Digital Marketing Specialist

| Austin | Hybrid
Sorry, this job was removed at 2:15 p.m. (CST) on Wednesday, July 24, 2019
Find out who's hiring in Austin.
See all Marketing jobs in Austin
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Digital Marketing Specialist 

Marketing
AffiniPay is looking for a Digital Marketing Specialist to join our Marketing team. In this role, you’ll have the opportunity to contribute to a growing team and company, with budgets and autonomy to drive results while also experimenting and having fun. Our ideal candidate is a creative and analytical mind with the ability to plan and execute digital marketing programs across multiple brands to drive qualified traffic, leads, and new customers.

Responsibilities:

  • Plan and execute digital marketing programs (SEM, SEO, social, ABM, dynamic content, and other targeted paid media) that drive both self-serve signups and demo requests for sales team
  • Daily campaign management including bid management, landing page optimization, budget management, creative testing, etc.
  • Collaborate with Marketing and Sales Ops to measure, monitor, report, and optimize campaign performance - with a focus on qualified leads, CPL, and LTV/CAC - following prospects from their initial engagement, to opportunity, to close
  • Collaborate with Creative Team on content strategy, UX, and design that drives traffic and conversions
  • Develop and execute on our personalization strategy and roadmap 
  • Curate and test new channels and ad partners to increase our channel diversity
  • Incorporate quantitative and data-driven thinking into ideation, planning, and execution - including running experiments and conversion optimization tests
  • Own SEO strategy and execution with support from Content and Development Teams
  • Balance improving processes and tools while meeting ongoing lead delivery goals

 

Requirements:

  • 3+ years of experience in a similar role managing digital campaigns
  • Bachelor’s degree in related field
  • Proven success with SEM, SEO, social, ABM, dynamic content, and other targeted paid media experiences 
  • Attention to detail and ability to juggle multiple projects and stay on target, budget, and deadline
  • Deep familiarity with paid media best practices and ad partners, including segmentation, personalization, targeting, and retargeting
  • Ability to work in a team environment with staff at all levels, giving and accepting constructive feedback, and adapting quickly to changing requirements and tight deadlines
  • Software experience:
  • Expert level: Social Media platforms, CMS, Google AdWords, ABM (Rollworks preferred), SEO/SEM tools (MOZ, SEMrush), personalization tools
  • Intermediate: Google Analytics / Tag Manager 
  • Bonus: Marketo, Salesforce, HTML/CSS 

About AffiniPay At AffiniPay, we’re continuously tackling exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our drive to become leaders in fintech has fostered our fast-moving, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to create, work together, and do whatever it takes to get the job done. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team-members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
 Affini-Perks! We've got you covered... Competitive compensation structure
401K with automatic 5% company contribution
100% paid medical, dental, and vision benefit plans
100% Company paid short- and long-term disability and life insurance
Competitive PTO plan
Paid maternity/paternity leave
Fun destination quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to get in on the ground floor of one of Austin's fastest growing companies!
AffiniPay is proud to be an Equal Opportunity Employer.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
    • CSSLanguages
    • JavaLanguages
    • JavascriptLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • DockerFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • React NativeFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Vue.jsFrameworks
    • AWS RedshiftDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services

Location

Our headquarters are located in the beautiful hill country of Austin, Texas, just off of Highway 360. We're surrounded by plenty of shops and restaurants, too!

An Insider's view of AffiniPay

What’s the vibe like in the office?

The AffiniPay office is amazing! We have gorgeous views, fantastic resources, and a group of smart, fun people to collaborate with. I love coming in because I always feel energized and inspired!

Abby

Director of Event Experience

What does your typical day look like?

We start our day with a standup for updates on challenges and tasks we've worked on. We work on new software features, technology improvements, and help troubleshoot issues our customers are experiencing. What I enjoy most is the culture of collaboration we've developed. Our team works closely on tickets, troubleshooting and planning for the future

Olutayo

Software Engineer II

What makes someone successful on your team?

As part of the Product Management Team, we sit on the intersection of Technology, UX, the Business and the Customer. All of us spend a significant of time with our customers and the market. However, given that we are market leaders, we get to lead and influence our entire industry which requires bold yet analytical product decision making.

Vinay

VP of Product

How do your team's ideas influence the company's direction?

Dev teams are encouraged to come up with creative ideas both to technically solve existing problems as well as identify business problems which the company may or may not currently comprehend. 

Greg

EVP Engineering

What projects are you most excited about?

The project I am most excited about at this time is helping build our integrated payment platform. It presents a ton of interesting problems to solve including how to ensure our customers get paid at scale!

