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Marketing Manager - B2B

| Austin

Your challenge, should you choose to accept:

As Adia's B2B Marketing Manager for the US market, you will be responsible for the development and day-to-day management of inbound lead generation and account-based marketing campaigns, sales enablement, and performance tracking.

You’re a self-starter with expertise in B2B demand generation programs and completely at home working alongside a very driven sales team. You’re all about sales enablement and love seeing a lead move down the funnel. You only eat Bugles, that’s how interested you are in funnels.

You will work with a small team with domain expertise in SEO, online advertising, social media, PR, events, and content marketing. Your work will contribute to our overall company goal of helping people find work.

You will:

  • Own demand generation campaigns and every step of the lead management process, from lead capture to follow-up
  • Get to know Adia business users inside and out; deeply understanding their habits, preferences, and frustrations to develop effective lead generation campaigns
  • Work with the sales team to understand the quality of MQLs, encourage follow up with customers and prospects, and ensure funnel progress is being captured and recorded
    • Identify relevant target companies and contacts building a list of potential business users
    • Execute end-to-end demand generation marketing programs on schedule and within budget
    • Create acquisition-focused content such as case studies, blogs, infographics, video, whitepapers, and webinars; you know what our business users care about and you want them to have access to a repository of this content
    • Write compelling copy and effective calls-to-action to drive conversion across SEO, SEM, email, and social media
    • Do regular database health checks, ensuring that our data is clean and complete
    • Support sales development reps and field sales with marketing material as needed for outbound calling efforts and in-person pitches
  • Analyze, optimize, and report campaign performance to the marketing and sales leadership on a weekly basis along with return on investment
  • Constantly test and experiment with the goal of optimizing and accelerating the lead nurturing process

What you bring to the table:

  • A quick mind and busy hands
  • 3+ years of demand generation experience, preferably in a B2B software company
  • Hands-on experience with tools like Salesforce, Hubspot, Pardot, or Marketo
  • Understanding of KPIs in SEO, SEM, display advertising, e-mail marketing, and social media
  • Knowledge of Google Analytics, URL Builder, and Google Tag Manager
  • Adaptability; you are a fan of change and can adjust your settings (and your campaign’s) to stay successful
  • Ability to work independently with minimal supervision and multitask like a Swiss Army Knife
  • Excellent communication and writing skills

Our Culture:

Adia is a fast-growing, hard-working, curious (like Alice in Wonderland curious) organization that strives for improvement every day. We are open and honest, using our big brains to build a great product and not overgrown egos. We’re an early player in the HRtech space and that brings feelings of excitement and purpose to our work. If you’re looking for a place that will help you uncover your best working self and give you hands-on experience in way more than your job title alludes to, we may be the right team for you. We push ourselves and pull each other to be better than we were yesterday.

We have an incredible future ahead of us, and we’d love for you to be a part of our journey toward it.  

Still here? Apply now.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • AzureDatabases
    • Google AnalyticsAnalytics
    • FirebaseAnalytics
    • Google Play ConsoleAnalytics
    • ITunes ConnectAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Campaign MonitorEmail


We're right on the Congress Bridge. We have views of the water and trail. Want tacos? Walk to Taco Joint! Want to grab a beer? Walk to the Yeti Store!

An Insider's view of Adia

What’s the vibe like in the office?

The office vibe at Adia is exceptional! It’s a mixture of casual, fun conversation, big laughs, and even bigger innovative ideas with the best characters in the HRtech space. These great people create even greater experiences both professionally and at the much anticipated office Happy Hours!


Community Support

What's the biggest problem your team is solving?

We're eliminating friction points within the recruitment process and staffing industry as a whole. Part of that is using machine learning to bring together flexible workers and employers in a completely new way while providing the best user experience possible. Finding a job or workers on Adia should be as simple and effortless as ordering a cab.


Head of US

What makes someone successful on your team?

We place a tremendous amount of value on initiative, efficiency and innovation. As a technology startup, naturally the expectation is that people come to work to break new ground and find new ways of doing things. We look to each team member to bring their best thinking, innovative solutions and tools.


Enterprise Sales

How do your team's ideas influence the company's direction?

Being a global company, I rely heavily on my local teams to bring their market expertise to drive initiatives that are tailored to the cultures and trends in their respective countries. They are our boots on the ground so we empower them to bring their ideas forward, and then it becomes my job to feed that into our company's overall direction.



How does the company support your career growth?

Adia gave me the opportunity to shift from my comfort zone in Marketing to a whole new world by joining the Product team. I never would have known that I would grow and succeed in a different career path had management not seen something in me and given me a chance. I challenge myself and learn new skills daily, and I have Adia to thank for that.



What are Adia Perks + Benefits

Adia Benefits Overview

Adia's parent company is the Adecco Group - so this gives all our team members the incredible benefit of being a part of an organization that is the world leader in staffing. This means that you get all the amazing benefits offered by the Adecco group, including healthcare, 401K matching and much more!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Depending on role.
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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