Digital Marketing Manager

| Austin

About Us:

LogicMonitor is the leading SaaS based performance monitoring platform for enterprise IT.

We love going to work and think you should too. We hold our company culture near and dear – it represents an intermix between passion for leadership and passion for an active, healthy life centered around family and friends. LogicMonitor represents community, collaboration and camaraderie.

Located in the 500 West 2nd Street tower, our brand-new Austin office is best-in-class! Be inspired with panoramic downtown & Lady Bird Lake views, where snacks are plentiful and team outings are common. Our offices are sprinkled around the globe, too, with our headquarters in Santa Barbara, California and offices in London, Singapore, and Chengdu, China.

What You'll Do:

The Digital Marketing Manager is responsible to drive efficiencies and value out of our existing paid search campaigns and develop new strategies to increase more qualified traffic to our website. The Digital Marketing Manager will use optimization strategies, including retargeting efforts and extensive keyword analytics, to advance lead conversions and improve our current organic search position within Google, Bing, Yahoo, and other search engines.

The successful candidate has a proven track record for building best-in-class digital marketing campaigns that push the boundaries and grow pipeline. They will understand industry benchmarking, strive to outperform those benchmarks, and be comfortable defining and reporting on campaign success metrics.

This is an incredible opportunity to join a fast-paced, leader in network monitoring and a marketing team that is passionate about telling its story.

 

Here's a closer look at this key role:

  • Develop, implement, optimize, and benchmark our lead generation and customer acquisition strategy to achieve revenue and pipeline goals
  • Maintain a data-first approach through continual tracking, KPI reporting, optimization, and experimentation (A/B testing protocols) to meet or exceed company goals within budget
  • Work cross-functionally across the organization to devise ongoing strategies that drive online traffic to our company website
  • Develop and manage digital marketing campaigns using a range of techniques, including paid search, SEO, social media, and content sharing opportunities
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Evaluate competitive data, customer data, and market conditions to support digital marketing growth
  • Provide quarterly budget and digital campaign plan recommendations
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Regularly communicate campaign performance to key business partners
  • Use strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points

What You'll Need:

  • 5+ years of experience in B2B digital marketing and advertising with a deep understanding of technology
  • 5+ years of experience managing PPC, SEO, and affiliate programs
  • Proven experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms
  • Proficiency in all digital acquisition channels and a strong understanding of current online marketing concepts, strategy, and best practices
  • Bachelors Degree in marketing, communications and/or relevant field of study

*** Note: This position does not offer relocation. Local candidates only.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • AnsibleFrameworks
    • PuppetFrameworks
    • TerraformFrameworks
    • Maria DBDatabases
    • MySQLDatabases
    • ElasticSearchDatabases
    • TimeSeries DatabaseDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • GainSightEmail
    • MarketoLead Gen

Location

Located in the heart of downtown, our brand-new Austin office is best-in-class! Be inspired with panoramic downtown & Lady Bird Lake views.
500 West 2nd Street, Austin, TX 78701

Insider's spotlight

What’s the vibe like in the office?

Every morning is exciting because you're working with motivated, extremely intelligent and hardworking people. When everyone works in unison, it feels as though we're all a part of an extended family, thriving in each other's company and in turn, fostering LogicMonitor's success every day with our strive.

Farjad Syed

Solutions Engineer

What does your typical day look like?

Logicmonitor is an exciting opportunity for me.  The product is solid with an outstanding support system.  Very excited to be working with some very talented individuals throughout Logicmonitor.  Cool part is that with all this I'm still learning new things every day.

Eddie Gillis

Sales Engineer

How does the company support your career growth?

LogicMonitor encourages all team members to share ideas no matter your title. This has given me the opportunity to be involved in the development of strategic processes that improve both the customer experience and the company's bottom line. New projects and the all-star teams around me make everyday a learning experience contributing to my growth.

Sarah Robinson

Customer Success, Team Lead

What is your vision for the company?

LogicMonitor has emerged as an absolute leader in its space for the mid-market. Leading the company's efforts in the enterprise space, my vision for the company is to continue to excel in serving our largest and most strategic customers while scaling out our capability to provide the type of customer experience those customers expect.

Steve Kahn

Director of Enterprise Sales

What makes someone successful on your team?

Our team is made up of the smartest people I know, and it's been a joy watching the individuals around me grow with LogicMonitor. What you put into LogicMonitor is what you get out of it. Those that thrive here are go-getters, push themselves and others to reach their highest potential, and know that success comes from a team effort.

Yasmeen Farukh

Chief of Staff

What are LogicMonitor Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
We have unlimited PTO. As much as we love our work, we know it's important to get away too. We value output, not desk time so you can just take the time you need off.
Generous PTO
In addition to the perks above we have: One-week "Unplug" Bonus. We’re so serious about you being recharged that we go above and beyond your regular paid vacations.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidy
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

Amazing Healthcare Coverage. Professional Development Reimbursement. Fully Stocked Kitchens. Free Gym & Yoga. Healthy Mind Encouragement. Awesome Team, Awesome Culture

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