CRM Growth Marketing Director at realtor.com

| Austin
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There’s never been a more exciting time to be at realtor.com. We’re growing. We’re excited. And we’re more inspired than ever to help people find their own place in the world to call home, and we want YOU to be part of our journey.
Realtor.com is looking for a lifecycle expert to guide homebuyers on their journey to homeownership. In this highly strategic role, you will drive your consumers through a critical part of their journey via key channels, such as email, app and web notifications. The role will sit within the CRM Marketing team who is on a mission to create a best-in-class homebuying experience. You will have the support of CRM Operations to help build out the roadmap vision, and provide additional support in the way of testing and execution. This is a brand new, highly visible role that will build out the journey for our most critical segment - you’ll have significant influence on the user experience, and direct impact on company KPIs.
The ideal candidate for this role is a strong cross-functional collaborator, tactical executioner and expert who can solve for and drive multiple priorities in a fast paced environment. You have technical and analytical skills to design solutions that help frame a positive user journey, and a track record of working closely with Product and Engineering teams to implement them. If you are obsessed with creating an experience that surprises and delights consumers, we want to hear from you!
Responsibilities:

  • Own and execute lifecycle campaign strategies to increase conversion through to close by leveraging email, push, app and sms channels; drive success against KPIs.
  • Establish strong relationships with Product and Analytic counterparts; collaborate and plan together in order to ensure roadmap inclusion for areas of dependency
  • Work with Analytics and Data Science to identify opportunities, size, and prioritize.
  • Create and share campaign briefs with cross-functional groups and the internal Operations team, in order to build and execute engaging efforts that convert for your key audience.
  • Own and execute lifecycle roadmap and deliver actionable insights that contribute to business growth and KPI goals.
  • Present progress and findings to the ELT and cross-functional counterparts for continued alignment and support.

Required Skills:

  • 10+ years of CRM experience in a fast-paced consumer environment.
  • Results-driven, action-oriented and ability to act intuitively in order to drive growth
  • Top-notch project management skills with emphasis on driving projects and target launch dates in a collaborative way.
  • Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements.
  • Technically savvy - familiar with CRM marketing channels, personalization and database management.
  • Strong analytical skills, including experience with consumer segmentation, tracking results and interpreting key learnings.
  • Technical marketing management or product management experience strongly desired.

about realtor.com

About realtor.com

At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.

We’ve got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone.  

Let’s make a difference, together. For Real.


#LI-JE1

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • FlaskFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • GITDatabases
    • AWSDatabases

Location

Cool downtown office nestled in the bars and restaurants of East 6th Street

An Insider's view of realtor.com

How does your team reward individual success?

We reward success through recognition and appreciation. We often celebrate wins loudly and with fun events. It's one of the best parts of our culture!

Fluker

Consumer Experience Manager

What projects are you most excited about?

I'm most excited about how we're scaling our outreach to consumers which allows us to help more people every day. Not only that, but I love the pace we have in testing new consumer experiences!

Diane

Senior Product Manager

How has your career grown since starting at the company?

I’ve been with realtor.com for exactly one year and I’ve grown a great deal. I’ve expanded my literacy from AWS to Python to React Native and been mentored all along the way.

Yufeng

Senior Software Engineer

How do your team's ideas influence the company's direction?

With 80 million unique users to realtor.com a month, we play a leading role in the world's largest real estate network, sitting uniquely in this position of big data, while still being a mid-sized company that is able to democratize the information throughout the business. It’s an incredible position to be in.

Anne

Vice President, Product Management

What unique initiatives do you have that encourage innovation?

Our consumer success model is best in class, yet we continuously strive to build even better services and products for for the realtor.com consumer.

James

Senior Training Manager

What are realtor.com Perks + Benefits

realtor.com Benefits Overview

At realtor.com we fully embrace the value of having an inclusive culture where people can be their whole selves and do their best work. Having healthy and happy employees is extremely important, which is why we offer all of our employees more than just great basic health coverage. We strive for a culture where everyone feels fully "at home."

Culture
Volunteer in local community
We love our neighbors and think it important to give back to those in need.
Partners with Nonprofits
From our volunteer work with Habitat for Humanity to our employee charitable gift matching per employee, our commitment to our communities is unwavering.
Friends outside of work
Eat lunch together
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Mandatory company-wide training on Inclusive leadership and inclusive culture.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Our Employee Resource Groups invite our employees as they bring their whole, authentic selves to work and engage with one another in taking action to build a more diverse and inclusive work space.
Hiring Practices that Promote Diversity
Unbiased candidate sourcing, diverse candidate pools and removal of referral source data in support of unbiased candidate selection is our approach.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Realtor.com offers both short term and long term disability programs upon your date of hire at no cost to you.
Dental Benefits
Realtor.com® offers two dental plans through Aetna. The Aetna Dental PPO allows flexibility to see in and out-of-network providers, while the Aetna Dental DMO is a low-cost, in-network only plan.
Vision Benefits
Vision coverage is available through the Aetna Vision Preferred plan. It offers coverage for a variety of services both in and out-of-network.
Health Insurance Benefits
For the 2021 plan year, there is a choice of four medical plans offered through Aetna and Kaiser.
Life Insurance
Realtor.com® provides life insurance coverage for both Basic Life and Accidental Death and Dismemberment for all eligible employees.
Pet Insurance
Coverage is available for accidents, illnesses and preventive care.
Wellness Programs
Employees can access unlimited, on-demand, and personalized streaming videos on the topics of exercise, mindfulness, nutrition, sleep, and financial well-being.
Onsite Gym
Mental Health Benefits
News Corp and realtor.com provide a variety of choices for serving and supporting your emotional wellbeing needs.
Retirement & Stock Options Benefits
401(K)
At realtor.com®, there are two retirement saving accounts available; the Traditional 401(k) and the Roth 401(k). You may choose to contribute to either plan to participate in the employer matching.
401(K) Matching
The News Corp 401(k) Savings Plan provides a matching program of 100% of the first 1% and 50% of the next 5% to help you make the most of your money.
Performance Bonus
Match charitable contributions
Realtor.com offers charitable gift matching of up to $500 per employee annually.
Child Care & Parental Leave Benefits
Child Care Benefits
A dependent care FSA reimburses you for eligible child and adult care expenses such as day care, before/after school care, nursery school, preschool, and summer day camp.
Generous Parental Leave
Paid Parental Leave to include bonding, adoption, & surrogacy (20 weeks for primary caregivers and 4 weeks for secondary caregivers)
Flexible Work Schedule
Austin Tech Center employees have flexible start and end times.
Family Medical Leave
There may come a time when you need to begin a leave of absence to cover needs such as disability, caregiver leave, Family Member Leave Act (FMLA). MetLife will be your main point of contact.
Company sponsored family events
Annual events including friends and family members are a company highlight.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Pop-a-shot is an Austin favorite. All net!
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Realtor.com provides reimbursement up to $2,500 annually, for graded, pass/fail courses.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our HomeGrown Mentoring Program is available for all full time employees in Austin.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

When we show up to work each day, regardless of title or tenure, we all want to be heard, be valued, and know that our contributions matter.

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