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Digital Marketing Manager

| Austin

About Us:

LogicMonitor is the leading SaaS based performance monitoring platform for enterprise IT.

We love going to work and think you should too. We hold our company culture near and dear – it represents an intermix between passion for leadership and passion for an active, healthy life centered around family and friends. LogicMonitor represents community, collaboration and camaraderie.

Located in the 500 West 2nd Street tower, our brand-new Austin office is best-in-class! Be inspired with panoramic downtown & Lady Bird Lake views, where snacks are plentiful and team outings are common. Our offices are sprinkled around the globe, too, with our headquarters in Santa Barbara, California and offices in London, Singapore, and Chengdu, China.

What You'll Do:

The Digital Marketing Manager is responsible to drive efficiencies and value out of our existing paid search campaigns and develop new strategies to increase more qualified traffic to our website. The Digital Marketing Manager will use optimization strategies, including retargeting efforts and extensive keyword analytics, to advance lead conversions and improve our current organic search position within Google, Bing, Yahoo, and other search engines.

The successful candidate has a proven track record for building best-in-class digital marketing campaigns that push the boundaries and grow pipeline. They will understand industry benchmarking, strive to outperform those benchmarks, and be comfortable defining and reporting on campaign success metrics.

This is an incredible opportunity to join a fast-paced, leader in network monitoring and a marketing team that is passionate about telling its story.

 

Here's a closer look at this key role:

  • Develop, implement, optimize, and benchmark our lead generation and customer acquisition strategy to achieve revenue and pipeline goals
  • Maintain a data-first approach through continual tracking, KPI reporting, optimization, and experimentation (A/B testing protocols) to meet or exceed company goals within budget
  • Work cross-functionally across the organization to devise ongoing strategies that drive online traffic to our company website
  • Develop and manage digital marketing campaigns using a range of techniques, including paid search, SEO, social media, and content sharing opportunities
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Evaluate competitive data, customer data, and market conditions to support digital marketing growth
  • Provide quarterly budget and digital campaign plan recommendations
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Regularly communicate campaign performance to key business partners
  • Use strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points

What You'll Need:

  • 5+ years of experience in B2B digital marketing and advertising with a deep understanding of technology
  • 5+ years of experience managing PPC, SEO, and affiliate programs
  • Proven experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms
  • Proficiency in all digital acquisition channels and a strong understanding of current online marketing concepts, strategy, and best practices
  • Bachelors Degree in marketing, communications and/or relevant field of study

*** Note: This position does not offer relocation. Local candidates only.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • AnsibleFrameworks
    • PuppetFrameworks
    • TerraformFrameworks
    • Maria DBDatabases
    • MySQLDatabases
    • ElasticSearchDatabases
    • TimeSeries DatabaseDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • GainSightEmail
    • MarketoLead Gen

Location

Located in the heart of downtown, our brand-new Austin office is best-in-class! Be inspired with panoramic downtown & Lady Bird Lake views.

An Insider's view of LogicMonitor

What’s the vibe like in the office?

Every morning is exciting because you're working with motivated, extremely intelligent and hardworking people. When everyone works in unison, it feels as though we're all a part of an extended family, thriving in each other's company and in turn, fostering LogicMonitor's success every day with our strive.

Farjad Syed

Solutions Engineer

What does your typical day look like?

Logicmonitor is an exciting opportunity for me.  The product is solid with an outstanding support system.  Very excited to be working with some very talented individuals throughout Logicmonitor.  Cool part is that with all this I'm still learning new things every day.

Eddie Gillis

Sales Engineer

How does the company support your career growth?

LogicMonitor encourages all team members to share ideas no matter your title. This has given me the opportunity to be involved in the development of strategic processes that improve both the customer experience and the company's bottom line. New projects and the all-star teams around me make everyday a learning experience contributing to my growth.

Sarah Robinson

Customer Success, Team Lead

What is your vision for the company?

LogicMonitor has emerged as an absolute leader in its space for the mid-market. Leading the company's efforts in the enterprise space, my vision for the company is to continue to excel in serving our largest and most strategic customers while scaling out our capability to provide the type of customer experience those customers expect.

Steve Kahn

Director of Enterprise Sales

What makes someone successful on your team?

