Marketing Manager, Sales Programs
About Us:
LogicMonitor is the leading SaaS-based performance monitoring platform for enterprise IT.
We are a company of fun-loving, hard-working achievers. We love going to work and think you should too. We hold our company culture near and dear — we are customer-obsessed, work as one team, and strive to be better every day. These are our core values. So it's no surprise that we work hard and genuinely have fun working with each other to achieve great things together.
Our Austin team works in two offices in downtown Austin. Both enjoy panoramic city views and an open floor plan with breakout rooms that encourage collaboration and innovation. When you join LogicMonitor, you will be working alongside some of the brightest minds in one of the fastest growing global software firms. We are looking for you to bring your expertise, drive, and passion. This is your chance to join us on our journey as we expand our global presence and achieve record-breaking success.
What You'll Do:
LogicMonitor is looking for a Marketing Manager who will work as part of the Demand Generation team, specifically focused on Sales Programs. You will join a fun, fast-paced environment and work with cross-functional teams to ensure that monitoring solutions we bring to market are successful in a wide variety of customer engagements and deliver on the company's vision and strategy.
The Marketing Manager, Sales Programs will be a Marketing expert with the ability to clearly articulate the differentiators of the LogicMonitor SaaS-based infrastructure performance monitoring platform. This role will work closely with the Sales and Business Development teams to make sure they have the content, collateral and playbooks to grow pipeline and close business.
Here's a closer look at this key role:
- Partner with Business Development and Sales teams to understand and prioritize their needs for assets, messaging and content
- Create and deliver compelling Sales enablement materials aligned to LogicMonitor integrated campaigns for the field, Business Development Representatives (BDRs) and partner channels including call scripts, competitor battlecards, objection handling playbooks, customer-related stories (how we win), whitepapers, datasheets, and door openers
- Develop segment specific messaging and content relevant to our key buyers / personas
- Create outbound sequences aligned to internal and Vista best practices for the BDR team, which include different messages based on industry, persona, and partner relationship. Understand existing BDR scripts and rewrite based on matching the right content to the right vehicle in sequence
- Be the leader in the Marketing and Sales organizations who keeps prospect / new logo outreach clean and consistent; collect and analyze data of what is working and what is not to provide content scale to the BDR team
- Conduct market and competitive analysis; Understand competitive landscape - both current competition as well as what’s on the horizon.
- Work with Sales, Product, and Marketing teams to update our sales presentations
- Support product launch messaging activities to BDR and Sales teams
- Stay up to date with prospect positioning best practices across the Sales and Business Development teams
What You'll Need:
- Bachelor's Degree preferred; MBA a plus
- 3+ years of experience in sales enablement, field / campaign marketing, or similar roles
- Preferred B2B software experience
- Demonstrated success in working with Sales teams to develop playbooks and support collateral
- Proven ability to build relationships with sales, operations, and product marketing
- Experience with marketing and sales automation systems (for ex. Marketo, Salesforce, Outreach)
- Proven ability to excel in a dynamic, fast-paced environment