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Head of B2C Marketing

| Austin
Send your resume to [email protected]
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Your challenge, should you choose to accept:

As Adia's Head of B2C Marketing for the US market, you will be responsible for the development  and execution of the user acquisition strategy. You are responsible for implementing marketing activities against agreed user acquisition targets based on market liquidity factors.

You’re a marketing all-rounder capable of running digital campaigns on your own but equally comfortable organizing events and liaising with our partner agencies. You're unafraid of trying new things, have a passion for marketing and a desire to constantly deliver.

You will be based in Austin and build Adia's B2C marketing capabilities and scale up performance to support the company's growth targets. This role reports directly to the Head of Marketing, US and be part of a new centralised marketing team with domain expertise in SEO, online advertising, social media, PR, events and content marketing.

You will:

  • Own all the B2C marketing budget to drive app installs and registrations from active job seekers in the hospitality, catering, experiential marketing, retail and logistics industries
  • Get to know Adia job seekers inside and out; deeply understand their habits, motivations  and preferences to develop effective user acquisition campaigns
  • Be hands-on:
    • Engage users through the website, social media and email with useful, shareworthy content
    • Create compelling copy, creative and calls-to-action for SEO, SEM, display and social media
    • Develop a strategy for “always-on” vs tactical campaigns to drive candidate acquisition that meets sudden and seasonal spikes in staffing needs
  • Identify, create and nurture partnerships with relevant organizations to attract new users and retain existing ones on the Adia platform
  • Ensure consistent messaging throughout all user acquisition and sourcing strategies
  • Manage and liaise with partner agencies for events and offline advertising needs
  • Collaborate closely with colleagues in the marketing team to develop campaigns across paid, owned and earned channels
  • Analyse, optimise and report campaign performance to the operations leaders based on agreed KPIs on a weekly basis
  • Constantly test and experiment with the goal of driving efficiency across all performance marketing initiatives
  • Recruit, onboard and develop a small B2C marketing team


What you bring to the table:

  • A quick mind and busy hands
  • 5+ years marketing experience, both digital and offline
  • Hands-on experience with social media management tools and online marketing channels
  • Understanding of KPIs in SEO, ASO, SEM, display advertising, e-mail marketing, social media and app stores
  • Knowledge of Google Analytics, URL Builder as well as Google Tag Manager
  • Ability to take on new and changing business goals to evolve advertising campaigns fluidly
  • Ability to work independently with minimal supervision and coordinate the completion of multiple tasks simultaneously
  • Excellent communication and writing skills



  • fast growth, vibrant culture with a high degree of autonomy
  • huge variety of challenges to sink your teeth into
  • awesome team (we may be biased…)
  • non-stop action


We have an incredible future ahead of us, but it relies on people putting a lot in to get a lot back.

Think you've got what it takes? Apply now.




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Technology we use

  • Engineering
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We're right on the Congress Bridge. We have views of the water and trail. Want tacos? Walk to Taco Joint! Want to grab a beer? Walk to the Yeti Store!

An Insider's view of Adia

What’s the vibe like in the office?

The office vibe at Adia is exceptional! It’s a mixture of casual, fun conversation, big laughs, and even bigger innovative ideas with the best characters in the HRtech space. These great people create even greater experiences both professionally and at the much anticipated office Happy Hours!


Community Support

What's the biggest problem your team is solving?

We're eliminating friction points within the recruitment process and staffing industry as a whole. Part of that is using machine learning to bring together flexible workers and employers in a completely new way while providing the best user experience possible. Finding a job or workers on Adia should be as simple and effortless as ordering a cab.


Head of US

What makes someone successful on your team?

We place a tremendous amount of value on initiative, efficiency and innovation. As a technology startup, naturally the expectation is that people come to work to break new ground and find new ways of doing things. We look to each team member to bring their best thinking, innovative solutions and tools.


Enterprise Sales

How do your team's ideas influence the company's direction?

Being a global company, I rely heavily on my local teams to bring their market expertise to drive initiatives that are tailored to the cultures and trends in their respective countries. They are our boots on the ground so we empower them to bring their ideas forward, and then it becomes my job to feed that into our company's overall direction.



How does the company support your career growth?

Adia gave me the opportunity to shift from my comfort zone in Marketing to a whole new world by joining the Product team. I never would have known that I would grow and succeed in a different career path had management not seen something in me and given me a chance. I challenge myself and learn new skills daily, and I have Adia to thank for that.



What are Adia Perks + Benefits

Adia Benefits Overview

Adia's parent company is the Adecco Group - so this gives all our team members the incredible benefit of being a part of an organization that is the world leader in staffing. This means that you get all the amazing benefits offered by the Adecco group, including healthcare, 401K matching and much more!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Depending on role.
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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