About Care.com 

Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for those we love. We're moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we apply data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you're all about using your talent for good, Care.com is the place for you.

The Search Engine Marketing (SEM) team handles biddable media, including SEM/PPC, display/GDN, YouTube, and remarketing. As a Senior Marketing Analyst, you will work closely with other managers, analysts, and external vendors (i.e., Google, Microsoft, etc.) to ensure growth and success.

What Your Days Will be Like:

• Conduct recurring weekly and monthly SEM optimization tasks (i.e., keyword expansion, ad testing, negative management, etc.)
• Provide consistent and effective support to the SEM channel lead on the day-to-day management of campaigns and new SEM opportunities
• Measure and evaluate the success of SEM campaigns to advise investment decisions
• Deliver analysis and insights that help teams optimize SEM programs
• Provide ongoing and ad hoc analytical support to SEM Program Managers
• Perform regular quality assurance/quality control checks on campaigns to ensure they are running as intended
• Writing highly engaging ad copy across multiple business verticals and initiatives

WYou'llu'll Be Working On: 

• Build, implement, track, analyze and optimize paid search campaigns in Google Ads and Bing Ads
• Setting up AB tests to continually improve performance for landing pages, ad copy, bid strategies, and more
• Working with our Analytics team to ensure a high level of data integrity in reporting
• Reporting and sharing performance results for collaborative team initiatives

You'llou’ll Need to Succeed:

• 2-3+ years of paid search campaign management with direct platform execution and activation experience
• Experience working in all of the following: Google Ads, Google Ads Editor, Bing Ads, GTM
• Experience working on direct response campaigns with a solid understanding of performance tracking towards CAC, LTV, and return on investment goals
• Proficiency in Excel (pivot tables & VLOOKUPs)
• Understands concepts of UTM tagging, link builders, etc.
• Data-driven with a high understanding of AB and incrementally testing
• Ability to communicate performance results and plans to multiple audiences
• Comfortable diving into data to find key performance insights
• Self-motivation, autonomy, and a keen eye for detail
• Up to date with the latest trends and standard methodologies in SEM and performance advertising
• Be inquisitive, willing to learn new things, and support cross-functional teams

For a list of our Perks + Benefits, click here!

**Care.com supports diverse families and communities and seeks employees who are just as diverse. As an equal opportunity employer, Care.com recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds. Care.com is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation, please reach out to [email protected].**

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Company Overview:

• Available in more than 20 countries, Care.com isworld'srld's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needtoday'sday's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have reliCare.com's.com's industry-leading products—from child and elder care to pet care and home care. Care.com is an IAC company (NASDAQ: IAC).