Digital Growth Marketing Manager

| Austin
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It's fun to work in a company where people truly BELIEVE in what they're doing!

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Digital Growth Manager, Digital Marketing

About WP Engine

WP Engine is the leading platform for building experiences on WordPress. We live in an age where established enterprises compete against nimble startups in a race to win online. In this age, experiences are the currency, and audiences expect their digital experiences to be personalized, immediate, and remarkable.

Description

Would you like to join a fast paced, fun-loving and diverse team? WP Engine's Digital growth team is looking for a dynamic marketer who has experience with developing strategies to achieve revenue and growth targets. We need that rare talent who can work across many functions and balance the creative needs with the analytics of how it works.

The ideal person for this role is passionate about building and executing digital growth strategies. You will lead digital marketing initiatives across website lead forms and chat that are focused on crafting an effortless experience for the user and maximizing conversion. You are someone who gets excited about diving into the data, curious about user behavior or trends, using A/B testing to prove concepts and finding creative ways to optimize your programs. You will partner with many cross-functional groups across WP Engine to make these digital strategies a reality. Your success will require a strong understanding of our customer segments and how we engage with them in a meaningful way. You will have the chance to shape a highly visible area of WP Engine that directly impacts growth of the business. 

In this role, you will: 

  • Coordinate daily activities of our website forms and chat solution including the onsite experience, messaging and functionality

  • Optimize 'beyond the ad click’, following the potential buyer to the site and working them through the conversion funnel by collecting lead information, routing them to the next step, testing incentives, personalizing experiences and more to increase overall conversion rate

  • Institute a rigorous test and learn methodology for messaging, triggers, workflows, routing and more

  • Continuously observe chat performance across web properties to maximize overall revenue per visitor

  • Monitor, report and understand daily/weekly/monthly metrics to partners

  • Display an operational approach to understand and communicate how all of the integrations work with one another

  • Work cross-functionally with our sales and operational teams to partner on initiatives and reporting to drive growth

  • Maintain the relationship with our chat platform vendor and be the central point of contact for all requests

  • Operate with a growth mentality by always looking for opportunities to improve conversion opportunities and drive growth for the business

Knowledge, Skills and Abilities

  • 5+ years of growth marketing experience

  • Proven experience of improving business outcomes with chat or conversational technologies

  • Be able to design, execute and monitor program initiatives

  • Strong project management and organizational skills with the ability to take ownership of initiatives

  • Data-driven mindset and analytical skills to identify trends or flags to make digital optimization suggestions via testing

  • Demonstrates a highly collaborative personality and ability to work cross functionally

  • Possesses a high degree of initiative, self-motivation and resourcefulness

  • Proven track record in a fast-paced environment and ability to run multiple projects with a sense of urgency

  • Excellent communication skills (presentation, verbal and written)

  • Experience with Google Analytics or other digital analytics tools

  • Familiar with testing tools such as Google Experiments, Google Optimize or Optimizely is preferred

  • Previous experience working in growth roles at other B2B / SaaS organizations is helpful, building pipeline and driving demand generation

  • Experience with subscription based business models and monthly/annual recurring revenue is preferred

  • Experience working with an agency or external vendors is preferred

  • Excellent organizational skills, including task management, knowledge of technologies such as Asana or Jira is a plus.

Tools/Technology Used:

Primary

  • Chat messaging or a conversational AI technology (i.e. Intercom, LiveChat, Qualified, Drift, etc.)

  • Google Analytics 360

  • WordPress

Secondary

  • Salesforce

  • HubSpot

  • Jira

  • Slack

  • Zoom

Perks & Benefits:
  • Compensation (We offer market competitive salaries)

  • Health Benefits (100% Paid Employee Medical, Dental, and Vision)

  • 401(k) (Make the most of retirement)

  • Life and Disability Insurance (100% Paid Life, STD, LTD and AD&D)

  • Generous Vacation Time (Who doesn’t like time off)

  • Gym membership discount

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • Constant ContactEmail
    • SendGridEmail
    • MarketoLead Gen

Location

WP Engine is on the corner of 5th and Lavaca, blocks away from the Colorado River and Congress Avenue.

What are WP Engine Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

100% Employee Paid Medical, Dental, and Vision. Lunch provided Monday - Thursday. Equity - Every employee is an owner in the company. Paid downtown parking.

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