Demand Generation (Marketing Analyst) at A Cloud Guru, A Pluralsight Company

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Job Description:
Our new Demand Generation Specialist will optimize our best-in-class revenue engine to drive the growth of our Public Sector business segment.
Successful candidates will possess a strong passion for both the science and art of demand generation, finds joy in dissecting data, and is skilled in crafting a holistic demand generation strategy.
Reporting to the Director of Public Sector Marketing, this role will partner with Marketing and Sales leaders to collaborate on an efficient plan to achieve pipeline targets and yield positive financial impact for the company. This individual will monitor inner stage conversion rates through the funnel to proactively identify and recommend an impactful mix of demand tactics to achieve key targets. They will also engage with multiple teams to drive the demand strategy, including Sales, Business Development, Digital, Field Marketing, Product Marketing, Integrated Marketing and Marketing Operations.
Who you're committed to being:
  • Accountable to excellence. You are impact and objective focused.
  • A passion for our business and how we can make a positive impact on our government customers.
  • An entrepreneurial self-starter that thrives in a fast-paced team environment.
  • Comfortable in challenging the status quo and creating with possibility.
  • Always possesses a positive, helpful/servicing demeanor, can handle time-based stress and display calmness and composure in uncertain and strenuous situations.
  • An outstanding communicator; You write thoughtful emails, run meetings with intention, can create a presentation on the fly and present in front of a group - no sweat.
  • An effective influencer. People trust and follow your direction.
  • A strong listener that relies on information gathering to uncover and define results, needs and outcomes.

What you'll own:
  • Oversee and implement optimization of the regional demand plan and programs, including tactic scope, outcomes, key performance indicators, and required inputs and resources to deliver.
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length (end to end funnel analysis).
  • Partnership with the Business Development team on outbound campaigns and sales plays.
  • Accountable to regional/segment pipeline and revenue targets

Experience you'll need:
  • BS/BA Degree (business, marketing, or equivalent) is required.
  • Minimum 2+ years of experience planning, developing, and executing high-performing demand programs, preferably for B2B SaaS organizations.
  • Proven knowledge of content marketing, digital marketing, data infrastructure, and analytics/reporting.
  • Proficiency in demand generation metrics and approaches to test and optimize them.
  • Familiarity with CRM platforms (ex. Salesforce) and interactive data tools (ex. Tableau, Domo) is a plus.
  • Ability to interact with various levels of partners and make decisions based on data and insights.
  • Exceptional problem-solving skills capable of identifying potential roadblocks in advance, proposing solutions; able to act on your feet and make critical decisions quickly without heavy coaching.
  • Strong written, verbal, communication, and presentation skills with keen attention to detail.
  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors.
  • Flexibility to work in a constantly evolving environment.
  • Willingness to travel up to 25% as needed to participate in company/team meetings.

Pluralsight is the technology workforce development company that helps teams build better products by knowing more and working better together. Using our Skills and Flow products, teams can develop critical skills, improve processes and gain insights through data.
We built this exciting product ecosystem by working with smart people and uniting behind a passion for what tech can create. We're a group of good-natured, nimble go-getters dedicated to helping people and organizations build better with technology. That means when we see opportunities to create, we go for it. We don't let the unknown stop us from solving challenges and winning together. If you can see possibilities where others see problems, have candid conversations to ensure all voices are heard and thrive in a collaborative environment, you'll do some of the best work of your career here.
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • DynamoDBDatabases
    • FirebaseDatabases
    • RedshiftDatabases
    • S3Databases
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • MarvelDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • Constant ContactEmail
    • SendGridEmail
    • MarketoLead Gen

Location

Feed off the energy of Downtown Austin. Sit in the grass of the Capital, talk business over Medici coffee, and become a regular at a local lunch spot!

An Insider's view of A Cloud Guru, A Pluralsight Company

What’s the vibe like in the office?

It is very open and laid back, but also fun! You can just tell that everyone is happy to be here. You can feel the positive energy. We all joke around, but we still get work done - and do it well. Everyone is really good at their job and really passionate. We kick some booty.

Montana

Finance Guru

What projects are you most excited about?

I’m thrilled to work on projects that offer custom solutions for our customers. Whether I’m curating content for their specific roles or partnering with Training Architects to build personalized webinars, each project is really special because it’s created specifically for our learners to support them in their day to day efforts.

Christina

Marketing Guru

What makes someone successful on your team?

Throughout the company everyone, regardless of the team they are on, strives to help each other. Technical Editors craft content from the perspective of the student. Video editors make content look amazing. Designers craft awesome images and designs to support our courses. If you have ideas, ACG is a place where everyone helps them come to life.

Karlos

Training Architect

What is your vision for the company?

Cloud is the future and we're here to send as many into that future as we can. We set them up to achieve remarkable things and build a brighter tomorrow. Our vision is to chart the course to cloud maturity for businesses and individuals. We accelerate their journey and power their competitive advantage.

Lady

Chief Doggo Officer

What's the biggest problem your team is solving?

