Conversion Optimization & Growth Manager at BigCommerce

| Austin
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

The Marketing Manager, Conversion Rate Optimization is a technically savvy, data-driven marketer with deep experience in growth methodologies, growth testing frameworks and the marketing technology stack. Passionate and relentlessly focused on on-going conversion rate optimization for scalable revenue growth with a track record of consistently exceeding goals. This role will be responsible for full buyer journey conversion optimization (visitor-to-trial and trial to-paid-store), including identifying areas of opportunity, developing and executing conversion strategies, A/B testing, and implementing improvements to meet and exceed business revenue goals.

 What You’ll Do
  • Drive development and evolution of CRO testing framework and strategy
  • Lead day-to-day operations of conversion rate optimization, specifically visitor to trial and trial to paid conversions
  • Be the resident expert on all CRO efforts across the entire website, digital properties, trial and check out experience
  • Responsible website and landing page conversion rate optimization including CTA testing and optimization (call, chat, trial, forms, demos, etc.)
  • Strategize cross-functionally with marketing, sales, design, and product to identify and prioritize conversion opportunities and work cross-functionally to lead execution of optimization efforts
  • Leverage proven CRO frameworks and usable templates to better educate / enable marketers to increase program performance based on CRO best practices
  • Create testing environments and establish metrics to properly measure results across different marketing channels, different buyer segments, and different parts of the customer journey.
  • Identify and help prioritize high impact areas for CRO testing through funnel analysis, click-map, heatmaps, etc..
  • Lead ideation and execution of a high volume of tests on a monthly and quarterly basis.
  • Implement processes for A/B testing with rapid execution to deliver actionable data-driven results.
  • Deliver results without biases across teams and business units for continuous feedback loop and utilize prior results to drive future initiatives. Update benchmarks and results and share to proper stakeholders.
  • Proactively inform marketing team on what's being tested, why, and expected results.
  • Own optimization changes to website whether that be on our CMS (eg. Craft) or testing tools (eg. Optimizely).
  • Work closely with marketing leadership and operations team to prioritize implementation and prioritization of CRO tech stack

Who You Are
  • Undergraduate degree in Marketing, Math, Accounting, Finance, CS, or similar field.
  • 3+ years of highly successful online marketing experience in software, including B2B SaaS.
  • Technically Experienced
  • A/B testing (eg. Optimizely, Google Optimize)
    • Analytics (eg. Google Analytics, Segment, MixPanel)
    • Data APIs (eg. Clearbit, Datanyze)
    • User testing (eg. UserTesting.com, Hotjar, surveys)
    • CMS (eg. WordPress, Craft)
    • CRM (eg. Salesforce, Marketo)
    • Advanced Excel and data analysis skills; SQL a plus
    • Hands on experience with Adwords, Facebook Ads
    • HTML, CSS, JS knowledge preferred
  • Analytical and Data Driven- Adept at using web analytic tools to derive insights into customer journey and friction points
  • Strategist - You understand how different marketing channels and tests affect people in different buyer segments and different parts of the customer journey from acquisition to revenue.
  • Customer Focused - You want to deliver the best experience possible for future and current customers, as helping our customers’ businesses grow is the #1 goal at BigCommerce.
  • Problem Solver - You can see hidden problems and probe a variety of sources for answers, are excellent at analysis, able to look beyond the obvious, and can identify and creatively solve complex problems, including matters related to systems and processes.
  • Psychology - Interest in human psychology and how different psychological triggers work together.
  • Systems Thinker - You are dedicated to providing high-quality services, committed to continuous improvement through empowerment and management by data, willing and able to re-engineer processes from scratch, open to suggestions and experimentation, and efficient and effective work processes.
  • Process and Project Manager - You can readily design practices, processes, and prioritizations, know what to measure, and how to measure it.
  • Communicator - Excellent written/verbal communication and customer relationship skills are critical both working with people internally and externally.
  • Collaborative - You have demonstrated success working cross-functionally in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners.
  • Composed - You know how to execute consistently in a fast-paced, high pressure, dynamic environment and carry out self-directed responsibilities.
  • Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
  • Technical Learner - You pick up on technical things quickly, enjoy learning new skills and knowledge, and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge.
  • Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.



Competencies
  1. Data Driven
  2. Highly Analytical
  3. Technically Savvy
  4. Executing Plans
  5. Attention to Detail
  6. Crossing the Finish Line
  7. Collaborative with Cross-Functional Teams
  8. Priority & Goal Setting
  9. Process Oriented
  10. Proactively Communicative
  11. Creative
  12. Desire to Learn & Test
  13. Hungry & Self-Directed
  14. Will to Win
  15. History of Winning


Diversity & Inclusion at BigCommerce
We have the opportunity to build not only a great business, but a great company, with soul. Our beliefs and commitment to diversity and inclusion are a central part of achieving that.

Our dedication to diversity and inclusion is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • jQueryFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

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