We are Liquibase

Liquibase is the leader in the database release automation segment of the more broadly defined DevOps market. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. Downloaded more than 45 million times, our software enables DevOps teams around the globe to accelerate the software delivery process by automating database updates. As companies of all sizes continue to adopt an agile methodology and DevOps practices, there is a growing realization that the database needs to be considered as part of this innovation process. 

At Liquibase, we value individual freedom and embrace remote work. We hire internationally, based on merit, to create a diverse team of top-performing people no matter where they live. As a global team, we still highly value collaboration and expect everyone to work similar hours (at least 4 hours overlap with the team in US Central Time).

Who we’re looking for: 

We are looking for an experienced Marketing Operations Manager to join our growing team. The ideal candidate will be a highly collaborative analytical thinker who develops creative solutions to operational challenges. We’re looking for an independent, motivated individual who is excited to roll up their sleeves and get things done.

What you'll do: 

• Be the expert in systems and processes that support our marketing and sales functions, especially HubSpot
• Build marketing and sales processes that drive informed decisions through reliable metrics
• Roll out marketing campaigns; test and analyze workflows and lead generation; establish and report on key performance indicators (KPIs) and identify tactics for improvement
• Leverage your marketing automation expertise and demand generation strategies to generate qualified leads and drive ARR through the building, execution, and management of multi-channel programs
• Identify and implement best practices in marketing and sales operations
• Manage and optimize programs in Hubspot to capture leads and move them through the sales and marketing funnel
• Ensure privacy compliance guidelines and policies globally such as GDPR
• Own and execute automated Hubspot campaigns, workflows, and triggers
• Segment and analyze prospect database to target campaigns
• Build and update global programs to ensure that Hubspot is running effectively; this includes lead management processes, data normalization and other operational projects as needed
• Maintenance of Hubspot marketing data and dashboards
• Measurement and maintenance of lead scoring and routing
• Ensure data capture and quality for use in other processes
• Brainstorm, experiment, develop, and optimize successful email marketing strategies based on key metrics
• Creation of required landing pages, email templates, workflows, and lists for regular marketing campaigns/activity
• Liaising with customer success to define and execute customer email communications in coordination with marketing communications
• Accountable for tracking and reporting on results from demand generation campaigns

Your background and skill set:

• 5+ years experience with B2B marketing operations and automation
• 3+ years of experience using HubSpot for marketing automation and Sales CRM
• Proficient operational knowledge of email marketing and marketing automation technology
• Technically-minded, passionate about process improvement and automation
• Knowledge of and experienced implementing best practices in marketing operations and automation
• Knowledge of best practices for email and landing page development
• Commitment to staying up-to-date on digital marketing and marketing automation

Nice to have:

• Experience with HTML/CSS
• Experience with JIRA or similar project management tools
• Experience with LinkedIn, Twitter, and Facebook ad campaign management
• Experience managing campaigns aimed at developers and technical teams
• Experience managing marketing and sales operations for SaaS products

Perks of life at Liquibase: 

At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy. These are not just fashion labels here, but sincere convictions, and you’ll see that reflected in the way we operate daily. We’re caffeinated, collaborative & confident experts, eager to solve the most challenging database CI/CD problems for our customers.

• A fully remote workforce - we will never ask you to go into an office
• Home office allowance
• Meaningful equity
• Comprehensive health, vision and dental benefits
• Flexible time off
• 401K
• No punks, no jerks culture
• Growth opportunities and ability to move up within the company

Want to help the software world move faster? You’ve found the right place.