Digital Content Specialist (SEO) at Effective Spend

| Austin
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GROW WITH US!

 

This year, Effective Spend was named to the Inc 5000 and Austin FAST 50 lists of the fastest-growing companies. As an integral member of this team, you'll learn the most, improve the fastest, accomplish more, and have a ton of fun doing it! Come see why the Austin Business Journal recognized us as a 2021 Best Places to Work in Austin and BuiltIn ATX named us one of the Best Small Companies to Work For .

 

Effective Spend is looking for a Digital Content Specialist to join our innovative, growing SEO team . Effective Spend specializes in comprehensive SEO strategies including industry-leading content marketing, link building and website optimizations.

 

The ideal candidate has extensive writing and content creation experience and is looking to uplevel their career in the digital marketing space. At Effective Spend you will be given the opportunity to gain hands-on experience in both technical and content SEO strategies. You will work directly with clients to help them grow high-quality web traffic and increase conversions. As part of the SEO team, you'll get hands-on training from SEO industry experts to sharpen your personal digital marketing toolset.

 

Key Responsibilities:

 

  • Work closely with content writing resources (both internally and on client-side) to produce high-quality, research-backed content in line with SEO strategy
  • Identify new SEO opportunities that will drive success for our clients
  • Perform SEO assessments/audits of clients' websites, including technical site components, content strategy, and competitor analysis
  • Implement on-page SEO optimizations such as headers, metadata, schema, etc.
  • Work with developers to implement technical SEO deliverables, such as 301 redirects, canonical issues, image compression, site speed, etc.
  • Analyze clients' web analytics performance, write up performance analysis reports and present reports to clients

 

Qualifications / Requirements:

 

  • 1+ years of relevant SEO experience
  • 4-year Bachelor's degree in Marketing, Advertising, Journalism, Analytics, English/Writing, Communications or a related field
  • Ability to extract meaningful insights from data analysis and make specific SEO recommendations
  • Some experience with Google Analytics and Google Search console
  • Strong written and communication skills a must
  • Familiar with best practices for technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps
  • Some experience with SEO platforms and tools (e.g. Moz, WebCEO, Ahrefs, etc.)
  • Familiarity with conversion rate optimization best practices and ability to identify opportunities for improvements throughout clients' websites
  • Proficient with Microsoft Office suite, especially Excel
  • Familiarity with HTML and CSS is a plus

 

Why Effective Spend?

 

For the last two years in a row, Effective Spend has been named to the Inc 5000 and Austin FAST50 lists of the fastest growing private companies. With fast growth comes real opportunities for quick promotion as you master new areas of digital marketing.

 

We're also proud to have been recognized on the Austin Business Journal and BuiltIn Austin lists of the Best Places to Work in Austin . As an integral member of this team, you'll learn the most, improve the fastest, accomplish more, and have a ton of fun doing it!

 

Benefits:

 

Here are some of the ways we support an awesome company culture:

 

  • Competitive paid time off
  • Additional volunteer PTO days
  • Medical, dental and vision healthcare plans
  • 401k with company matching
  • Virtual team events to stay connected during COVID-19
  • Fun team outings

 

Learn more about our Company Culture & Benefits

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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • PowerBIAnalytics
    • TableauAnalytics
    • SupermetricsAnalytics
    • AzureAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • Adobe After EffectsDesign
    • AsanaManagement
    • TrelloManagement
    • AirtableManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen

Location

We’re in a very walkable area to step out for lunch, coffee, shopping, or happy hour.

An Insider's view of Effective Spend

How does your team reward individual success?

Our agency gives out annual "Effy Awards" that are peer nominated. Everyone in the company gets to vote. Additionally, our management and leadership team celebrates employee highlights and shoutouts during our weekly company-wide meetings.

Paula

Digital Media Director

What does your typical day look like?

There's no typical day at Effective Spend, but that's what I love about agency life! There's a lot of variety in the day-to-day which keeps things fresh. On any given day I may be talking with clients about successes and strategy, mentoring my direct reports, collaborating and problem solving with my team members, or all of the above!

Julie

Sr. Digital PR Manager

How has your career grown since starting at the company?

Immensely! I started at Effective Spend right out of college with very little experience and have grown tremendously as a digital marketer over the past 2 years I have been with the company.

