Influencer & Social Marketing Lead at Kendra Scott

| Austin
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About Kendra Scott:
We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. With this role is located in Austin, Texas we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.
Position Overview:
We have an exciting career opportunity to participate in driving our Kendra Scott marketing outreach on a national level! The Influencer & Social Marketing Lead is a member of the Marketing team and reports directly to the Social Media Manager, based in Austin, TX. The primary duty of this position is to drive national Influencer Marketing efforts and Brand Partnerships while and supporting Social team with influencer-focused communication to amplify content. The job mission will be to help develop strong relationships between partners and publishers with the Kendra Scott brand.
Responsibilities:
• Work with the Social Media Manager to develop strategies that drive quality web and store traffic, new customer acquisition and brand recognition at a corporate level
• Foster relationships with national and local Influencers, partners and philanthropic organizations; plan and execute memorable and impactful events that increase brand awareness and drive store traffic
• Identify trends and creative engagement opportunities within the Affiliate/Influencer marketing space to execute on a national level across our target audiences; Partner cross-functionally to share & amplify associated content on our Owned Corporate Marketing channels
• Support Kendra Scott Social Media channel with influencer integration
• Plan and partner with cross-functional teams in all markets to leverage Influencers to help drive in-store experiences and events; develop strategies to execute, report and amplify Influencer content across Home Office teams
• Support brand Influencer marketing event logistics
• Act as a liaison between publishers, brand partners and local event managers
• Plan, execute and report on Influencer and Partner marketing efforts
• Strong financial acumen and manages monthly and quarterly budgets to ensure ROI tracking is in place for efforts
Our Ideal Candidate Will Have:
• Bachelor’s degree or equivalent work experience, preferably in the Public Relations, Marketing or Communications
• 5+ years’ experience in a related field or job function
• A proven ability to execute with consistent delivery
• A strong ability to build relationships and keep others informed
• Excellent networker and brand ambassador; ability to represent the Kendra Scott brand at all times
• Ability to excel in a fast-paced environment
• Ability to effectively and efficiently multi-task and triage competing priorities
• Proficiency in MS Suite; intermediate to advance proficiency with Excel, including the ability to use formulas, functions and pivot tables
• Basic understanding of statistics and online advertising metrics
• Familiarity with Influencer/Affiliate Marketing networks and the Affiliate Marketing landscape
• A growth mindset: desire to learn, grow and embrace new ideas
• Ability to travel up to 30% of the time
• A shared appreciation for our 3 core values of Family, Fashion and Philanthropy
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • SCSSLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Salesforce Commerce CloudFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • TableuAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • ListrakEmail

Location

Our Home Office is located in the heart of Austin, with easy access to MoPac, downtown and North Austin neighborhoods.

An Insider's view of Kendra Scott

What’s the vibe like in the office?

Our Home Office vibe is exactly how it sounds- it feels like home. It's exciting because you never know what daily surprises are in store-Kendra could be walking around in a unicorn costume giving everyone hugs or our Fun Committee may be hosting a happy hour in the cafe to relieve the stress of a busy week. This place is truly one of a kind!

JJ

Store Technology Analyst

What projects are you most excited about?

Our goal at Kendra Scott is to keep the shopping experience personal. I am most excited about how we are working to achieve that goal digitally. From personalized content on our website to targeted email campaigns, our focus for 2018 is on making every customer’s experience with Kendra Scott relevant and personal.

Kirsten

eCommerce Merchandising & Email Marketing Manager

How has your career grown since starting at the company?

In 2.5 years, I’ve been fortunate to experience our brand in 3 different cities. After 2 years in Memphis & Nashville as a Community Relations & Events Manager, I moved to Austin to take on a new role of Talent Acquisition Specialist. I’m thankful for a company that is committed to internal growth and sees development potential in every employee.

Laura

Talent Acquisition Specialist

How do you empower your team to be more creative?

With a business that’s growing as rapidly as ours, technology is so important in bringing an amazing Kendra Scott experience to our customers. Our IT team acts as a direct pipeline that connects them to our brand. I constantly challenge my team to continue to innovate the way we bring Family, Fashion, and Philanthropy to our customers.

Kendra

Founder and CEO

What projects are you most excited about?

All of them! I just finished a new warehouse management system implementation and we have a roadmap full of system investments slated for 2018, all of which are critical to fuel our continued success! I love that I get exposure to ALL systems at Kendra Scott, including ERP, POS, WMS, & E-comm- experience I'd be hard pressed to gain anywhere else!

Gale

Program Director

What are Kendra Scott Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Daily stand up
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes, Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Game Room
Our game room includes Ping Pong, Shuffle Board.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and learns
Acme Co. hosts lunch and learn meetings weekly.
Promote from within
Continuing Education stipend
Paid industry certifications

Additional Perks + Benefits

At Kendra Scott we believe in treating our employees like family, and supporting those with families of their own. We proudly support work-life balance through our unique culture and perks. Our robust benefits package includes 100% paid parental leave and matched 401K, while our workspaces are personally designed by Kendra to inspire creativity and collaboration – a home away from home. With a complimentary nail bar, on-site gym, juice bar and kids’ game room, our workspaces put our Family pillar into action. Our work culture promotes healthy living, flexibility to raise a family, and inspiring relationships.

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