Marketing Manager - B:B

| Austin
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Your challenge, should you choose to accept:

As Adia's Demand Generation Manager for the US market, you will be responsible for the development and day-to-day management of inbound lead generation and account-based marketing campaigns, sales enablement and performance tracking.

 

You’re a self-starter with expertise in B2B demand generation programs and completely at home working alongside a very driven sales team. You're unafraid of trying new things, have a passion for marketing that converts and a desire to constantly improve funnel conversion rates.

You will be based in Austin and build Adia's demand generation capabilities from scratch and scale up marketing performance to support the company's growth targets.

 

You will:

  • Own the demand generation budget and every step of the lead management process, from lead capture to follow-up
  • Get to know Adia users (employers) inside and out; deeply understand their habits, preferences and pain points to develop effective lead generation campaigns
  • Work collaboratively with the sales team to understand the quality of MQLs and ensure they follow up with customers and prospects
  • Set up the marketing automation infrastructure and processes such that it can support a rapidly scaling business
  • Be hands-on:
    • Identify relevant target companies and contacts to build prospect lists
    • Plan, coordinate, and execute multiple end-to-end demand generation marketing programs on schedule, within budget and with excellent attention to detail
    • Manage the creation of acquisition-focused content such as case studies, blogs, infographics, video, whitepapers, webinars and more
    • Do regular database health checks, data cleansing and augmentation
    • Write compelling copy and effective calls-to-action to drive conversion across SEO, SEM, email and social media
    • Ensure leads are uploaded to the CRM in a timely fashion, assigned to sales reps and monitor the conversion progress
    • Support sales development reps and field sales with marketing material as needed for outbound calling efforts and sales customer visits
  • Manage list segmentation and scoring in order to deliver targeted, timely and relevant messaging that engages and converts
  • Analyse, optimize and report campaign performance to the marketing and sales leadership on a weekly basis along with return on investment
  • Constantly test and experiment with the goal of optimising the lead nurturing process, progressing opportunities and accelerating the close

 

What you bring to the table:

  • A quick mind and busy hands
  • 4+ years demand generation experience, preferably in a B2B software company
  • Hands-on experience with tools like Salesforce, Hubspot, Pardot or Marketo
  • Understanding of KPIs in SEO, SEM, display advertising, e-mail marketing and social media
  • Knowledge of Google Analytics, URL Builder as well as Google Tag Manager
  • Ability to take on new and changing business goals to evolve advertising campaigns fluidly
  • Ability to work independently with minimal supervision and coordinate the completion of multiple tasks simultaneously
  • Excellent communication and writing skills

 

Culture:

  • fast growth, vibrant culture with a high degree of autonomy
  • huge variety of challenges to sink your teeth into
  • awesome team (we may be biased…)
  • non-stop action

 

We have an incredible future ahead of us, but it relies on people putting a lot in to get a lot out. We expect people to throw themselves into anything and everything which is asked of them.

 

Think you've got what it takes? Apply now.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • AzureDatabases
    • Google AnalyticsAnalytics
    • FirebaseAnalytics
    • Google Play ConsoleAnalytics
    • ITunes ConnectAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Campaign MonitorEmail

Location

118 East Alpine Road, Austin, TX 78704
118 East Alpine Road, Austin, TX 78704

Insider's spotlight

How would you describe the company’s work-life balance?

I know some startups can really struggel with this one, but the Adia team understands that while we are passionate about our work, we are humans with goals and needs that exist both inside and outside the workplace. We respect each other and there are clear boundaries and a balance!

Laura

US Marketing Manager

How do you collaborate with other teams in the company?

We are open and flexible to whatever means of collaboration will best serve to fit the teams needs. Often times we use video conferencing, especially since we often collaborate with our European team members. We like to align on goals, tasks and progress using the project management tool, Asana.

Kelly

Sales Project Manager

What makes someone successful on your team?

We place a tremendous amount of value on initiative, efficiency and innovation. Being that we are so new, there isn't an expectation to follow in line with how things have been done before. So we look to each new team member to bring their best thinking, innovative solutions and tools.

Dan

Project Manager

Being a global company, I rely heavily on my country managers to help influence how certain initiatives should be shaped according to cultures and trends in their respective countries. We are currently all collaborating on a brand redesign project and we welcome ideas and feedback from the entire marketing team, regardless of tenure or title.

Maebellyne

Chief Marketing Officer

What are Adia Perks + Benefits

Adia Benefits Overview

Adia's parent company is the Adecco Group - so this gives all our team members the incredible benefit of being a part of an organization that is the world leader in staffing. This means that you get all the amazing benefits offered by the Adecco group, including healthcare, 401K matching and much more!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Depending on role.
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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