Demand Generation Manager at AffiniPay

| Austin
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Demand Generation Manager
Marketing
 

AffiniPay's Demand Generation Manager will have the opportunity to make a notable impact by joining an emerging team within our Marketing Department that will help guide the strategy and execution of all growth marketing business initiatives at AffiniPay. As the Demand Generation Manager, you are someone who has both a marketing- and business-oriented approach to decision making, as well as the experience as a hands on practitioner of campaign management, and succeed in a collaborative, team-oriented environment.


Responsibilities:
  • Paid advertising experience in LinkedIn, Facebook, Twitter, Google Ads, and other programmatic platforms
  • B2B growth marketing experience, lead generation; strategy + execution
  • Business analytical approach to marketing
  • Omni-channel media planning experience
  • Bachelor’s Degree, preferably in Marketing or Advertising, or equivalent work experience
  • Experience in G Suite, project management tools, as well as other collaborative web based software 
  • An ability to collaborate and work independently in a busy environment
  • Detail-oriented with the ability to meet deadlines
  • Motivated, team player, with a high level or marketing comprehension
  • High aptitude and desire to learn new skills in an agile environment 
  • 3+ years of social campaign management experience
 
Requirements:
  • Working closely with the Social Media Specialist to plan, launch, and monitor paid campaigns in Facebook, Instagram, Twitter, LinkedIn, YouTube, and other programmatic media platforms
  • Management of lead generation programs including webinars, content syndication, direct mail, and other direct marketing initiatives
  • Ongoing management and optimization of campaigns aligned to business goals and KPIs
  • Working with Marketing Ops team to ensure all tagging and tracking of campaigns
  • Working with the Demand Generation team and executive leadership to gain a holistic view of business growth
  • Working with MarCom and Design teams to identify or create appropriate creative materials for various campaigns
  • Weekly, bi-weekly, and monthly reporting on campaign performance
  • Constantly stay on top of platform improvements and new offerings within all social media platforms as well as educate the team on these changes
  • Marketing automation, CRM, CMS
  • Google Analytics,conversion tracking/tagging experience, GTM experience 
  • Data visualization experience (Power BI, Tableau, Datorama)
  • Data analysis and management
 
About AffiniPay
At AffiniPay, we’re continuously tackling exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our drive to become leaders in fintech has fostered our fast-moving, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to create, work together, and do whatever it takes to get the job done. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team-members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
 Affini-Perks! We've got you covered... Competitive compensation structure
401K with automatic 5% company contribution
100% paid medical, dental, and vision benefit plans
100% Company paid short- and long-term disability and life insurance
Competitive PTO plan
Paid maternity/paternity leave
Fun destination quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to get in on the ground floor of one of Austin's fastest growing companies!
AffiniPay is proud to be an Equal Opportunity Employer.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks

Location

3700 N Capital of Texas Hwy Suite 300, Austin, TX 78746

An Insider's view of AffiniPay

What’s the vibe like in the office?

I LOVE coming to the office every day and solving problems face to face with my colleagues. We have a beautiful office, in a beautiful setting, with amazing perks, plus a group of smart, fun and inspiring people to collaborate with.

Amanda

Partner Integrations Director

How do you collaborate with other teams in the company?

I write the documentation for developers who integrate with our Payment Gateway, and I work with a cross-functional team that includes Business Development, Product, and DevSupport. We guide partners and their developers as they create and maintain their integrations, and we work together internally to make the process quicker and easier.

Heather

Technical Program Manager

What makes someone successful on your team?

As part of the Product Management Team, we sit on the intersection of Technology, UX, the Business and the Customer. All of us spend a significant of time with our customers and the market. However, given that we are market leaders, we get to lead and influence our entire industry which requires bold yet analytical product decision making.

Vinay

Director of Product Management

How do your team's ideas influence the company's direction?

Dev teams are encouraged to come up with creative ideas both to technically solve existing problems as well as identify business problems which the company may or may not currently comprehend. 

Greg

EVP Engineering

What projects are you most excited about?

The project I am most excited about at this time is helping build our integrated payment platform. It presents a ton of interesting problems to solve including how to ensure our customers get paid at scale!

Ryan

Senior Software Engineer

What are AffiniPay Perks + Benefits

AffiniPay Benefits Overview

Employee happiness and well-being are key to our success, which is why we’ll reward your hard work and strive to earn your loyalty with fantastic perks and incentives.

Culture
Volunteer in local community
AffiniPay's AffiniCares team organizes local volunteer activities such as Clean Up Lady Bird Lake, Partnerships for Children's Wish Program, and Build a Bike.
Partners with Nonprofits
AffiniPay partners with non profits such as Partnerships for Children.
Friends outside of work
Eat lunch together
Intracompany committees
Our staff has the opportunity to get involved with things such as event planning, volunteer and health committees.
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AffiniPay contributes an automatic 5% to our staff's 401(K).
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
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