Derek

Digital Media Strategist

What projects are you most excited about?

I love working on UX recs for client websites; getting in the mind of people to think about how they'd navigate, what they want to know, and how I can get them to click. I also love writing content and watching it climb in Google search results. I'm super competitive so get really excited when I see us move ahead of competitors.

Avery

SEO Strategist

What are Effective Spend Perks + Benefits

Effective Spend Benefits Overview

Fresh fruit, snacks and plenty of fresh-ground premium coffee and loose leaf teas. Cold brew coffee and beer on tap. Alternative work spaces including standing desks and quiet phone booths. Participation in social sports like volleyball, kickball and cornhole. Fun team outings and company-wide events throughout the year. Chess, foosball, and games in the office for a quick mental break. Awesome location on the east side, walkable to coffee shops, lunch spots, and happy hours. Generous PTO, plus extra PTO provided for volunteering. Company-organized volunteering events to help local non-profits in our community.

Culture
Volunteer in local community
Our company organizes team volunteering days several times a year. Our volunteer days have included a pet shelter, an urban farm that supports urban youth programs, a pig rescue ranch and a food bank!
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Highly diverse management team
50% of Effective Spend's management team is made up of women. The company has maintained or exceeded this percentage throughout its entire 10+ years in business.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Effective Spend provides both 401(K) and Roth IRA retirement plan options that offer premium funds and stocks for employees to choose from. Contributions are easily made through payroll direct deposit
401(K) Matching
We match 100% of contributions up to 4% of an employee's gross annual pay. Employee contributions are seamlessly managed by direct deposit through our payroll system to make investing easy!
Performance Bonus
Effective Spend provides employees with an annual bonus that is determined based on three performance factors - individual contribution, client satisfaction and company performance.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Effective Spend allows for a flexible schedule and return to work after parental leave.
Vacation & Time Off Benefits
Generous PTO
Generous PTO including Summer Fridays, Flex Days, and Birthdays off!
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
We provide a parking spot to any employee that needs one!
Company Outings
Effective Spend hosts three company-wide events per year. An outdoor summer picnic/swimming party, a Fall Fun event and a fancy annual company New Year party with a full dinner, bar and entertainment.
Game Room
Our game room includes a Foosball table, a vintage game table with Pac-Man and other vintage video games, a chess board and and an Xbox.
Stocked Kitchen
Unlimited snacks: fresh fruit, nuts, trail mixes, granola bars, chips, crackers and more. Our beverage bar includes fresh-ground & cold brew coffee, loose leaf teas, sodas/sparkling water. Beer & wine
Some Meals Provided
Managers often bring in breakfast tacos, kolaches, donuts & other home-baked goods. Managers treat their teams to team lunches throughout the year. Our vendors also provide lunch every couple months.
Happy Hours
Team directors plan team happy hours to celebrate birthdays, anniversaries or just because. We often have impromptu Friday happy hours that all are welcome to attend.
Parking
Parking spots available to all employees that need one. Provided on the building premises.
Recreational Clubs
Effective Spend sponsors sports leagues for our employees to participate in year-round, including volleyball, kickball, soccer, cornhole, bowling, etc.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Effective Spend is committed to the professional growth of our employees!
Tuition Reimbursement
Lunch and learns
Effective Spend facilitates a culture of Knowledge Philanthropy. Every couple of months, a team member provides a lunch and learn training to help teach their fellow team members.
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Effective Spend is proud to have been recognized on the Inc. 5000, Austin Fast 50, and as an Austin Business Journal Top 10 Best Places to Work. Our team members are passionate about becoming expert digital marketers. Effective spend supports this passion by fostering a culture of learning. To begin with, our new hire training program is one of the best in our industry. We train new digital marketers from the ground up, starting with an intensive basic boot camp followed by several months of coaching in small groups. We provide ongoing training to our more senior employees by curating industry webinars, sending them to top conferences and providing continuous 1x1 coaching with skilled managers.

Beyond training, however, we also promote a knowledge-sharing culture. Our employees don’t hold new information and ideas precious - they readily and willingly share with their teammates.

We understand that the best knowledge sharing happens when employees know and enjoy their co-workers, so we’ve worked hard to make our company a place where people are excited to come to work every day and have plenty of opportunities to get to know each other through social activities in and out of the office.

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