at what you do then please come as you are.  We want you to contribute, grow, & learn at Shipwell and we encourage you to apply if your experience is close to what we’re looking for.

We are looking forward to adding new perspectives to our team!


For more information about Shipwell visit shipwell.com, or connect with us on Twitter @shipwell, LinkedIn, and Facebook.com/Shipwellinc.

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Where we are

We're fully distributed, but our HQ is located downtown Austin where plenty of trendy bars, restaurants, and shops are located within walking distance

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • CSSDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • Team GanttManagement
    • WordpressCMS
    • Google AnalyticsCMS
    • HubSpotCRM
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What are Shipwell Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Dependent Care FSA
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home Full-time remote for all positions. We give people the option to work in an office or fully remote - the choice is yours!
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Paid industry certifications

An Insider's view of Shipwell

What are some social events your company does?

Shipwell assumes you know how to do your job; outside of core office hours, you are allowed to set your own in-office times. Working from home to deal with a delivery or appointment is a simple notice to a manager, and you're encouraged to make use of the unlimited PTO!

David

Backend Engineer

What's the biggest problem your team is solving?

How a freight brokerage frees up cumbersome processes using technology! We strive to answer this question so people on the front lines can do more of what they do best. Our teams are the heaviest users and biggest advocates of Shipwell’s platform because it directly solves our industry-specific needs.

Andy

Carrier Compliance & Analytics Lead

What makes someone successful on your team?

What makes the team members on my teams successful is their ability to come in everyday with an amazing attitude, effort, and working together as a team!

Taryn

Enterprise Carrier Sales Manager

How do your team's ideas influence the company's direction?

Everyone on the team shows up with a unique perspective. We don't train people to be sales robots because sometimes new ideas can drastically improve how the entire team operates. That sort of ingenuity influences our entire company.

Laurel

Strategic Account Manager

How do you collaborate with other teams in the company?

Being a data scientist I spend about 50% of my time with stakeholders, customers, sales representatives, & the carrier success team, to understand how they work and how we can help them. One of the most important lessons I have learnt at Shipwell is that listening is key!

Anna

Associate Data Scientist

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