Digital Marketing Manaager
OJO envisions a world where everyone has what they need to own a home. We know that homeownership is one of life’s most complex decisions and access to trusted advice and expertise can be the difference-maker. Through the fusion of machine intelligence and human expertise, we meet people wherever they are in their home journey to provide deeply personalized guidance and support.
Our intuitive technology learns each individual’s needs and preferences to provide a tailored experience whether they’re buying, selling, or managing their home as an asset. We then help them to move forward when the time’s right — with support, knowledge, and confidence.
From our network of top-rated agents we’ll match homebuyers and sellers with the expert who can best support their specific journey. We introduce agents and loan officers to consumers at just the right time, and underpin the connection with tools and insights to ensure a best-in-class experience.
As part of our team, you’ll help create the experiences that help level the playing field in real estate, so that all people — regardless of race, class, or gender — can experience the gateway to wealth and the security that home provides.
The OJO Labs Marketing team is creative, analytical, and passionate about our business, our craft, and our pets; we’re a small and growing high-impact team. We aim to always keep the needs, wants, and goals of consumers at the forefront of every decision OJO makes, through insightful, compelling storytelling that fuses the head and the heart. We influence with deep, quantitative analyses, wrapped in the context of qualitative insights. Every member on the team has their own domain knowledge and subject matter expertise, creating the opportunity and responsibility for ownership and deep collaboration on company-wide initiatives.
About the Role
We are looking for an experienced Digital Marketing Manager with a strong track record for developing a deep understanding of consumers and acting on it. You will be part of a team responsible for conceptualizing and executing consumer acquisition and engagement campaigns across a diverse mix of channels including paid acquisition, email, content marketing, and partnerships. As a Digital Marketing Manager, you are uniquely positioned to understand consumer wants and needs along with the capabilities of OJO products. In connecting the two, you will ensure that consumers get the best out of OJO in service of their own goals, and that their feedback and insights are used to inform future product strategy.
- Identify target audiences and develop marketing plans with specific company objectives across different channels and segments, focusing on accuracy and results.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Collaborate with key stakeholders leveraging internal support, to implement and/or execute omni-channel marketing programs from start to finish. This candidate must understand and be able to execute working, mobile-responsive HTML, CSS, JINJA, AMP, HUBL, and Liquid languages to stand up ad hoc emails, push notifications, landing page and microsite development, and fully A/B multivariate test campaigns to reach stretch targets.
- Coordinate, manage, optimize, and execute new educational and customer support content, increasing organic traffic reach and customer education and engagement for conversion. Candidate must be proficient with using content and customer management platforms such as Autopilot, Hubspot, Salesforce, WordPress, and Google Analytics.
- Ability to integrate REST API data streams into marketing platforms to enhance current workflows to drive traffic and conversion.
- Exceptional communication, interpersonal, team building, and support skills while having the ability to clearly communicate complex workflows, dependencies, and tradeoffs in both speech and writing.
- Continually improve performance, efficiency, processes, and campaign channels goals to increase both ROI and customer retention, while advising on best practices. Educate marketing peers with regard to marketing mix, multi-channel, optimization, automation capabilities, A/B testing, and projected results.
- An individual that flourishes in a fast-paced environment, holistically looks at problems for smart solutions, loves testing campaigns for optimal results, is not intimidated with high volumes of customer to nurture, and can partner with multiple teams including marketing, product, engineering, and customer success to test and evolve non-seo lead nurturing tactics.
- 5+ years of experience
- Familiarity with database management
- Bachelor's degree or equivalent experience
Nice to haves:
- Page optimization for increased traffic
- Ad-Hoc Content Creation/Copy Writing/Editing
- Technical understanding or background
- Real estate interest
Major Nice to haves:
- Growth/Email/Product/Partner Marketing experience
- Can spend hours looking at data, likes, and fully understand it
- Uses Indesign, Photoshop, and Illustrator
- You get to work with the best of the best
- A collaborative, respectful environment where your voice will always be heard
- Competitive Salaries
- Equity
- Unlimited/Open PTO Policy
- Dog-Friendly Workplace
- Flexible Hybrid Work Environment
- Optimum Workspace Subsidy
- 70% Coverage of Employee and Dependent Health Premiums
- Promote from Within Philosophy
- Volunteer Program
- Many More – We have a whole team dedicated to making OJO an awesome place to work!
With offices all over the world, our award-winning work environments blend meaningful impact and employee satisfaction. We have offices in Austin, Texas; Minneapolis, Minnesota; San Mateo, California; Chicago, Illinois; Toronto, Ontario; and Vieux Fort, St. Lucia.
OJO has received multiple workplace awards, including Fortune Best Workplaces in Technology, Inc. Best Workplaces, and Austin Business Journal’s Best Places to Work. Every person at OJO has a significant impact on our evolving product, team, and culture, which is why we hire the best technical, creative, and operational minds.
Virtual Life at OJO
At OJO, we care and listen deeply to the needs of our team to ensure they are comfortable and have the necessary tools to be productive while working from home during the pandemic. We strive to allow a balance and separation between home and work life, and provide support and a flexible working schedule so that employees are able to focus on what’s important to them. The leadership team at OJO has decided that we will work from home indefinitely. As safety allows, offices will open and employees will have the option of accessing them to work. We will continue to monitor and respond to COVID-19 proactively, while adhering to safety precautions provided by medical leadership.
OJO is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.