Who is Instapage?

Instapage empowers businesses to grow and optimize their digital marketing efforts through an intuitive and powerful landing page platform with world-class support from conversion experts. We deliberately dismantle barriers and make it simple to build, launch, test, and optimize landing page experiences that convert. Recognized as a leader in G2's Personalization, Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage empowers businesses to take control of their digital advertising campaigns and achieve greater results than ever before.  

As a company, we champion big ideas, embrace cross-functional collaboration, and invite bold thinkers from all over the world to be a part of our teams. We bring passion to our roles, cultivate diverse perspectives, and never stop striving for powerful results. Informed by a decade of conversion data, our products and services are continually improving to meet and lead market needs. 

If you are excited to be part of this vision, read on!

A bit about you..

You have a strong track record of building and executing high-performing campaigns, developing and mentoring collaborative teams, and hitting targets in a high-growth environment. You have had past success creating and managing budgets, successfully forecasting pipeline, refining audience targeting and both understanding—and thriving—in a growth-stage B2B SaaS/technology startup environment.

A day in the life…

• Own the full funnel cross-channel B2B demand generation strategy, campaign planning and execution across key audience segments and channels
• Partner with key stakeholders to create alignment across sales, marketing, and operations on campaigns to drive pipeline and revenue growth
• Analyze weekly data and reporting metrics across campaigns and activities to deliver consistent and consumable insights into performance against KPIs, and using that input to optimize campaign performance and conversion
• Demonstrate an understanding of market analysis, trends, themes, and personas to develop campaign activation plans and recommendations on content assets and digital strategy
• Effectively manage the demand generation budget and ROI across multiple channels and programs
• Recruit, manage, and lead a diverse, high-performing demand generation, digital, events and marketing operations team
• Contribute to advertising, landing page and email writing, content strategy (content campaigns, webinars), and partner closely with product marketing on sales enablement programs and assets
• Manage SaaS revenue growth across both a lead generation sales motion and a PLG acquisition motion

We would love to hear from you if this sounds like you…

• 8+ years of marketing experience, B2B/SaaS marketing experience preferred
• 5+ years of progressive experience in demand generation, growth/acquisition marketing
• 3+ years leading marketing teams
• Track record of success partnering with stakeholders including sales, sales ops, product and other marketing teams to deliver results
• Proven demand generation and growth marketing strategist and leader with a track record of hitting goals using diverse channels and tactics
• Demonstrated data-orientation to continually focus on testing and learning, and using data to deliver insights and enhance decision making
• Demonstrated sense of ownership, project management capabilities and operational rigor that shows in how you build plans and manage multiple moving parts seamlessly to hit tough targets
• Excellent communication and storytelling capabilities with a positive and collaborative mindset
• Strong organizational agility and partnering capabilities
• Curiosity, creativity and experimental test and learn mindset with a love of problem solving and ability to deal with ambiguity
• Strong familiarity with marketing technologies and systems including google analytics, HubSpot, Salesforce, Demandbase, and beyond
• Experience recruiting, negotiating with and managing a variety of vendors

Industry-leading benefits:

• 15 Standard PTO days
• 12 Mental health PTO days
• 11 Paid U.S. holidays
• 6 weeks of paid parental leave
• Company-sponsored wellness program
• Generous monthly WFH stipend and office set up allowance
• Full health benefits (medical, dental, vision, sick leave)
• Flexible work hours and a remote work culture
• Top-of-the-line technology
• Professional growth/continuing education stipend

Sneak peek at our culture!

• Slack channels to share your passions and connect with fellow co-workers!
• Fun, casual, transparent work environment
• No meeting Fridays 
• Autonomy - we trust you to do your job!
• Internal tools to give and receive kudos
• We constantly celebrate and work to improve diversity & inclusion
• Coffee talks with our CEO, Mark McKenna

Next Steps:

We are an equal opportunity employer searching for exceptional talent of diverse backgrounds, experiences, abilities, and perspectives. We are here to support every candidate and provide reasonable accommodations to help you apply , if needed.

Under the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records.