Content Marketer

| Austin
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About the Content Marketing team

Cloudlare’s Content Marketing team researches, creates, edits, and evaluates written and video content with the goals of increasing awareness of Cloudflare, attracting web traffic, generating leads/opportunities/pipeline, and supporting sales deals. We work collaboratively with people across the marketing and sales teams to fulfill content requests and launch our own content through a variety of channels.

This role's responsibilities include:

  • Working with Marketing team members to develop content ideas (e.g. ebooks, blog posts, whitepapers, case studies, infographics, video scripts, webinars)
  • Conducting research (e.g. interviews, online, SEO keyword research) to inform said content
  • Writing that content, along with associated assets (e.g email, social copy, ad copy)
  • Co-creating visual assets with Cloudflare’s design team
  • Working with campaign planners and salespeople to publish and promote the content
  • Tracking and analyzing content performance
  • Experimenting with new content marketing strategies
  • Editing content written by other team members

You are:

  • A creative marketer, with a history of creating compelling long- and short-form content for a variety of campaign channels, personas, and business needs
  • An excellent writer, with a demonstrable knack for clear, concise, persuasive communication
  • A thoughtful editor, with an eye for detail and a commitment to prioritizing the most impactful messages
  • A persistent researcher, who is comfortable scouring the Internet, poring over keyword rankings, or collaborating with colleagues to find accurate information
  • A determined project manager, who can drive content projects through fast turnarounds and multiple review rounds to ensure it not only gets written, but also gets launched into the market
  • Curious about security, performance, and reliability on the Internet — and healthily skeptical about buzzwords, jargon, and flimsy business logic
  • Someone with 2+ years' experience in a professional writing or content marketing role, ideally in B2B and at a company with complex/highly technical products
  • Experience with content management systems (e.g. Contentful, Wordpress, Drupal), marketing platforms (e.g. Marketo, Salesforce, Hubspot), and/or keyword research tools (e.g. Conductor) is nice, but not a requirement

Please provide:

  • Resume
  • A brief cover letter, answering the question “What interests you about Cloudflare?”
  • Two writing samples of 500 words or more. Something from your portfolio is fine—you don’t have to write something new. These samples should consist of:
    • One piece that educates readers on a topic
    • One piece that persuades readers about a certain point of view

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • rustLanguages
    • ReactLibraries
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM

Location

600 Congress Ave S, Austin, TX 78704

What are Cloudflare Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Child Care Benefits
Acme Co. provides Backup child care assistance.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Annually.
Game Room
Our game room includes Ping Pong, Pool Table, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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