Marketing Director, Emerging Markets

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Realtor.com®, operated by Move, Inc., is a leading online real estate destination for home buyers, owners, and renters. We have the unique opportunity to make a positive impact by helping people with one of their biggest life decisions. We are well-positioned in the for-sale marketplace, and now we’re extending our relevancy to new audiences to further accelerate our growth.
The Integrated Marketing & Planning team is looking for a Director of Marketing, Emerging Markets to define and deliver integrated marketing solutions that support our new lines of business (LOBs) - renting, selling, lending and new homes. In this role, you will operate as the primary liaison between LOB teams, marketing and other cross functional partners owning the development of integrated marketing programs that deliver against business & marketing objectives. This role will be critical to ensuring there is a cohesive strategy across best-in-class campaigns that span all marketing channels.
What you will work on:

  • Integrated Marketing Strategy: Intake priorities from LOBs to develop and propose integrated marketing strategies and plans to support marketing needs. This includes authoring marketing briefs to address defined business goals, collaborating with cross-functional partners to gather necessary data & insights and inspiring marketing channel partners to deliver connected, differentiated work.
  • Connecting the Dots: Partner with marketing team leads, category managers, product marketing leads, and other cross-functional teams ensuring a cohesive link between the marketing strategy, campaign themes, channel plans, messaging/creative, final execution and campaign reporting.
  • Planning & Execution: Lead all calendar management, project planning, project management, communications, status meetings & reporting and creative briefing/delivery on key initiatives. As the single point of contact for LOB marketing, you will lead the charge to ensure that all marketing campaigns/programs are delivered as expected within established timeframes.
  • Cross-functional Collaboration: Work in lock step with key stakeholders across the business (marketing, product, category teams, analytics, research, etc.) from start to finish to ensure marketing programs are driving intended outcomes delivering on business OKRs.
  • Analysis & Reporting: Measure the impact of the work. Establish reporting tools to aggregate & communicate marketing OKRs and results per LOB. Determine cadence and audience to report results, findings and future opportunities.
  • Emerging Market Expertise: Become an expert on Realtor.com’s emerging LOBs, products, target customers and marketing opportunities. Understand competitive landscape, trends and opportunities for Realtor.com to differentiate.
    What you bring:
  • 7+ years diverse marketing experience for category leading brands driving business results through strong integration
  • A strong familiarity of all paid, earned and owned marketing channels across B2C and B2B audiences
  • Ability to lead by influence across cross functional teams and drive intended outcomes
  • Experience working with creative teams to translate marketing strategies into actionable creative briefs and evaluate/provide feedback on creative assets
  • Ability to meticulously prioritize & manage complex projects across multiple initiatives, channels, workstreams and deadlines
  • Deep understanding of the “art” and “science” of marketing to drive data-informed decisions with compelling creative and storytelling
  • A passion for real estate & marketing – modern day marketer
  • “Test & learn” mindset – can quickly & accurately analyze and optimize performance
  • Strategic & creative thinker
  • Excellent presentation skills
  • Experience leading meetings and brainstorms
  • Leader & doer – no job is too big or too small
  • Flexible & nimble - this is a new role so you’ll need to roll with the punches
  • Outstanding communication & collaboration skills in a fast-paced environment

About realtor.com

At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.

We’ve got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone.  


Let’s make a difference, together. For Real.


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Technology we use

  • Engineering
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • FlaskFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • GITDatabases
    • AWSDatabases
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration

Location

Cool downtown office nestled in the bars and restaurants of East 6th Street

An Insider's view of Realtor.com

How does your team reward individual success?

We reward success through recognition and appreciation. We often celebrate wins loudly and with fun events. It's one of the best parts of our culture!

Fluker

Consumer Experience Manager

What projects are you most excited about?

I'm most excited about how we're scaling our outreach to consumers which allows us to help more people every day. Not only that, but I love the pace we have in testing new consumer experiences!

Diane

Senior Product Manager

How has your career grown since starting at the company?

I’ve been with Realtor.com for exactly one year and I’ve grown a great deal. I’ve expanded my literacy from AWS to Python to React Native and been mentored all along the way.

