Demand Generation Manager

| Austin
Demand Generation Manager
Marketing
 

AffiniPay's Demand Generation Manager will have the opportunity to make a notable impact by joining an emerging team within our Marketing Department that will help guide the strategy and execution of all growth marketing business initiatives at AffiniPay. As the Demand Generation Manager, you are someone who has both a marketing- and business-oriented approach to decision making, as well as the experience as a hands on practitioner of campaign management, and succeed in a collaborative, team-oriented environment.

Responsibilities:

  • Paid advertising experience in LinkedIn, Facebook, Twitter, Google Ads, and other programmatic platforms
  • B2B growth marketing experience, lead generation; strategy + execution
  • Business analytical approach to marketing
  • Omni-channel media planning experience
  • Bachelor’s Degree, preferably in Marketing or Advertising, or equivalent work experience
  • Experience in G Suite, project management tools, as well as other collaborative web based software 
  • An ability to collaborate and work independently in a busy environment
  • Detail-oriented with the ability to meet deadlines
  • Motivated, team player, with a high level or marketing comprehension
  • High aptitude and desire to learn new skills in an agile environment 
  • 3+ years of social campaign management experience
 
Requirements:
  • Working closely with the Social Media Specialist to plan, launch, and monitor paid campaigns in Facebook, Instagram, Twitter, LinkedIn, YouTube, and other programmatic media platforms
  • Management of lead generation programs including webinars, content syndication, direct mail, and other direct marketing initiatives
  • Ongoing management and optimization of campaigns aligned to business goals and KPIs
  • Working with Marketing Ops team to ensure all tagging and tracking of campaigns
  • Working with the Demand Generation team and executive leadership to gain a holistic view of business growth
  • Working with MarCom and Design teams to identify or create appropriate creative materials for various campaigns
  • Weekly, bi-weekly, and monthly reporting on campaign performance
  • Constantly stay on top of platform improvements and new offerings within all social media platforms as well as educate the team on these changes
  • Marketing automation, CRM, CMS
  • Google Analytics,conversion tracking/tagging experience, GTM experience 
  • Data visualization experience (Power BI, Tableau, Datorama)
  • Data analysis and management
 
About AffiniPay
At AffiniPay, we’re continuously tackling exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our drive to become leaders in fintech has fostered our fast-moving, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to create, work together, and do whatever it takes to get the job done. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team-members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
 Affini-Perks! We've got you covered... Competitive compensation structure
401K with automatic 5% company contribution
100% paid medical, dental, and vision benefit plans
100% Company paid short- and long-term disability and life insurance
Competitive PTO plan
Paid maternity/paternity leave
Fun destination quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to get in on the ground floor of one of Austin's fastest growing companies!
AffiniPay is proud to be an Equal Opportunity Employer.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks

Location

3700 N Capital of Texas Hwy Suite 300, Austin, TX 78746

An Insider's view of AffiniPay, LLC

How do you collaborate with other teams in the company?

I write the documentation for developers who integrate with our Payment Gateway, and I work with a cross-functional team that includes Business Development, Product, and DevSupport. We guide partners and their developers as they create and maintain their integrations, and we work together internally to make the process quicker and easier.

Heather

Technical Program Manager

What makes someone successful on your team?

As part of the Product Management Team, we sit on the intersection of Technology, UX, the Business and the Customer. All of us spend a significant of time with our customers and the market. However, given that we are market leaders, we get to lead and influence our entire industry which requires bold yet analytical product decision making.

Vinay

Director of Product Management

How has your career grown since starting at the company?

My career has changed for the better while I’ve been at AffiniPay. After a year here, I switched from engineering to the product department. My manager helped identify this opportunity after I expressed an interest in taking a more customer-facing role. This sort of movement is encouraged and has allowed many folks to grow in their careers.

Sarvesh

Product Manager

What are AffiniPay, LLC Perks + Benefits

AffiniPay, LLC Benefits Overview

Employee happiness and well-being are key to our success, which is why we’ll reward your hard work and strive to earn your loyalty with fantastic perks and incentives.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AffiniPay contributes an automatic 5% to our staff's 401(K).
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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