Manager, Demand Generation at BigCommerce

| Austin
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce, named a 2021 "Best Place to Work" in Austin, is looking for a Manager, Demand Generation with experience in B2B SaaS across mid-market and enterprise segments. We are seeking a hands-on, strategic marketing leader to own key initiatives from a strategy and execution perspective and lead our demand generation team. You have a consistent record of consistently exceeding your goals in driving net new MRR. 

The Manager, Demand Generation is a strategic role leading North America direct customer acquisition and is responsible for driving integrated campaigns. You will develop a team of junior demand marketers responsible for driving acquisition strategy, planning, execution and performance measurement, and you will own select special projects end-to-end. You’ll also have the ability to balance the big picture strategy and the small details.

What You’ll Do

  • Drive integration and collaboration on a full-funnel demand strategy expansive of content, digital, direct mail, social, further progression and other tactics that drive sales pipeline and win business
  • Run and mentor a team of demand marketers, focusing on developing talent and encouraging growth
  • Align team resources and establish priorities in line with business objectives
  • Partner with Revenue Operations to track, analyze and report out on campaign performance and insights
  • Own forecasted return and performance projections across demand generation activities with input from the demand generation managers
  • Lead team with budget tracking and develop funding proposals
  • Mobilize the team around planning, performance history and go-forward plans
  • Audit buyer journeys and identify areas for optimization, as well as new opportunities for business growth
  • Understand and articulate the merchant buying journey across campaigns and programs 
  • Develop and socialize demand gen plans, standards, systems and for campaign creation, execution, performance measurement, optimization and maintenance
  • Own select strategic projects end-to-end from a demand perspective; develop the strategic plan as well as implement to completion and report out on performance
  • Communicate to leadership on campaign strategy and performance
  • Form excellent cross-functional relationships across the company
  • Partner with Sales on alignment, enablement and optimization opportunities as it relates to go-to-market strategy, lead quality and pipeline acceleration
Who You Are
  • Validated 7 years of experience in marketing required; minimum of 2 years direct experience in demand marketing required; digital marketing experience preferred
  • 1 year of people management experience required
  • Previous employment in ecommerce and SaaS industries is a plus
  • Advanced understanding and experience with inbound and outbound marketing, lead generation programs, database marketing, lead championing, digital marketing channels, pipeline acceleration motions, and funnel metrics
  • Ability to analyze marketing data and derive insights and opportunities
  • Has experience building and implementing full-funnel acquisition campaigns, expansive of integrated tactics from awareness through purchase
  • Excels at developing both the strategy and leading the details; willing to get into the details with the team and also comfortable articulating the high level plan
  • Outstanding project management and organizational skills with the ability to develop and implement systems for the team
  • Excellent understanding of buyer journeys, acquisition strategy and how to progress leads through the funnel
  • Experienced collaborator with cross-functional BigCommerce teams
  • Growth marketing mentality with a willingness to innovate to meet business objectives
Diversity, Equity & Inclusion at BigCommerce
 
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
 
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.
 
Current BigCommerce Employees: Please use the internal job board to apply for openings
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • PhotoshopDesign
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    • AsanaManagement
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    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

BigCommerce Benefits Overview

We empower our employees to think big and do great work by offering a positive work environment and outstanding benefits.

For your health: We offer multiple national medical insurance plans including PPO and HDHP options. We also offer a PPO dental plan and vision insurance.

For your wealth: We offer a 401(k) retirement plan, a Health Savings Account (HSA), a Healthcare Flexible Spending Account (FSA), and a Dependent Care Flexible Spending Account (DCRA) as pre-tax benefits. We also offer company paid life insurance up to 3 times your annual salary, as well as company paid short-term & long-term disability insurance.

For your resilient self: We care about your wellbeing in addition to your health and wealth. To assist with that, we offer paid vacation leave (15 days PTO for hourly employees and open vacation for our salary employees). All employees receive paid sick leave, paid volunteer time, and a paid wellness day. We have multiple family benefits for caregivers including paid parental leave, newborn child sick leave, adoption assistance, and a flexible return to work policy. We also offer educational reimbursements, a free BigCommerce ecommerce store, and an Employee Assistance Program.

Last, but definitely not least, we like to enjoy ourselves at work. We have company-sponsored employee programs including Employee Resource Groups, culture clubs, even virtual events.

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily sync
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
BigCommerce offers equity to employees through a number of different occasions, including an annual equity performance review period.
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees parking in a garage on the property.
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs that help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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