Product Marketing – Director - Marketing & Advertising

Sprinklr’s mission is to be the world's most loved enterprise software company, ever. When you join Sprinklr, you join a family of global talent from around the world who are dedicated to making the world a “happier” place!

This role will report to the Senior Director of Product Marketing and support product and feature positioning, collateral creation, sales enablement, and promotional efforts for Sprinklr’s Marketing & Advertising product and its features.

This role is highly cross-functional and will work closely with Product Management, Sales, Customer Success, and the wider Marketing department to drive growth, build pipeline, support sales, and increase adoption of our solutions.

Candidates must be able to work in a fast-paced environment, have an aptitude for quickly learning new software solutions, have solid communication and project management skills.

This is a fully remote position.

What You’ll Be Doing:

● Lead the marketing and campaign strategy for Sprinklr’s Marketing & Advertising solution
● Drive growth marketing initiatives to build pipeline and grow revenue for the Marketing & Advertising solution
● Partner with Product Management to refine strategic positioning and go-to-market for new products, functions, and features
● Drive go-to-market activity for new releases and launches
● Understand and be able to demonstrate the basic capabilities for Sprinklr’s Marketing & Advertising Product and Features
● Support sales with market expertise, competitive positioning, and ongoing training on how to communicate the value of Sprinklr’s offerings.
● Partner with Client Success leaders to drive successful customer adoption and marketing campaigns
● Collaborate with the Analyst Relations Manager and provide ongoing support for inquiries, briefings, research reports, and more
● Be curious and strategic. Conduct ongoing competitive, market, and buyer research and ensure positioning and collateral reflect our strengths.
● Be creative. Create concise and compelling collateral for new and existing Sprinklr offerings, including pitch decks, overviews, buyer’s guides, videos, internal reference guides, training materials, and more.
● Be a cross-functional resource. Support multiple internal Sprinklr teams to execute internal initiatives and deliver external value outside of regular workload.
● Represent the Product Marketing team in cross-functional meetings, company-wide presentations, and at events where required
● Be organized and execution-focused. Take personal accountability for workload and ability to work across multiple projects.

What’s Required:

● A bachelor’s degree in business, Marketing, Business Administration, Communications, or related experience. MBA preferred.
● 5-7 years of product marketing experience with increasing responsibility
● Relevant experience in MarTech and Digital & Social Advertising space
● Experience with bringing new products to market, agile release schedule, and other GTM activities
● Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning, messaging, and storytelling
● Outstanding communication and presentation skills, both written and spoken
● An understanding of the Software as a Service (SaaS) business model and the marketing technology landscape
● Enthusiasm to learn our products hands-on in order to be able to better position them
● Ability to think strategically when solving problems
● Flexibility and ability to shift focus when needed
● Ability to manage multiple projects at the same time
● Willingness to work both independently and as part of a team
● Experience working on complex projects with multiple stakeholders
● Working knowledge of Google Docs, Google Sheets, Microsoft PowerPoint, and Microsoft Excel

Who You Are
● Mature and thoughtful in how you express ideas; strong verbal and written communicator
● Confident and comfortable being the sole contributor to client-ready deliverables
● Terrific grasp of or interest in social and the role it plays in business decisions
● Insatiably curious and open to new ideas and opportunities
● Proactive self-starter – you don’t wait to be told what to do; you seek out opportunities and share feedback
● Ability to handle ambiguity and change in a dynamic work environment
● Collaborative and open; hungry for feedback and mentoring
● Well-organized and flexible; able to move from project to project without delay
Why Sprinklr?
At Sprinklr, you will work with some of the best professional, sales, and engineering talent (including one of the world-leading AI teams) in the world. Your career will be challenging and rewarding with the opportunity for you to be at your best — both personally, and professionally.
● Create – and influence – how global brands build their experiences
● Passionate colleagues who play to win: through collaboration, hard work, and great ideas
● Global experience: Sprinklr has offices around the world including NY, San Francisco, London, Paris, Tokyo, Singapore, Dubai, Delhi.
● A fun, open working environment that creates a dynamic learning experience for everyone