Digital Marketing Specialist at Kendra Scott

| Austin
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About Kendra Scott:
We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.
Position Overview:
Kendra Scott seeks a Digital Marketing Specialist who will support all paid digital marketing efforts, including affiliates, SEM, CSEs, display advertising, paid social and SEO. The position will execute strategies across all channels that support both customer acquisition and retention and partner with the Digital Marketing Manager on the development of a forward-looking strategy. The position will report to our Digital Marketing Manager.
Responsibilities:
• Actively manage all of Kendra Scott’s digital marketing channels
• Deep dive on channel performance and develop recommendations to drive incremental sales
• Manage tactical elements of programs, including designing tests, sharing key marketing and promotional messages with agencies, requesting creative assets
• Track performance against KPI goals and report performance to senior leadership
• Partner with Digital Marketing Manager to develop benchmarks and set goals
• Track spend against marketing budget
• Identify and launch new paid marketing channels to drive overall sales growth
Our Ideal Candidate Will Have:
• Bachelor’s degree or equivalent work experience
• 3+ years’ experience in digital marketing for a high-growth company
• A proven ability to execute with consistent delivery
• High proficiency Microsoft Excel
• Knowledge of Google Analytics and/or Omniture preferred, but not necessary
• A strong ability to build relationship with co-workers and keep others informed
• A growth mindset: desire to learn, grow and embrace new ideas
• A shared appreciation for our 3 core values of Family, Fashion and Philanthropy
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • SCSSLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Salesforce Commerce CloudFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • TableuAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • ListrakEmail

Location

Our Home Office is located in the heart of Austin, with easy access to MoPac, downtown and North Austin neighborhoods.

An Insider's view of Kendra Scott

How does your team reward individual success?

As a team, we celebrate every win, no matter how big or small. When an individual team member shines with amazing results, we celebrate! Publicly recognizing accomplishments, ensuring the individual gets a little extra visibility, or even just a simple "Thank You" goes a long way in keeping teams engaged and feeling appreciated!

Alli

District Manager

What projects are you most excited about?

Our goal at Kendra Scott is to keep the shopping experience personal. I am most excited about how we are working to achieve that goal digitally. From personalized content on our website to targeted email campaigns, our focus for 2018 is on making every customer’s experience with Kendra Scott relevant and personal.

Kirsten

Director, Customer Marketing & E-commerce Merchandising

How has your career grown since starting at the company?

In 2.5 years, I’ve been fortunate to experience our brand in 3 different cities. After 2 years in Memphis & Nashville as a Community Relations & Events Manager, I moved to Austin to take on a new role of Talent Acquisition Specialist. I’m thankful for a company that is committed to internal growth and sees development potential in every employee.

Laura

Sr. Recruiter- Stores

How do you empower your team to be more creative?

With a business that’s growing as rapidly as ours, technology is so important in bringing an amazing Kendra Scott experience to our customers. Our IT team acts as a direct pipeline that connects them to our brand. I constantly challenge my team to continue to innovate the way we bring Family, Fashion, and Philanthropy to our customers.

Kendra

Founder and CEO

How does the company support your career growth?

Nine years ago, I took an Assistant Manager position at our West Village store. That position served as a stepping stone that has taken me beyond my wildest dreams. The relationships I have built in my time at Kendra Scott have helped shape me into the thriving young professional I am today.

Leslie

Director of Retail Training

What are Kendra Scott Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Commuter Benefits
Game Room
Our game room includes Ping Pong, Shuffle Board.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings weekly.
Promote from within
Continuing Education stipend
Paid industry certifications

Additional Perks + Benefits

At Kendra Scott we believe in treating our employees like family, and supporting those with families of their own. We proudly support work-life balance through our unique culture and perks. Our robust benefits package includes 100% paid parental leave and matched 401K, while our workspaces are personally designed by Kendra to inspire creativity and collaboration – a home away from home. With a complimentary nail bar, on-site gym, juice bar and kids’ game room, our workspaces put our Family pillar into action. Our work culture promotes healthy living, flexibility to raise a family, and inspiring relationships.

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