Manager, Paid Search
As the world moves even more online due to the coronavirus pandemic, customers are connected and empowered like never before. Customers want an immediate, personalized and consistent experience, no matter which channel they choose to engage with a brand. Sprinklr helps brands meet the demands of today’s customers by providing them with the insights they need to make every interaction matter. Sprinklr is a Customer Experience Management (CXM) platform for modern enterprises with 2500+ employees helping the world’s most valuable enterprises make their customers happier. Learn more about our culture and how we make our employees happier through The Sprinklr Way.
Manager, Paid Search
Sprinklr is looking for a paid search leader to join a growing digital marketing team at a top-tier global software company. Focused on customer acquisition via paid search channels, this person will be responsible for developing and managing the full paid search program. Working cross-functionally with our content, web, and analytics teams, this person will own all paid search channels, strategy and reporting from end to end. This person will have strong interpersonal skills, thrive working in a fast-paced environment, and can balance critical thinking, creative ideation, with exceptional executional follow-through.
Job Responsibilities:
● Own a leads pipeline target that increases rapidly each quarter
● Lead full funnel paid search demand generation strategies for the Sprinklr suite of products
● Collaborate with paid social and programmatic teams to build cohesive cross-channel plans
● Perform keyword and audience research to support campaign strategy and growth
● Develop spend and performance forecasts
● Manage daily budgets against KPIs
● Work with the content and web teams to build out paid search landing pages for all stages of the customer journey
● Conduct in-depth analyses and deliver actionable insights that push the business forward
● Implement a test and learn process to improve efficiency and drive growth. Including, but not limited to ad copy, audiences, keywords, bid strategies, and landing pages
● Remain on the cutting edge of paid search strategies through research and networking
Minimum Requirements:
● +5 years of experience in Paid Search preferably in the enterprise software space
● Advanced knowledge of Google Ads or Search Ads 360, Microsoft Ads, and Google Analytics
● Expertise with audience research processes and tools such as Google keyword planner, SEMRush or AHREFs
● Advanced knowledge of web analytics software such as Google Analytics or Adobe Analytics
● Strong data analytics and Microsoft Excel skills
● Experience with international Paid Search a plus
● Bachelor’s Degree in business or marketing preferred; MBA a plus
Why you'll love Sprinklr: We’re committed to creating the kind of culture where you feel like you belong, are happier today than yesterday, and your contributions matter. At Sprinklr, our goal is to treat everyone like family and passionately, genuinely care. For full-time employees, we offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, employee stock options, gym and wellness discounts, Plum benefits, Lifemart discounts, and paid time off to invest in learning and career development.
We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.
We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.
We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with Audible for Business, LinkedIn Learning, and more.
EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgement-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.
Sprinklr is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know.