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Digital Marketing Specialist

| Austin
Digital Marketing Specialist 
Marketing
AffiniPay is looking for a Digital Marketing Specialist to join our Marketing team. In this role, you’ll have the opportunity to contribute to a growing team and company, with budgets and autonomy to drive results while also experimenting and having fun. Our ideal candidate is a creative and analytical mind with the ability to plan and execute digital marketing programs across multiple brands to drive qualified traffic, leads, and new customers.
Responsibilities:
  • Plan and execute digital marketing programs (SEM, SEO, social, ABM, dynamic content, and other targeted paid media) that drive both self-serve signups and demo requests for sales team
  • Daily campaign management including bid management, landing page optimization, budget management, creative testing, etc.
  • Collaborate with Marketing and Sales Ops to measure, monitor, report, and optimize campaign performance - with a focus on qualified leads, CPL, and LTV/CAC - following prospects from their initial engagement, to opportunity, to close
  • Collaborate with Creative Team on content strategy, UX, and design that drives traffic and conversions
  • Develop and execute on our personalization strategy and roadmap 
  • Curate and test new channels and ad partners to increase our channel diversity
  • Incorporate quantitative and data-driven thinking into ideation, planning, and execution - including running experiments and conversion optimization tests
  • Own SEO strategy and execution with support from Content and Development Teams
  • Balance improving processes and tools while meeting ongoing lead delivery goals
 
Requirements:
  • 3+ years of experience in a similar role managing digital campaigns
  • Bachelor’s degree in related field
  • Proven success with SEM, SEO, social, ABM, dynamic content, and other targeted paid media experiences 
  • Attention to detail and ability to juggle multiple projects and stay on target, budget, and deadline
  • Deep familiarity with paid media best practices and ad partners, including segmentation, personalization, targeting, and retargeting
  • Ability to work in a team environment with staff at all levels, giving and accepting constructive feedback, and adapting quickly to changing requirements and tight deadlines
  • Software experience:
  • Expert level: Social Media platforms, CMS, Google AdWords, ABM (Rollworks preferred), SEO/SEM tools (MOZ, SEMrush), personalization tools
  • Intermediate: Google Analytics / Tag Manager 
  • Bonus: Marketo, Salesforce, HTML/CSS 
About AffiniPay At AffiniPay, we’re continuously tackling exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our drive to become leaders in fintech has fostered our fast-moving, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to create, work together, and do whatever it takes to get the job done. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team-members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
 Affini-Perks! We've got you covered... Competitive compensation structure
401K with automatic 5% company contribution
100% paid medical, dental, and vision benefit plans
100% Company paid short- and long-term disability and life insurance
Competitive PTO plan
Paid maternity/paternity leave
Fun destination quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to get in on the ground floor of one of Austin's fastest growing companies!
AffiniPay is proud to be an Equal Opportunity Employer.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks

Location

3700 N Capital of Texas Hwy Suite 300, Austin, TX 78746

An Insider's view of AffiniPay, LLC

How do you collaborate with other teams in the company?

I write the documentation for developers who integrate with our Payment Gateway, and I work with a cross-functional team that includes Business Development, Product, and DevSupport. We guide partners and their developers as they create and maintain their integrations, and we work together internally to make the process quicker and easier.

Heather

Senior Technical Writer

What makes someone successful on your team?

As part of the Product Management Team, we sit on the intersection of Technology, UX, the Business and the Customer. All of us spend a significant of time with our customers and the market. However, given that we are market leaders, we get to lead and influence our entire industry which requires bold yet analytical product decision making.

Vinay

Director of Product Management

How has your career grown since starting at the company?

My career has changed for the better while I’ve been at AffiniPay. After a year here, I switched from engineering to the product department. My manager helped identify this opportunity after I expressed an interest in taking a more customer-facing role. This sort of movement is encouraged and has allowed many folks to grow in their careers.

Sarvesh

Product Manager

What are AffiniPay, LLC Perks + Benefits

AffiniPay, LLC Benefits Overview

Employee happiness and well-being are key to our success, which is why we’ll reward your hard work and strive to earn your loyalty with fantastic perks and incentives.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AffiniPay contributes an automatic 5% to our staff's 401(K).
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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