Director, CRM Analytics
Realtor.com currently has an opportunity for a Director, CRM Analytics, reporting to the Sr Director, Marketing Analytics and located in any one of our major offices including Austin, TX, Los Angeles, CA, Santa Clara, CA, Vancouver, BC or NYC, NY. Realtor.com is in the middle of aggressive strategic growth driven off of newly integrated entities, and continuing our record growth and consumer engagement will be critical to Realtor.com’s strategic success in the industry. Specifically this role’s core responsibilities will focus on partnering directly with the major functions of the business to drive consumer engagement and conversion, primarily through email, notifications and other channels.
The Director role is central to Realtor.com’s long-term strategic growth and will liaise with leadership across the major functions of the business on a real-time basis including, most notably, Marketing, Product and Sales.
An ideal candidate will have a background driving value through analysis across a combination of marketing, product, finance and technology functions as well as expertise/understanding grounded in long-term strategic business planning and the ability to influence executives and representatives from across the organization to achieve results in a disciplined manner. Specifically the candidate should have expertise in digital consumer/search businesses, consumer funnel optimization and digital marketing strategy/optimization across all acquisition channels, but most importantly experience in CRM/engagement/lifecycle marketing to a consumer audience.
General responsibilities include decision support, business line strategy, infrastructure and process development, data and business-driven analytics and performance management of Realtor.com's consumer internet marketing efforts.
Responsibilities:
• Lead and build a team of high performing business/marketing analysts to accomplish the goals and objectives of the consumer internet businesses.
• Act as the analytic hub in support of marketing and product, driving growth through CRM/lifecycle and personalized marketing efforts.
• Key resource in developing internal core competency around the ability to understand, segment, engage, convert and otherwise optimize our consumers’ journey through personalized, lifecycle marketing. Partner with CRM/Engagement Marketing organization to develop world-class CRM capabilities including optimization of email/notifications processes/metrics, personalized marketing communications and high-velocity testing, etc. to achieve key results and support next-generation of marketing portfolio management.
• Develop KPIs to drive high-level oversight of business initiatives and company health, and develop regular insights from the data to enable performance management and facilitate accountability.
• Set up and run all ongoing email/notification optimization tests and measurement for all lift/incrementality tests in CRM, and develop all reporting for top KPIs and operational process metrics, ongoing monitoring, consumer segmentation and activation, etc.
• Manage all business-facing aspects of data infrastructure and contact databases, and drive next-gen development of technical capabilities, process management and data-driven business decisions.
• Lead weekly/monthly cross-functional strategic business reviews aligning the organization toward strategic KPIs and objectives and tying top-line metrics to financial performance.
Experience and Skills:
• Educational Requirements: BA with undergraduate focus in Analytics, Finance, Statistics, Economics or related field. MBA preferred.
• 10+ years' experience with increasing levels of responsibility, 5+ years in increasing leadership capacity; online media / consumer audience-oriented experience a plus.
• Extensive expertise in CRM / lifecycle / engagement marketing optimization and testing.
• Experience in testing data-driven concepts in marketing analytics related to incrementality/attribution, high-velocity testing, etc.
• Experience with Digital Marketing preferred, SEO/traffic and Product analytics a plus.
• Experience directing or interfacing with technical resources with broad, multi-disciplinary expertise.
• Experience applying advanced analytic disciplines to financial, consumer audience/user experience, and product-level modeling, forecasting, marketing, etc.
• Extensive business partnering and influencing skills.
• Superior presentation and communication skills; mature presence coupled with emotional intelligence.
• Proficiency with Excel / financial modeling (pivot tables, lookups, data linking), presentations (Powerpoint) and data visualization (advanced graphing, visualization and presentation).
• Ability to organize, direct and develop personnel, and to plan and coordinate timely accomplishments of responsibilities.
• Ability to interact and communicate with individuals in various functional areas and various levels of management including C-level executives.
• Ability to remain flexible and thrive in a fast-paced and often hectic environment.
about realtor.com
At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees that work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, 70 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.
We’ve got great offices across Canada and the US and lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make home buying and selling easier, and more rewarding for everyone.
Let’s make a difference, together. For Real.
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