Your challenge, should you choose to accept:

As Adia’s Head of Marketing you will own the marketing strategy, marketing team leadership and growth as well as being a hands-on marketer. You will blend traditional marketing with progressive, digital approaches to maximize brand awareness, lead generation, user acquisition and retention.

You’re a marketing genius who understands that it takes more than just a fantastic product to dominate a market. That you need to build a strong brand that hits the spot and connects with people on an emotional level. At the same time, you’re pragmatic enough to know that marketing’s purpose is to be a strategic execution partner for each and every business line.

We are not just doing something better in an existing market. We have the unique opportunity to define and dominate a whole new category. So, our ideal Head of Marketing should be a 'driver'. Someone who can see the big picture as well as execute on the smallest details, someone who will help push our organization that much closer to our goal.

You will:

• Lead all our marketing activities - strategy, brand, user acquisition, demand generation
• Own the budget for all marketing programs in the US
• Come up with the optimal acquisition strategies and the right mix of content marketing, community marketing, and offline and online tactics
• Establish KPIs for all programs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes
• Grow and nurture a team of marketing A players
• Introduce new and creative approaches within the marketing programs. Keep abreast with the latest marketing tools and techniques and promote a culture of experimentation
• Ensure all programs, content and creative designs are consistent with brand strategy and guidelines across all user touchpoints

What you bring to the table:

• An exceptional work ethic and hunger for success
• 7+ years marketing experience, both digital and offline
• Experience building and leading teams
• Proven ability to use data to optimize campaign performance and inform future strategies
• Exceptional written and verbal communication skills
• Ability to work successfully in an ever-changing environment with competing priorities
• Collaborative mindset, agility, and strong relationship building skills
• Resilience when faced with challenges and curiosity of the unknown

Work Environment:

• fast growth, vibrant culture with a high degree of autonomy
• huge variety of challenges to sink your teeth into
• awesome team (we may be biased…)
• non-stop action

If you think you've got what it takes, apply now.