Email Marketing Specialist

| Remote
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Overview
Khoros is looking for an Email Marketing Specialist to expand the brand's marketing capabilities related to an already robust digital offering. This position will report to the Manager of Marketing Operations and will collaborate with various teams across the company including, Demand Generation, Event Marketing, Sales, and Design on a regular basis.
In this role, you will be responsible for planning, executing, testing, reporting, and evaluating the success of email programs. Email programs will support Khoros content, events, webinars, product updates, announcements, newsletters, and operational sends.
This role will also provide marketing operations support, such as creating webinar programs, web forms, asset tracking, database analysis, reporting, and marketing automation.
The ideal candidate will have a background in email or content marketing with a deep understanding of integrated marketing strategy. In addition, an understanding of marketing automation, CRM , and data analysis are key. #LI-Remote
Responsibilities
  • Manage email marketing process from the campaign brief planning, to program set-up and execution, testing, optimization, and channel reporting
  • Liaison with various business unit teams to execute, document, and report results from email campaigns
  • Work with internal stakeholders to build out campaigns, adhere to brand guidelines, and remain within project scope
  • Create, update, and optimize email nurture series
  • Manage the global email calendar across the marketing team
  • Leverage historical results to guide future messaging across the organization
  • Stay current with best practices, strategies, and industry standards regarding email
  • Manage global email opt-in strategy and automation
  • Help communicate and enforce international spam and privacy regulations (CAN-SPAM, GDPR, CASL, Data Protection Act, Spam Act of 2003, etc...)
  • Oversee marketable database and segmentation filters for building and analyzing target audiences in Marketo
  • Manage [email protected] inbox to field replies and data management requests
  • Provide marketing operations support, such as building webinar programs, forms, asset tracking, and marketing automation
  • Support several departments in driving operational excellence, programs, and benchmarking success, as needed
  • Document and communicate marketing ops processes and best practices

Qualifications
  • 2-5 years of experience in email marketing or marketing operations
  • Working knowledge of marketing automation tools (Marketo, HubSpot, Adobe Marketing Cloud, Salesforce Marketing Cloud/Pardot) and CRMs (Salesforce.com, SAP, Oracle)
  • Have a certification or hands-on experience with a marketing email or automation platform (i.e. Marketo, Hubspot, etc.)
  • Advanced knowledge of Microsoft Excel or Google Sheets (pivot tables, vlookups, index, logical functions, etc)
  • Working knowledge of HTML and CSS
  • Excellent writing, editing, proofreading, and brainstorming skills
  • Excellent analytical, data analysis, creative, and problem-solving skills
  • Being organized comes naturally to you
  • Experience with database management and analytics a plus
  • Bachelor's degree in Marketing, Advertising, Communications, Business Analytics, or equivalent

This role is budgeted in the $65 - 75K range (base salary). Salary will ultimately be based on a candidate's experience and external market factors.
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • HTMLLanguages
    • CSSLanguages
    • KubernetesLanguages
    • ReactLibraries
    • ReduxLibraries
    • MySQLDatabases
    • RedisDatabases
    • SalesforceCRM
    • OutreachEmail
    • MarketoLead Gen

Location

Khoros’ headquarters is in Northwest Austin. For the safety of our employees and communities, we’re working remotely during COVID-19.

An Insider's view of Khoros

What does your typical day look like?

My day starts with a quick check of Slack for anything urgent. Daily meetings include selecting new vendors, working on implementations, supporting the business with projects, or having 1x1s. I try to block time for focused project work, daily walks, and lunch away from my desk. In between, I'll catch up on our social Slack channels!

Deb de Freitas

Director, Business Systems

How do your team's ideas influence the company's direction?

It’s our mission to internally plug Strategic Services into every team throughout Khoros. We’re super-users of the product, so we provide input and feedback. We interact with customers daily, so we convey what they’re asking for, and we want to facilitate collaboration to make an even stronger “One Khoros.”

Spike Jones

General Manager, Khoros Strategic Services

What are Khoros Perks + Benefits

Khoros Benefits Overview

Our employees are the heart of Khoros. We live better thanks to our competitive benefits package and employee-first culture. Employees can take care of themselves, their families, and also lead a healthy work-life balance. This includes working-from-home, office, or hybrid, volunteering for their communities, and competitive health & life insurance plans, in addition to wellness benefits and programs. Each Khoros office also features location-specific perks, such as commuter benefits, catered lunches, and recreational clubs. We recently earned a TrustRadius Tech Cares Award, highlighting our strong corporate social responsibility (CSR) efforts.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Khoros provides Austin employees with free lunch on Monday, Wednesday and Friday and breakfast on Tuesday and Thursday.
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
$50/month offered for employee wellness
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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