Channel Marketing Manager
Who We Are
At SecureLink, we take our job seriously, but ourselves, not so much. We aren't afraid of a challenge and understand the individual and team effort required to accomplish something great! SecureLink's world headquarters in West Austin is called the Hill Country Spaceship - a great facility we believe you would be proud to call your workplace.
Founded in 2003, SecureLink doesn't just offer products – we provide partnerships. We have the knowledge, existing relationships, and expertise to make the maximum impact on our customers' business. This, and our "failure is not an option" mindset, is what has led to us solidifying our place as the leaders in managing secure third-party remote access and remote support for both highly regulated enterprise organizations and technology vendors.
After 14 years in business, we announced a strategic investment from Vista Equity Partners, the leading technology investment firm focusing exclusively on software, data, and technology-enabled companies. Since then, we have nearly tripled our revenue, earning a place on the Inc. 5000 list of the U.S.'s fastest-growing privately-owned companies three years in a row. During that same period, we've proudly maintained our strong culture, recently being recognized with a Glassdoor Employees' Choice Award. In 2020, we announced an added partnership from Cove Hill which will position us to accelerate our growth and further advance product innovation.
This position is expected to be filled in the Austin area even though our team is fully distributed for the time being. We are continuously evaluating our return to the office with the safety of our employees and their families at top of mind.
What You'll Do
The Channel Marketing Manager will play a lead role in building out and managing our channel marketing strategy and partner program. This person will work closely with SecureLink's marketing and sales teams to design and execute the overall strategy and enable partners throughout the sales cycle. The ideal candidate will be independent and data-driven, with extensive knowledge of marketing campaign strategies and deep digital marketing channel experience.
As a member of a fast moving and data-driven team you'll have complete control over your results and the opportunity to make a difference starting on day one. Based in Austin, this role reports to the Director of Demand Generation.
About the role:
- Develop and execute on the channel marketing strategy, establishing frameworks and standards, defining channel KPIs, and prioritizing the integration of all marketing tactics to fit with channel priorities
- Partner with our VP of Channel Sales and our Website Marketing Manager to scope and build out a new partner portal; proactively keep portal updated with new marketing materials, collateral, and support/enablement tools to drive engagement
- Own the marketing relationships with our channel partners' marketing counterparts to identify and establish co-marketing opportunities, including webinars, events, and co-branded collateral
- Work with our content team to create and maintain channel-specific content to enable partners to effectively drive sales
- Leverage and amplify demand generation campaigns through the partner ecosystem
- Conduct ongoing analysis of the channel mix and explore new ideas and approaches
- Take a data-driven approach, building and presenting reports on the channel marketing mix and partner engagement metrics on a weekly basis
What You'll Need
- 6+ years of relevant channel marketing experience in a B2B environment
- Proven experience planning and executing marketing campaigns, as well as success in driving pipeline and optimizing returns with partners
- Motivated self-starter; ability to think strategically while implementing tactically
- Demonstrated experience working cross-functionally; specifically, with product marketing and sales teams
- Experience with Wordpress, Salesforce and Marketo; familiarity with Tableau and Demandbase a plus
Why Choose Us
SecureLink doesn't just Have Fun Creating Value Over the Long Run (HFCV/LR) for our customers and shareholders, we Have Fun Creating Value in the lives and careers of our employees. Benefits and perks include:
- Health: Medical, dental and vision insurance - SecureLink foots the whole bill for employees and subsidizes dependent coverage at 75%!
- Wellness: SecureLink kicks cash into your HSA, $2,500 for those with individual coverage and $5,000 for those with family coverage. Employees are provided with a standing desk, healthy snacks, and have free access to an onsite gym.
- Retirement: SecureLink contributes 3% of your annual base salary to a 401k.
- Time off: Employees receive unlimited PTO, including time to volunteer. Additionally, we offer 10 paid company holidays.
- Perks: Our onsite kitchen provides employees with healthy options for breakfast & lunch every day. We kick back $100 per month towards cell phone reimbursement.
- Workspace: Casual dress code for our employees, and you will see many people around wearing jeans, and yes – even t-shirts and the occasional pair of flip-flops.
What Else?
Happy and successful SecureLink employees embrace the company's mission to have fun creating value over the long run. Great employees have three attributes that make them "slinky". These are 1) excellence at their position, 2) eagerness to grow and improve and 3) a true sense of responsibility to meaningfully contribute to the company, customers, and culture.
If you are just looking for another job, this is not the place for you. We like to laugh and be around happy, smart, interesting, self-motivated and "slinky" people. Slackers, grumps, and pessimists need not apply.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable federal, state, or local laws.