Marketing Manager at Homeward

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This is a remote position and we're accepting applications from anywhere in the U.S. We also have an optional office in Austin you can use if you live here or come visit. 

About Homeward

Buying a home should be an exciting milestone. But all too often, it’s stressful, especially in a competitive market or when you’re buying and selling at the same time. So we’re redesigning the homebuying experience. We’re a fast-paced real estate startup that empowers agents to help homebuyers buy with cash. We buy homes on behalf of our partners’ clients with our cash, then the client buys the home back from us.

Founder and CEO Tim Heyl, a 10-year industry veteran and owner of one of the fastest-growing agent teams in the country, started Homeward in 2018. In fact, he bought our first customer’s home with his own life savings. Today we offer two services — Buy with cash and Buy before you sell — in Texas, Colorado, and Georgia.

We’ve raised more than $160MM in equity capital from top-tier venture investors, including Norwest, Blackstone Alternative Asset Management, Adams Street, Javelin, and LiveOak. Our leadership team includes experts from the real estate, mortgage, and technology industries.

About the opportunity

You will be a key member of our small and growing marketing team. This role is the perfect blend of strategy and passion. We bring a thoughtful approach to modern marketing efforts helping a home buyer take an exceptionally stressful moment into a beautiful harmony. You will drive the way we interact with our customers and partners.

This role is not eligible to be performed from Colorado. This position is not eligible for visa sponsorship.

Responsibilities will include:

  • Create and implement marketing strategies that drive Homeward adoption and conversion with real estate agents. 
  • Use data and a growth mindset to constantly test and improve.
  • Prioritize campaigns that show data-driven results. 
  • Own our Homeward Certified Agent audience and create a plan that drives higher agent conversion (use of Homeward) based on data-driven decisions.
  • Deeply understand the unique real estate agent mindset. Learn what they need and how we can uniquely partner with them to grow their business.
  • Collaborate with your marketing teammates to create campaigns that engage our current agent partners while driving new adoption. You’re constantly analyzing the entire funnel, from awareness to ongoing conversion.
  • Work cross functionally with Growth, Product, Design, and Engineering.
  • Be able to roll up your sleeves and execute. This role is part strategy, part planning, and part getting the underlying work done. You’ll need to write some copy, set up emails in HubSpot, and create landing pages in Webflow.

About you:

  • An insatiable growth mindset. A history of high impact marketing work, and examples to share. 
  • You ask every question to understand where opportunity exists. 
  • You’re data driven - always looking for ways to drive more revenue and adoption. Everything rolls up to an OKR.
  • Curiosity, with a bias towards action. Cross-channel marketing experience. You’re excited to flex your current skills and learn new ones. 
  • 5+ years of marketing experience. Experience creating marketing campaigns in a start-up, high growth, setting especially .
  • Ability to prioritize based on impact, and to manage multiple projects at once. 
  • Very collaborative and capable of working cross-functionally, especially with data analysts and product teams. 
  • You’re customer-facing. You know how to listen, ask the right questions, and support an external partner.

Our Values

THE GOLDEN RULE
Whether we’re dealing with colleagues or customers, we follow The Golden Rule, treating others the way we want to be treated. It’s a simple rule, but it’s also significant: we don’t prioritize money or growth over people, and we practice empathy at every opportunity.

CALM FOCUS
We work in tech and build solutions for real estate. Both are fast-paced and stressful industries. So it’s important that we focus on the larger objective rather than rushing from one task to the next. If something is out of scope, we say “No.” If something feels rushed, we pump the brakes. This calm focus helps us create solutions our customers love.

ONE TEAM, ONE DREAM
Big problems require big solutions. We look at our customers’ experience holistically, and recognize that solving them requires collaboration across teams. This approach extends to cooperation among our three affiliate companies — Homeward, Homeward Mortgage, and Homeward Title — and results in a better homebuying experience.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • AWS (Amazon Web Services)Languages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Google AnalyticsAnalytics
    • ModeAnalytics
    • Google DriveManagement
    • JIRAManagement
    • DocuSignCRM
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • HubspotEmail
    • MarketoLead Gen

Location

916 S Capital of TX Hwy, Austin, TX 78746

An Insider's view of Homeward

What's something quirky about your company?

Our culture blends tech with mortgage and title, two traditional industries. So you might hear a product team member say, “Tell me more about title insurance.” And someone from title will say, “Remind me what an MVP is.” It’s humbling to marry expertise from both of those worlds and it reminds us that we all have a lot to learn from each other.

Caroline

Lifecycle Marketing

How do you empower your team to be more creative?

Our goal as a leadership team is to help our teams understand shared goals, then support them in defining sub-goals, how to measure success, & the best practices to drive projects forward. By aligning on outcomes & successful project execution, teams can quickly experiment & learn, allowing them to explore novel solutions to deliver better results.

Colin

VP, Product

What's the biggest problem your team is solving?

We have common goals & success metrics that we point to at the company level, but there’s no single common denominator for success at the individual level. We believe there are many paths to get to the “right” solution, and so we encourage employees to leverage their unique strengths and take reasoned, and calculated risks.

Shaun

Senior Director, Product Management

What are Homeward Perks + Benefits

Culture
Volunteer in local community
Homeward's Care Team focuses on supporting team members, volunteering, and donating to non-profits
Friends outside of work
Eat lunch together
Intracompany committees
The Care Team
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Hiring Practices that Promote Diversity
Homeward's recruiter is certified as an Inclusive Talent Acquisition Provider and will be promoting Homeward at various female and minority-focused groups around Austin.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Up to 2% 401K matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
You’ll get 14 weeks of paid leave as a primary parent and seven weeks as a secondary parent.
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
We offer employees Free on-site parking.
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
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