Chief Marketing Officer

| Austin
Chief Marketing Officer
Marketing
 
AffiniPay is seeking a creative and analytical Chief Marketing Officer (CMO) to lead our house of brands in its mission to transform the way professionals get paid. In this role, you will be accountable for building and driving a high-performance, data-driven team to hit our revenue targets. This high-profile position will report directly to the CEO, leading AffiniPay’s very talented and experienced marketing and sales teams. 
 
As the CMO at AffiniPay, you are a highly strategic thinker who is experienced in high velocity demand generation and sales. You are a people first leader that is excellent at building relationships with partners and teams. You have the ability to analyze and use metrics in order to create data-driven marketing strategies furthering our position as the market leader.

Responsibilities:
  • Own and drive all AffiniPay’s key channels, including Affinity Programs, Integrated Partners, and Direct.
  • Develop and grow AffiniPay’s 3 brands: LawPay, CPACharge, and AffiniPay for Associations.
  • Identify marketing strategies and compelling campaigns and partnerships to accelerate revenue growth, drive traffic to our website, and increase sales pipeline, customer acquisition, and retention rates.
  • Develop critical metrics and marketing reports for the executive team based on annual marketing objectives that demonstrate contribution to new and add-on revenue goals.
  • Lead cross-functional, multi-touchpoint campaigns.
  • Own and efficiently scale a multi-million dollar budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful.
  • Optimize a growing brand and performance marketing budget across digital and traditional channels, ensuring the right media mix, attribution, and efficacy.
  • Lead the existing marketing and sales teams consisting of sales, enterprise sales, acquisition marketing, product marketing, and business development while consistently evaluating new ways to increase efficiency and grow the team.
  • Work with our analytics team to lead marketing analytics and ROI analysis for campaigns and channels.
  • Drive the vision for team growth and create an efficient organizational structure, providing leadership, inspiration, and coaching to all teammates

Requirements:
  • 5+ years experience as Chief Marketing Officer or similar role
  • Substantial experience in leading and managing marketing teams
  • Expert understanding of digital marketing KPI’s, metrics, analytics, and reporting methods
  • Deep knowledge of market trends and the competitive landscape to shape marketing strategy within the FinTech industry
  • Strong analytical skills – able to leverage data into actionable insights to create impactful marketing programs
  • Expertise in high-velocity demand generation and sales
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.)
  • Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
  • A leader with both creative and analytical capabilities
  • Outstanding communication (written and verbal) and interpersonal abilities
  • BSc/BA in business administration, marketing, communications, or relevant field; MSc/MA will be a plus
  • Experience in the legal, accounting, or association industries a plus
  • Experience in the payments industry a plus

About AffiniPay
At AffiniPay, we’re continuously tackling exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our drive to become leaders in fintech has fostered our fast-moving, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to create, work together, and do whatever it takes to get the job done. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team-members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
 Affini-Perks! We've got you covered...
Competitive compensation structure
401K with automatic 5% company contribution
100% paid medical, dental, and vision benefit plans
100% Company paid short- and long-term disability and life insurance
Competitive PTO plan
Paid maternity/paternity leave
Fun destination quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to get in on the ground floor of one of Austin's fastest growing companies!
AffiniPay is proud to be an Equal Opportunity Employer.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks

Location

3700 N Capital of Texas Hwy Suite 300, Austin, TX 78746

An Insider's view of AffiniPay

What’s the vibe like in the office?

I LOVE coming to the office every day and solving problems face to face with my colleagues. We have a beautiful office, in a beautiful setting, with amazing perks, plus a group of smart, fun and inspiring people to collaborate with.

Amanda

Partner Integrations Director

How do you collaborate with other teams in the company?

I write the documentation for developers who integrate with our Payment Gateway, and I work with a cross-functional team that includes Business Development, Product, and DevSupport. We guide partners and their developers as they create and maintain their integrations, and we work together internally to make the process quicker and easier.

Heather

Technical Program Manager

What makes someone successful on your team?

As part of the Product Management Team, we sit on the intersection of Technology, UX, the Business and the Customer. All of us spend a significant of time with our customers and the market. However, given that we are market leaders, we get to lead and influence our entire industry which requires bold yet analytical product decision making.

Vinay

Director of Product Management

How do your team's ideas influence the company's direction?

Dev teams are encouraged to come up with creative ideas both to technically solve existing problems as well as identify business problems which the company may or may not currently comprehend. 

Greg

EVP Engineering

What projects are you most excited about?

The project I am most excited about at this time is helping build our integrated payment platform. It presents a ton of interesting problems to solve including how to ensure our customers get paid at scale!

Ryan

Senior Software Engineer

What are AffiniPay Perks + Benefits

AffiniPay Benefits Overview

Employee happiness and well-being are key to our success, which is why we’ll reward your hard work and strive to earn your loyalty with fantastic perks and incentives.

Culture
Volunteer in local community
AffiniPay's AffiniCares team organizes local volunteer activities such as Clean Up Lady Bird Lake, Partnerships for Children's Wish Program, and Build a Bike.
Partners with Nonprofits
AffiniPay partners with non profits such as Partnerships for Children.
Friends outside of work
Eat lunch together
Intracompany committees
Our staff has the opportunity to get involved with things such as event planning, volunteer and health committees.
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AffiniPay contributes an automatic 5% to our staff's 401(K).
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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