It makes a difference when you can get out of bed in the morning selling something that’s doing actual good. Organizations all over the world, of all sizes, in every industry, are facing a major challenge and opportunity with cloud. We reach out to these businesses with real value, because we have a product they need.

Madeline

Sales Guru

What are A Cloud Guru, A Pluralsight Company Perks + Benefits

A Cloud Guru, A Pluralsight Company Benefits Overview

We treat our people well, simply because it's the right thing to do.

Culture
Volunteer in local community
To celebrate our value 'Be Hungry, Stay Humble' we plan a day of charity each year. We volunteer around the city, and are active environmentalists.
Partners with Nonprofits
Our vision is to enable anyone, anywhere to become a cloud guru. We live this by partnering with nonprofits like Women Who Code and gifting money to all employees to donate to charity.
Friends outside of work
Eat lunch together
Intracompany committees
We stay connected through our Culture Committees, A Proud Guru, Anti-racism DIG (Diversity and Inclusion Groups), and Women-In-Tech DIG.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
From ex-6th street bar owners to ex-Silicon Valley, our management team, lead by our fearless leader and President Katie Bullard, is not only diverse in gender, but also background.
Unconscious bias training
All employees go through unconscious bias training annually, as well as when they become a people manager and interviewer. Plus we have tons of bias reminders trickled into our day-to-day.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Our anti-racism and women in tech groups are the first of our employee resource groups. We also have A Proud Guru lead by our LGBTQIA community!
Hiring Practices that Promote Diversity
We use Greenhouse Inclusion which is paid software to help remove unconscious bias from our hiring practices.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Put aside up to $2,700 bucks to spend on yourself, or $5,000 on your dependents. $$$
Disability Insurance
Dental Benefits
A Cloud Guru pays for 100% of employee dental up to a cap dollar amount.
Vision Benefits
A Cloud Guru pays for 100% of employee vision, up to a cap dollar amount.
Health Insurance Benefits
We offer medical, dental, and vision insurance plans that fit your needs, whether it’s just you or you’re supporting a family.
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
From free headspace licenses and daily meditation to our Employee Assistance Program and manager hotline, wellness means physical AND mental health!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 12 weeks of parental leave, so go on and have a little one.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
We reimburse up to $10,000 for eligible adoption expenses and 12 weeks of paid leave.
Restricted work hours
Company sponsored family events
Work to live, don't live to work!
Vacation & Time Off Benefits
Generous PTO
Even when your office is your living room, it can be good to get away from it. All Gurus get four weeks paid time off, 10 sick days, and enough holidays to make a banker blush.
Paid Holidays
We offer all employees paid time off for all major holidays
Paid Sick Days
Sorry you're sick. Here's 80 hours of paid sick leave a year.
Perks & Discounts
Casual Dress
Commuter Benefits
Are you a train or bus person? When we're in the office, we offer free parking for our drivers, and if you're a walker we reward you with $125 monthly stipend.
Company Outings
Get to know the Gurus with good times, like get-togethers inspired by our values, virtual drawing sessions, or a socially distanced drive-in movie.
Free Daily Meals
Family lunch is our favorite office tradition. When we are in the office we don't eat at our desks, we eat together.
Stocked Kitchen
We eat a lot of cheese, and have heated debates over LaCroix vs Waterloo. The hard-boiled eggs are a bit watery, but people eat 'em!
Some Meals Provided
Happy Hours
Parking
We have your Downtown parking covered. We offer paid garage parking nearby the office.
Pet Friendly
Our office doggo Lady will greet you at the door and steal food out of your trashcan.
Recreational Clubs
Relocation Assistance
Fitness Subsidies
If you walk, train, or bus to work, you get money monthly that can be put towards a gym membership.
Home Office Stipend for Remote Employees
To make WFH a little more awesome, you get $$$ to build out or improve your home office set up.
Professional Development Benefits
Job Training & Conferences
Training is in our DNA. Every Guru is given $250 a quarter to spend on professional development, and given 2 hours EVERY week to put aside their daily work to focus on training.
Tuition Reimbursement
Gurus get $1000 annually to use towards any personal development including tuition, textbooks, and classes.
Diversity Program
Lunch and learns
Improve your sales skills, branding skills, learn how to not get your passwords stolen, figure out what the heck is going on with your benefits... we love a good lunch and learn!
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Every Friday for 2 hours, we put down our normal work and spend time learning something new.
Online course subscriptions available
Customized development tracks
Paid industry certifications
Within months of joining, all Gurus take their Certified Cloud Practitioner exam, so that we can empathize with our students. After that, use your training budget for all the certs you need!

Additional Perks + Benefits

We were always really proud of the in-office experience we created for people. The space, the location, and what we offered internally was really key. Then COVID happened, and that all went out the window. That's why it was important for us to recreate this experience virtually for our new hires and our existing team. We wanted to take our best-in-class office experience and make it a best-in-class at home experience.

To learn more about our remote culture and perks, check out this article: https://www.linkedin.com/pulse/cloud-guru-launches-new-wfh-perks-benefi…

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