Head of Search Engine Optimization

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Job Description

We're looking for a Head of Search Engine Optimization (SEO) to join Procore's Digital Marketing Center of Excellence. In this role, you'll be responsible for developing and executing the strategy for short-term and long-term Search Engine Optimization growth. As the Head of SEO, you will grow our visibility in organic search engines through content, technical SEO, and backlinking. Successful candidates have strong technical experience and understand the tools and technologies required to test, track, and measure search rankings. 

Procore's marketing team is the driving force behind our global brand. They are responsible for creating demand, driving growth, and establishing Procore as the construction platform of choice through lasting relationships with customers, prospects, and partners. Procore marketing is the globally trusted voice to educate prospects and inspire clients, collaborators, and our ecosystem to champion meaningful change for the construction industry.

This position can be remote or based in any of our US offices. We're looking for someone to join our team immediately.

What You'll Do:

  • Drive the acquisition of traffic, customers, and conversions through organic search

  • Work cross-functionally on complex issues building relationships to drive executive alignment

  • Own and develop our SEO roadmap, including determining the objectives for and approach to delivery

  • Lead content development and web optimization projects

  • Design SEO best practices across marketing, product, sales, and support by developing guidelines and being a spokesperson to evangelize

  • Support and provide SEO guidance across demand-generation activities, including asset creation and campaign design

  • Create strategies to expand into new categories and keywords as our product portfolio grows

  • Expand our international rankings and create strategies to establish Procore in new markets

  • Work with internal and external resources to create content strategies and publish to drive relevant traffic and increase rankings

  • Research, diagnose, and resolve technical site issues. 

  • Advise on site architecture, tagging, and site speed improvements.

  • Create and execute a strategy to expand backlinking

What we're looking for:

  • 12+ years in SEO, including content, architecture, page performance, tagging

  • Strong understanding of website and content architecture and tech stacks

  • A domain expert with keyword research, strategy assessments, and competitive analyses

  • Extensive experience with web analytic and SEO tools (e.g., Google Analytics, Google Search Console, Screaming Frog, SEMRush, AHRefs, etc.)

  • Expert in technical SEO, including how crawl errors, redirection, duplication, and site speed, impact website performance

  • In-depth understanding of how search engines work, SEO optimization techniques, principles of sound SEO strategies, and all key and recent industry changes

  • Knowledgeable of the B2B lead generation strategies

Additional Information

If you'd like to stay in touch and be the first to hear about new roles at Procore, join our Talent Community.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. 

We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events.

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • SalesforceCRM

Location

Procore Austin is the second largest of our offices, occupying six floors in the Chase Tower at the center of downtown Austin.

What are Procore Technologies Perks + Benefits

Procore Technologies Benefits Overview

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we invest in our people through Learning & Development opportunities, Enrichment Programs, and providing the encouragement and resources to own your role.

Our offices are largely wall-and-door-free, and the company culture reinforces and celebrates creativity, autonomy, and ingenuity. We aim to create a work environment where our employees can say this is the best job they’ve ever had.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
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