Ryan

Senior Software Engineer

What are AffiniPay Perks + Benefits

AffiniPay Benefits Overview

There are many reasons to work at AffiniPay, and the benefits package is one of them! The package is comprehensive, competitive, and designed to support the needs of AffiniPay staff members. Employee happiness and well-being are key to our success, which is why we’ll reward your hard work and strive to earn your loyalty with fantastic perks and incentives.

Culture
Volunteer in local community
AffiniPay's AffiniCares team organizes activities focused on donations, volunteerism and supporting the local communities throughout the country.
Partners with nonprofits
AffiniPay partners with non profits selected by the employees of the company. We create opportunities for donations and volunteering with the organizations.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
We have a Hybrid/Remote work environment with locations in Austin, San Diego and Toronto. Employees located throughout the country are fully Remote.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
AffiniPay's leadership team is as diverse as our staff, and our Manager of Operations & Diversity is focused on continuous improvement of our D&I initiatives.
Mandated unconscious bias training
Diversity employee resource groups
Respecting one another means staying aware and being educated. AffiniPay provides educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff.
Hiring practices that promote diversity
From partnering with diverse local and national groups, to regular end-to-end reviews of our processes for biases - we're committed to a diverse workforce.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
AffiniPay offers a Flexible Spending Account or a Health Savings Account depending on your plan. They help pay for eligible expenses not reimbursed by medical, prescription, dental, or vision plans.
Disability insurance
AffiniPay has Short-Term and Long-Term Disability options covered by the company.
Dental insurance
Vision insurance
Health insurance
AffiniPay pays 100% of each eligible staff member’s medical, dental/orthodontic and vision insurance premiums and offers discounted premiums for dependents + domestic partners.
Life insurance
AffiniPay provides life insurance paid for by the company
Pet insurance
Wellness programs
AffiniPay offers opportunities to support the well-being of its staff members, including an on-site fitness facility, nutrition consultations, flu shots, education and discounted memberships.
Team workouts
Mental health benefits
Free access to Headspace, a mindfulness app & website which has helpful resources for meditation, sleep and exercises, is also available to all staff members.
Financial & Retirement
401(K)
All full time staff members who are 21 years of age or older are eligible to participate in the Company’s 401(k) plan on the first day of the month following employment.
401(K) matching
AffiniPay will match up to 5% of contributions for all full time employees
Company equity
Employees benefit from growth of the company through unit options. All grants are in recognition of individual contributions, including leadership, attitude, and long-term commitment to the company.
Performance bonus
All staff members are eligible for a mid-year and end of year bonus. An additional percent is added to the bonus for those staff members who have celebrated 3, 5, and 10 year anniversaries too!
Charitable contribution matching
We are proud to offer a Matching Gift Program for qualified charities up to $1,000 per employee per year. We also offer a $5,000 quarterly donation to a charity voted on by staff members.
Child Care & Parental Leave Benefits
Generous parental leave
AffiniPay offers paid leave upon the birth or adoption of a child. Staff members who serve as the primary OR the secondary caregiver are provided with sixteen (16) weeks of paid parental leave.
Family medical leave
Adoption Assistance
Staff members and their partners have free access to Maven for support through preconception and fertility treatment, including IVF; pregnancy and postpartum; adoption; surrogacy; and pediatrics.
Company sponsored family events
Some company-wide events include special summer photo contests, pumpkin patches, Thanksgiving potlucks, holiday celebrations, and more!
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Full time staff members are eligible for four weeks paid sabbatical leave after seven (7) years of continuous employment.
Paid holidays
Paid sick days
AffiniPay offers flexible paid time off for all full-time non-temporary staff members. As a result, staff do not accrue vacation, sick days, or other paid time off.
Office Perks
Company-sponsored outings
Staff members have the opportunity to join events with their individual teams and the company at-large not limited to weekly, quarterly or holiday events.
Free snacks and drinks
If you would like to snack on it, we probably have it! We have a wide assortment of food for all tastes!
Some meals provided
We have weekly lunches, events, meetings and parties.
Company-sponsored happy hours
Onsite office parking
Recreational clubs
From AffiniFoodies to AffiniTravel to AffiniHiking, we have many groups that meet regularly to have fun.
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Paid industry certifications

Additional Perks + Benefits

The secret to our growth and success is our team. We support each and every team member by continuing to invest in their goals, our culture, and a diverse workplace. Because when you’re happy, focused, and fulfilled with your work — it feels like you’re doing what you’re meant to do. Employees enjoy a fantastic amount of swag and food, happy hours, quarterly events, as well as virtual and in-person team building. We also have an Award of Excellence program where your success is voted on by your peers. Working at AffiniPay is as challenging and rewarding as it is fun.

More Jobs at AffiniPay

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about AffiniPayFind similar jobs like this