The Business Development program at LogicMonitor is rooted in career and professional development. There is a world-class sales bootcamp where our sales reps learn the best practices in solution selling. It's not uncommon for our entry-level sales reps to experience rapid promotions on their journey to become top-performing Account Executives.

Talia McCurtain

Manager, Business Development

What are LogicMonitor Perks + Benefits

LogicMonitor Benefits Overview

At LogicMonitor, we believe that all employees should be valued and heard, and we strive for transparency, to allow our employees to be at the center of our incredible growth journey. Because our people are the heart of our success, we have created wellness programs that offer as much support as possible.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer a FSA for: Health care, dependent care or commuter spending such as transit or parketing.
Disability Insurance
LogicMonitor's short-term and long-term disability provides a benefit equal to 60% of your earnings.
Dental Benefits
We offer a dental PPO as our base plan which is designed to give you the freedom to receive dental care from any licensed dentist of your choice.
Vision Benefits
We offer a vision PPO as our base plan which includes a very minimal copay.
Health Insurance Benefits
LogicMonitor contributes $50 per month to your HSA for employee-only HDHP coverage, and $100 per month to your HSA for employees covering dependents on the HDHP.
Life Insurance
LogicMonitor offers life insurance and AD&D insurance to all our employees as standard.
Wellness Programs
Weekly on-site fitness activities including: yoga, basketball, soccer, and volleyball just to name a few. We also have weekly on-site massages and a meditation room.
Onsite Gym
Located on the 14th floor at our Austin office, we offer all employees a free 24x7 gym.
Retirement & Stock Options Benefits
401(K)
LogicMonitor's 401(k) retirement plan offers a broad selection of stocks, bonds, and international index funds to choose from.
Company Equity
LogicMonitor's Stock Incentive Plan (SIP) was created with the intention of creating a meaningful cash incentive for all full-time employees as we achieve long term growth targets.
Performance Bonus
LogicMonitor’s success is a direct reflection of the amazing team members that work here. Our bonus plans include everything from quarterly payouts to all-expenses paid vacations.
Child Care & Parental Leave Benefits
Generous Parental Leave
LogicMonitor offers 100% of pay base for maternity leave, and 40% of your base pay for paternity leave.
Flexible Work Schedule
For some roles, LogicMonitor offers a flexible schedule outside of core hours (8am - 6pm), as well as the option to work from home.
Remote Work Program
LogicMonitor, Inc. permits working remote on an as needed basis. Working remote allows employees to work at home, on the road or in a satellite location for all or part of their regular workweek.
Family Medical Leave
Employees are eligible to take Family or Medical Leave under the federal Family and Medical Leave Act (FMLA).
Adoption Assistance
An employee who is entitled to a leave of absence to care for a family member or bond with a child under the FMLA and CFRA can receive Paid Family Leave while on FMLA.
Vacation & Time Off Benefits
Unlimited Vacation Policy
We have unlimited PTO. As much as we love our work, we know it's important to get away too. We value output, not desk time so you can just take the time you need off.
Generous PTO
In addition to the perks above we have: One-week "Unplug" Bonus. We’re so serious about you being recharged that we go above and beyond your regular paid vacations.
Paid Volunteer Time
Paid Holidays
We require team members to take a minimum of 15 workdays of vacation time throughout the year, in addition to the 10 paid holidays.
Paid Sick Days
Eligible employees will accrue paid sick and safe leave at the rate of one hour for every 30 hours worked, up to 64 hours annually, no more than 8 calendar days per year.
Perks & Discounts
Beer on Tap
At LogicMonitor, it's likely you will find your favorite local brew or cold brew on tap.
Casual Dress
Please don't wear a suit or tie into the the office.
Commuter Benefits
You can use your FSA for transit or parking costs.
Company Outings
We have quarterly outings, team outings, and weekly happy hours. We really like our co-workers.
Game Room
Ping pong anyone?
Stocked Kitchen
Salads, fruits, veggies, granolas - you name it, we probably have it in our fully stocked kitchens.
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program

Additional Perks + Benefits

Amazing Healthcare Coverage. Professional Development Reimbursement. Fully Stocked Kitchens. Free Gym & Yoga. Healthy Mind Encouragement. Awesome Team, Awesome Culture

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