Influencer Marketing Manager

| Austin
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce, named a 2021 "Best Place to Work'' in Austin, is looking for a creative, digital savvy marketer for a unique hybrid role that will own both Online Reputation Management, as well as Influencer Marketing efforts.  The ideal candidate is skilled and experienced in cultivating and managing online brand reputation, ideally with experience in B2B SaaS. An understanding of the ecommerce influencer community is a must,  as well as experience with  leading online reputation management platforms, such as TrustPilot and TrustRadius. 

The ideal candidate is passionate about creating and fostering brand narratives in the digital landscape and possesses hands-on experience managing outreach, interactions and expansion of influencer marketing and ORM programs. This marketer must have a proven track record of managing and growing online reputation, including reviews & ratings, and community presence on leading ORM sites and platforms. 

The candidate must be well versed with various out of the box digital influencer marketing tactics including, , developing relationships with industry experts, crafting brand narratives to amplify via influencer channels, as well as monitoring, cultivating ,improving ratings and brand presence on review sites to boost positive brand visibility. This role may require  working with an agency and reports into the Digital Director.  

The ideal candidate must have B2B marketing experience and is required to be up to date with industry trends and best practices. 

What You’ll Do

  • Create, manage and execute strategies for influencer marketing to grow the current influencer network of industry experts and influencers. Optimize day-to day campaigns including but not limited to communicating and maintaining relationship and track overall KPI performance
  • Research, identify, secure engagement with ecommerce influencers to improve brand awareness and increase brand recognition via integrated campaigns that are aligned to business objectives
  • Recruit and empower influencers, Partner with ecommerce industry experts to mention, share, promote or publish advertorial content to their follower-base on different platforms like YouTube, Instagram, Facebook or LinkedIn as well as leading publications 
  • Educate influencers on BigCommerce products, and keep them updated on important product releases, features, events and announcements.
  • Partner with internal thought leadership program stakeholders to execute an omni-strategy for building better brand reputation
  • Use data and analytics to analyze impact on a brand as well as monitor publications to optimize the effectiveness. Present the findings and recommendations to the stakeholders with the next step of action plan on regular cadence.
  • Stay up to date with new reputation management trends and define better optimization strategies and tactics to improve BigCommerce ratings on review sites
  • Collaborate with relevant internal teams at BigCommerce to investigate and handle any online brand issues including complaints and concerns to find resolution.
  • Monitor & manage BigCommerce’s online reputation and presence, review and address the reputation needs and identify the areas of improvement.
  • Build and maintain reliability and trust of the brand online and take appropriate actions during reputation crisis
  • Identify paid and organic ways to promote the brand along with creating/managing various profiles, creating stories related to the brand and promoting to build trustworthiness. 

Who You Are 

  • Experienced
    • Must have at least 3-5 years of experience managing and scaling influencer marketing programs
    • Must have at least 3-5 years of experience improving online reputation for B2B brands
  • Communicator - Excellent written/verbal communication and customer relationship skills are critical both working with people internally and externally.
  • Passionate - You are a passionate marketing professional and proactively seek to keep learning by keeping up with the latest technologies, trends, innovations and best-practices to drive creative and high performing marketing strategies and programs.
  • Detail Oriented - You have a sharp eye on details that makes all the difference.
  • Customer Focused - You have a passion for eCommerce software solutions, the web, web-based software products, our partners, service, and satisfaction.
  • Data Driven Decision Maker - You are an organized, data-driven and detail and goal oriented believer in building great systems and processes, have strong business acumen, prioritize effectively, consistently make good decisions, and creatively solve complex problems.
  • Driven - Extremely proactive and results-oriented, looking to make improvements and drive change in a fast-paced environment while being under tight deadlines..
  • Collaborative - You have demonstrated success working cross-functionally in matrixed organizations and have the ability to forge strong bonds and work collaboratively with key external and internal partners such across Marketing, Product, Engineering, and Sales.
  • Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members. 
Diversity, Equity & Inclusion at BigCommerce
 
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
 
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.
 
Current BigCommerce Employees: Please use the internal job board to apply for openings
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • jQueryFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily sync
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees parking in a garage on the property.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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