About the Role:

Come join one of 2019’s Best Places to Work in the heart of downtown Austin where we’re making the lives of retailers simpler by automating the back office. We’re looking for a talented and creative senior PR leader, with vision and flair, to shape and drive our global brand and communication strategy. You will be the driving force behind our ambitious plans for growth include significantly raising awareness of the Brightpearl brand and our mission to champion the independent retailer. Experience of working with or in both the UK and US is highly desirable, in addition to experience of the retail technology space.

Your Day-to-Day

• Ownership of and responsibility for the design and implementation of the Global Brightpearl PR and Communications Strategy, aligned with the Company strategy. Includes proposal and execution of tactics to deliver in UK and US. Contribute to the overall Marketing Strategy for the Company.
• Be the trusted advisor to CEO and Executive Leadership team on global PR and communication matters
• Ownership of all externally facing Company Communications, including investor relations and speaking engagements
• Establish and drive the brand and tone for Company PR and Communications
• Lead, develop and motivate our Content Marketing Executive and establish a PR Intern program, to advance employee engagement and working culture, and develop a high performing team. Includes setting quarterly performance goals and evaluating individual performance and productivity
• Manage PR budgets, making high quality investment decisions to ensure that we optimise the return on our investments
• Measure the effectiveness of PR and communications activity, as it relates to brand awareness and demand generation
• Ensure that there is alignment on Marketing activities to generate demand and high quality leads within our ICP (ideal customer profile)
• Represent Brightpearl in our portfolio companies, forming strong relationships within their marketing teams
• Manage the PR agencies (UK & US), conducting regular status meetings with the agencies and driving execution of the PR plan
• Work with the content team and exec team to define our thought leadership position on important retail, market and technology issues
• Contribute thought leadership content as well as blog posts and social media content, aligned with the content marketing team
• Manage our external speaking activity - identify and secure best-fit speaking slots, work with the content team to ensure we have the right materials, messaging, ensure speaker readiness and from time-to-time organise speaker training
• Help build the profile of identified execs and experts within Brightpearl and manage media training and readiness as appropriate
• Manage our relationship with industry analysts
• Build trusted relationships with key business partners and stakeholders and influence others to achieve outcomes aligned to Brightpearl Strategy and Goals
• Maintain a deep knowledge of the markets and industry of the Company
• Represent the company as required, including attendance of important functions, industry events and public meetings

Requirements

What you’ll need:

• At least five (5) years working in a PR management role; client-side or agency
• Direct experience of working on either B2B technology (SaaS preferred) or retail; retail technology a plus
• Experience managing PR agencies (if client-side) and a PR budget
• Demonstrable content creation experience, for example thought leadership content, white papers, blogging, articles etc. - we’re specifically looking for someone that can write content as well as help us get our story out
• Experience of building and executing a PR strategy to deliver awareness and demand generation objectives
• Good working knowledge of the UK and US media landscape and great contacts in the tech and / or retail press
• Must be in Austin or willing to relocate and able to work in our downtown office

About You:

• Solid leadership experience
• Ability to define PR and Communication Strategy and translate into action to deliver
• Excellent copywriting and editorial skills and faultless English
• Calm and effective under pressure
• Positivity, confidence and drive is a must Excellent interpersonal skills and the ability to build relationships with a wide variety of people
• Ability to manage multiple projects in a fast-moving and dynamic environment
• A team player - able to input into a multifunctional team; not afraid to question and offer alternatives
• Creative flair and eager to learn
• An analytical brain that is comfortable with stats and reporting

Benefits

Brightpearl Perks

• Join one of Austin’s Best Places to Work 2019
• Competitive compensation package: salary, stock options, medical benefits, 20 days of annual PTO and 12 Holidays
• Stocked Kitchen with snacks and beer on tap
• Work downtown Austin in an open and vibrant workspace
• Enjoy frequent Company events, team building activities and after hour socials
• We’re an energetic, driven organization who believe in promoting a healthy work-life balance and support remote working with management approval.

Check us out on Built In Austin to get more of an insight on what it’s like to work with