Demand Generation Manager at Workrise

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RigUp is changing the way hard work gets done in solar, wind, oil and gas, defense, and construction. Each one of our teams exists to move us closer to our north star -- “to empower the people who power the world. We’re looking for a Demand Generation Manager with a proven track record of success in  building as well as executing strategic marketing programs. This role is essential in helping RigUp put more people to work and we’re looking for someone who is passionate about our mission. The Demand Generation Manager will be partnering closely with cross functional teams to understand business goals & create the marketing programs that help the business to meet them. 

 
The ideal candidate has built multi channel campaigns that drive leads and knows how to optimize campaigns based on outcomes. This person has led cross functional strategic projects and knows how to get things done.  He/she should also have experience in measuring, analyzing and reporting on campaign performance. 
 
You’ll work with a self-directed and tenacious team to drive the growth of RigUp’s business. On top of your demand generation chops, you’re also super organized and have a positive, get-it-done attitude. 
What you’ll be doing:
  • Create/execute strategic multi channel campaigns (online & offline) that drive the quality leads for the sales teams in order to help the sales teams meet and exceed their sales targets.
  • Measure, analyze, report on & optimize the campaigns based on performance. 
  • Ideate, own and optimize digital and traditional marketing campaigns to consistently deliver leads and revenue for the business. 
  • Define & manage a system for determining the quality of leads in order to improve overall team effectiveness & sales performance. 
  • Own the marketing budget for the sales teams and use historical benchmarks & data to forecast outcomes marketing will provide. 
  • Lead cross functional strategic projects each half that help increase the teams effectiveness.
  • Partner with product marketing to test the most effective positioning & messaging to drive business outcomes. 
  • Partner with product marketing on customer journey, persona & segmentation projects to identify pain points/gaps in conversion & retention. Design & execute on campaigns to improve outcomes.
What you should have:
  • 5+ years of experience working on demand generation & multi channel campaigns for revenue growth
  • B2B Demand Generation Experience is a positive
  • Deep understanding of demand generation strategies
  • Comfort working across all channels to drive leads (partnerships, events, traditional media, digital, radio, newspaper etc)
  • Hands-on experience both directly executing and commissioning external research (qualitative, quantitative, ethnographic), running analyses, and formulating well-reasoned recommendations
  • Hands-on experience conceptualizing, planning, and executing bold and effective omni-channel demand generation campaigns
  • Strong understanding of social media marketing
  • Courageous, discerning, curious and agile - believes there are always better ways to get things done 
  • Scrappy when needed and calm in the face of chaos/unexpected curveballs 
  • Bachelor’s degree required. 
Perks:
  • Flexible PTO policy
  • 401k Program with matching
  • Competitive health benefits including medical, dental & vision
  • Open office space in the heart of downtown Austin
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks

Location

Workrise is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails.

An Insider's view of Workrise

What’s the vibe like in the office?

High Energy. Everyone is fully on-board with the common goal of “putting people to work”. Here at Workrise not only are we striving to become advocates for their betterment but become that platform that will galvanize the worker to build and power our society. We have a ton of work to do, but we also have a true sense of ownership.

Gus

Data Engineering Manager

How do you collaborate with other teams in the company?

At Workrise, we foster collaborative culture through open communication and open-mindedness. We collaborate with other teams by understanding each other's needs and the common goals we are trying to achieve together.

Ravanpreet

Engineering Manager

How does the company support your career growth?

When I first joined Workrise I had a bucket list of skills I wanted to build at my new career opportunity. In just three months, Workrise gave me the strength and support to blow that list out of the water! I am so excited to continue learning, growing, and getting hard work done!

Alyssa

Product Designer

What is your vision for the company?

Workrise is on a mission to empower the people who get hard work done — with an ambitious vision of putting 1 million skilled tradespeople to work by 2030. We're building a better way to work, by giving workers access to more opportunities and helping companies find the right people for the right job.

Xuan

CEO

What are some things you learned at the company?

Collaboration! It has been critical to work alongside my colleagues and partners here in order to be successful. I have learned how to collaborate and partner with amazing folks from every part of the business, which has been amazing for my own personal exposure and development.

Ron

Technical Recruiter

What are Workrise Perks + Benefits

Workrise Benefits Overview

At Workrise you can feel good about your work and furthering our mission to serve those who do the hard work. We recognize that making an impact matters to you and we believe in providing an environment that fosters that ambition. We welcome you to develop relationships with coworkers by displaying our company values: Own the Mission, Learn and Grow, Solutions Over Ego, and Raise the Bar. In appreciation for your contributions, we support you with various health insurance plan options (including medical, dental, vision), flexible paid time off, and competitive 401k matching.

As a world-class employer, Workrise is committed to providing an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenship. We’d love to learn what you can add to our team!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks
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