Yufeng

Senior Software Engineer

How do your team's ideas influence the company's direction?

With 100 million unique users to Realtor.com a month, we play a leading role in the world's largest real estate network, sitting uniquely in this position of big data, while still being a mid-sized company that is able to democratize the information throughout the business. It’s an incredible position to be in.

Anne

Vice President, Product Management

What unique initiatives do you have that encourage innovation?

Our consumer success model is best in class, yet we continuously strive to build even better services and products for for the Realtor.com consumer.

James

Senior Training Manager

What are Realtor.com Perks + Benefits

Realtor.com Benefits Overview

At Realtor.com we fully embrace the value of having an inclusive culture where people can be their whole selves and do their best work. Having healthy and happy employees is extremely important, which is why we offer all of our employees more than just great basic health coverage. We strive for a culture where everyone feels fully "at home."

Culture
Volunteer in local community
We love our neighbors and think it important to give back to those in need. Our employees come together to volunteer and donate to local and national causes near and dear to their hearts.
Partners with nonprofits
From our volunteer work with Habitat for Humanity to our employee charitable gift matching per employee, our commitment to our communities is unwavering.
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Austin Tech Center employees have flexible start and end times.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Mandatory company-wide training on Inclusive leadership and inclusive culture.
Diversity manifesto
Diversity employee resource groups
Our Employee Resource Groups invite our employees as they bring their whole, authentic selves to work and engage with one another in taking action to build a more diverse and inclusive work space.
Hiring practices that promote diversity
Unbiased candidate sourcing, diverse candidate pools and removal of referral source data in support of unbiased candidate selection is our approach.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Employees can contribute up to $2750 annually to their FSA.
Disability insurance
Realtor.com offers both short term and long term disability programs upon your date of hire at no cost to you.
Dental insurance
Realtor.com® offers two dental plans through Aetna. The Aetna Dental PPO allows flexibility to see in and out-of-network providers, while the Aetna Dental DMO is a low-cost, in-network only plan.
Vision insurance
Vision coverage is available through the Aetna Vision Preferred plan. It offers coverage for a variety of services both in and out-of-network.
Health insurance
For the 2021 plan year, there is a choice of four medical plans offered through Aetna and Kaiser.
Life insurance
Realtor.com® provides life insurance coverage for both Basic Life and Accidental Death and Dismemberment for all eligible employees.
Pet insurance
Coverage is available for accidents, illnesses and preventive care.
Wellness programs
Employees can access unlimited, on-demand, and personalized streaming videos on the topics of exercise, mindfulness, nutrition, sleep, and financial well-being.
Mental health benefits
News Corp and realtor.com provide a variety of choices for serving and supporting your emotional wellbeing needs.
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
At realtor.com®, there are two retirement saving accounts available; the Traditional 401(k) and the Roth 401(k). You may choose to contribute to either plan to participate in the employer matching.
401(K) matching
The News Corp 401(k) Savings Plan provides a matching program of 100% of the first 1% and 50% of the next 5% to help you make the most of your money.
Performance bonus
Charitable contribution matching
Realtor.com offers charitable gift matching of up to $500 per employee annually.
Child Care & Parental Leave
Childcare benefits
A dependent care FSA reimburses you for eligible child and adult care expenses such as day care, before/after school care, nursery school, preschool, and summer day camp.
Generous parental leave
Paid Parental Leave to include bonding, adoption, & surrogacy (20 weeks for primary caregivers and 4 weeks for secondary caregivers)
Family medical leave
There may come a time when you need to begin a leave of absence to cover needs such as disability, caregiver leave, Family Member Leave Act (FMLA). MetLife will be your main point of contact.
Adoption Assistance
Company sponsored family events
Annual events including friends and family members are a company highlight.
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Fitness stipend
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
Realtor.com reimburses up to $5,000 annually, for graded courses/degree programs from accredited institutes. We also offer 50% reimbursement up to $2500 per year for job skill programs/certifications.
Lunch and learns
Promote from within
Mentorship program
Our HomeGrown Mentoring Program is available for all full time employees.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

Additional Perks + Benefits

When we show up to work each day, regardless of title or tenure, we all want to be heard, be valued, and know that our contributions matter.

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