Growth Producer
BigCommerce, the fastest growing ecommerce platform in the world, is looking for a data-driven developer/designer who wants to focus on customer and revenue growth. At BigCommerce, you’ll have the opportunity to positively influence the trajectory of a billion dollar company in a trillion dollar industry.
You must have a proven track record focusing on development and design to support or lead marketing, CRO, and growth initiatives throughout the entire customer journey. This role will allow you to work across the entire business, including Marketing (SEM, SEO, Content, Email, etc.), Product, Design, Analytics, Sales, and our Executive Leadership.
What You’ll Do
Technical Growth
- Focus on driving growth through improving top-of-funnel web experiences for prospects and customers.
- Work with Marketing/CRO on improving the right metrics, maximizing ROI, and driving revenue.
- Build out and test new landing pages or testing frameworks to empower the Marketing team.
- Align ad creatives with landing page experience across various segments and customer personas.
- Create new content funnels to help provide value to customers at different stages of the buyer journey.
- Build microsites to test new web experiences or new acquisition channels.
- Identify and execute growth opportunities, while strategizing cross-functionally with marketing, sales, design, and product for maximum impact.
Measure & Optimize Existing & Future Marketing Programs
- Assist with testing environments to properly measure results across different marketing channels, different buyer segments, and different parts of the customer journey.
- Analyze A/B testing results for rapid execution on new creatives and customer experiences.
- Deliver results across teams and business units (eg. marketing, design, sales) for continuous feedback loop and utilize prior results to drive future initiatives.
- Work with Marketing/CRO to update benchmarks and results and share to proper stakeholders.
- Collaborate on CRO development at top- and middle-of-the-funnel across the entire website with Design, Product, and Engineering.
- Work with Marketing/CRO to proactively inform what's being tested, why, expected results, and actual results.
Build, Monitor & QA Website
- Help manage customer-facing website and experience across device types and entry points (eg. specific integrations like Amazon from ads to landing pages to signup flow) to optimize user experience, and maximize conversion rates and product adoption.
- Manage internal content developers that support marketing.
- Make necessary changes to website whether that be on our CMS (eg. Craft, WordPress) or testing tools (eg. Optimizely).
- Coordinate with product marketing and product teams to align company narratives, product launches, and promotions.
Who You Are
- Undergraduate degree in Design, Computer Science, Engineering, or similar field.
- 5+ years of highly successful production, design, and development experience in software, including B2B SaaS and ecommerce.
- Technically Experienced
- Front-end: HTML, CSS, JavaScript
- Design: Photoshop, etc.
- A/B testing (eg. Optimizely, Google Optimize)
- Analytics (eg. Google Analytics, Segment)
- CMS (eg. WordPress, Craft)
- CRM (eg. Salesforce, Marketo)
- Strategist - You understand how design and development can be used to drive growth across different buyer segments and different parts of the customer journey from acquisition to revenue.
- Customer Focused - You want to deliver the best experience possible for future and current customers, as helping our customers’ businesses grow is the #1 goal at BigCommerce.
- Problem Solver - You can see hidden problems and probe a variety of sources for answers, able to look beyond the obvious, and can identify and creatively solve complex problems, including matters related to systems and processes.
- Systems Thinker - You are dedicated to providing high-quality services, committed to continuous improvement through empowerment and management by data, willing and able to re-engineer processes from scratch, open to suggestions and experimentation, and efficient and effective work processes.
- Process and Project Manager - You can readily design practices, processes, and prioritizations, know what to measure, and how to measure it.
- Communicator - Excellent written/verbal communication and customer relationship skills are critical both working with people internally and externally.
- Collaborative - You have demonstrated success working cross-functionally in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners.
- Composed - You know how to execute consistently in a fast-paced, high pressure, dynamic environment and carry out self-directed responsibilities.
- Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
- Technical Learner - You pick up on technical things quickly, enjoy learning new skills and knowledge, and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge.
- Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.