Marketing Operations Manager (Remote) at Liquibase

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We are Liquibase

Liquibase is the leader in the database release automation segment of the more broadly defined DevOps market. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. Downloaded more than 45 million times, our software enables DevOps teams around the globe to accelerate the software delivery process by automating database updates. As companies of all sizes continue to adopt an agile methodology and DevOps practices, there is a growing realization that the database needs to be considered as part of this innovation process. 

At Liquibase, we value individual freedom and embrace remote work. We hire internationally, based on merit, to create a diverse team of top-performing people no matter where they live. As a global team, we still highly value collaboration and expect everyone to work similar hours (at least 4 hours overlap with the team in US Central Time).

Who we’re looking for: 

We are looking for an experienced Marketing Operations Manager to join our growing team. The ideal candidate will be a highly collaborative analytical thinker who develops creative solutions to operational challenges. We’re looking for an independent, motivated individual who is excited to roll up their sleeves and get things done.

What you'll do: 

  • Be the expert in systems and processes that support our marketing and sales functions, especially HubSpot
  • Build marketing and sales processes that drive informed decisions through reliable metrics
  • Roll out marketing campaigns; test and analyze workflows and lead generation; establish and report on key performance indicators (KPIs) and identify tactics for improvement
  • Leverage your marketing automation expertise and demand generation strategies to generate qualified leads and drive ARR through the building, execution, and management of multi-channel programs
  • Identify and implement best practices in marketing and sales operations
  • Manage and optimize programs in Hubspot to capture leads and move them through the sales and marketing funnel
  • Ensure privacy compliance guidelines and policies globally such as GDPR
  • Own and execute automated Hubspot campaigns, workflows, and triggers
  • Segment and analyze prospect database to target campaigns
  • Build and update global programs to ensure that Hubspot is running effectively; this includes lead management processes, data normalization and other operational projects as needed
  • Maintenance of Hubspot marketing data and dashboards
  • Measurement and maintenance of lead scoring and routing
  • Ensure data capture and quality for use in other processes
  • Brainstorm, experiment, develop, and optimize successful email marketing strategies based on key metrics
  • Creation of required landing pages, email templates, workflows, and lists for regular marketing campaigns/activity
  • Liaising with customer success to define and execute customer email communications in coordination with marketing communications
  • Accountable for tracking and reporting on results from demand generation campaigns

Your background and skill set:

  • 5+ years experience with B2B marketing operations and automation
  • 3+ years of experience using HubSpot for marketing automation and Sales CRM
  • Proficient operational knowledge of email marketing and marketing automation technology
  • Technically-minded, passionate about process improvement and automation
  • Knowledge of and experienced implementing best practices in marketing operations and automation
  • Knowledge of best practices for email and landing page development
  • Commitment to staying up-to-date on digital marketing and marketing automation

Nice to have:

  • Experience with HTML/CSS
  • Experience with JIRA or similar project management tools
  • Experience with LinkedIn, Twitter, and Facebook ad campaign management
  • Experience managing campaigns aimed at developers and technical teams
  • Experience managing marketing and sales operations for SaaS products

Perks of life at Liquibase: 

At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy. These are not just fashion labels here, but sincere convictions, and you’ll see that reflected in the way we operate daily. We’re caffeinated, collaborative & confident experts, eager to solve the most challenging database CI/CD problems for our customers.

  • A fully remote workforce - we will never ask you to go into an office
  • Home office allowance
  • Meaningful equity
  • Comprehensive health, vision and dental benefits
  • Flexible time off
  • 401K
  • No punks, no jerks culture
  • Growth opportunities and ability to move up within the company

Want to help the software world move faster? You’ve found the right place.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • TypescriptLanguages
    • ESNext JavascriptLanguages
    • SCSSLanguages
    • jQueryLibraries
    • ReactLibraries
    • SockJSLibraries
    • Hibernate & JPALibraries
    • AngularJSFrameworks
    • SpringFrameworks
    • Material DesignFrameworks
    • DB2Databases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM


Headquartered in Austin, Texas, but currently embracing the fully remote life!

An Insider's view of Liquibase

What projects are you most excited about?

The launch of our newest product, Liquibase Pro, is very exciting. We have millions of fans of our existing opensource technology, so the ability to engage and convert them to Liquibase Pro customers has the entire company jazzed.


Director of Inside Sales

What makes someone successful on your team?

Successful members of our Engineering team laugh under pressure. Laughter and fearlessness are essential to survive. The engineers that thrive, though, are those with the confidence to question, the willingness to compromise and the strength to stand fast if that is what is best for end users.


Principal QA Engineer

How do you empower your team to be more creative?

I try to lead by example and be supportive. When they hit bumps or challenges along the way, I encourage my team to come up with their own solutions and help guide them to the most successful outcome. Ultimately all of my engineers are uber smart and individually resourceful — so I want them to see that AND let their voices be heard.


Director of Quality Engineering

What makes someone successful on your team?

I have always felt that the people at Liquibase are friendly and easy-going. However, never underestimate our mentality of “get it done and do it right.” We encourage transparency, compassion and bright ideas in a fast-paced, yet warm environment. We aren’t the types to simply lounge on bean bag chairs and drink cold brew all day.


Community and Culture Manager

What are Liquibase Perks + Benefits

Liquibase Benefits Overview

A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
Our entrepreneurial culture provides every employee the opportunity to make a meaningful impact.
You get to work on new technologies and learn from experienced professionals.
You gain insight into how some of the world’s largest brands manage software teams and releases.
Growth opportunities and ability to move up within the company.
Everyone is a shareholder in the company.
Flexibility of remote work.
Generous benefits.
Flexible Time Off and Paid Holidays.
No punks, No jerks.

Volunteer in local community
Partners with Nonprofits
Liquibase has partnered with the SAFE Alliance. Check it out!
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
We celebrate the flexibility and efficiency that a remote working environment provides us as Liquibase employees.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Happy Hours
Happy hours are hosted once per month.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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