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Marketing Operations Manager

| Austin

About CrowdStrike

CrowdStrike started with a mission to revolutionize the entire approach companies take to security. CrowdStrike has disrupted the multi-billion dollar endpoint security market with innovative technology, services delivery, and intelligence gathering.  Our groundbreaking technology ensures that organizations can not only defend themselves but also do so in an efficient and future-proof manner.  As one of Forbes Most Promising Companies, our business doubled in the past year both with regards to revenue and headcount, serving more than 16 percent of the Fortune 1000 companies and 20 percent of the Fortune 500 companies.

Today, the company continues to drive major innovations around AI/machine learning, behavioral-based prevention and detection, etc. to stay ahead of adversaries.   We stand so strongly behind our breach protection capabilities that we established an EPP Complete warranty of up to $1 million if a breach occurs within a customer’s protected environment.   

We have received a number of exciting awards including:

  • June 2018: Forrester Research, one of the leading industry analyst firms, named CrowdStrike a “leader” in The Forrester Wave for Endpoint Security Suite.
  • June 2018:  Closed over $200 million, led by General Atlantic, Accel and IVP, with participation from March Capital and CapitalG (Google), achieving a valuation of more than $3 billion.
  • April 2018:  CrowdStrike Wins SC Award for Best Security Company Second Year in a Row.
  • January 2018: Awarded #1 in the Visionaries quadrant of the 2018 Gartner Magic Quadrant for Endpoint Protection Platforms.
  • October 2017: 100 Best Medium Workplaces for 2017 by Fortune magazine.

About the Role

CrowdStrike is seeking a Marketing Operations Manager responsible for building and managing campaigns and templates within Marketo, optimize and management the marketing technology stack, and work with Sales and Marketing to optimize the Lead-to-Sale process. You will work closely with the Sales, Marketing, IT and Finance teams to evolve business processes, technology, database management and analytics to support the company growth plan. Our ideal candidate is detailed oriented, passionate about leveraging technology to scale, an expert in driving solid operations programs, and has the business acumen to translate data-driven decisions into actionable enhancements to fuel sales growth.

About the Job

  • Optimize our global marketing automation strategy by applying best practices to our Marketo instance. To include the lead-to-sales funnel automation processes, policies, scoring methodology, workflows, service- level agreements with Sales, marketing programs and workflows. Define and execute improvements to enhance productivity, conversion rates, programs/campaign ROI, and sales growth.
  • Create and optimize campaigns and programs templates for landing pages, emails, web forms
  • Work cross functionally to manage and optimize the Marketing technology stack and integration with Sales
  • Work with the global marketing teams and other business groups within CrowdStrike to implement best practices for all email communications creating a cohesive customer experience.
  • Become CrowdStrike’s marketing funnel expert and improve targeting by continuously improving the database quality using tactics such as data enrichment, list segmentation,
  • Collaborate with regional marketing, sales teams and SDRs to refine the lead-to-sale process, automate lead processing tasks and measure lead delivery effectiveness.
  • Contribute in the development, management and analysis of Marketing KPI’s, standardized operational reports and dashboards to provide visibility into the business, lead-to-sales conversion rates, campaign ROI and trends.
  • Identify trends, best practices and technologies to drive lead acquisition, improve conversions, optimize email marketing and support the growth of the business.
  • Develop and deliver training on Lead Optimization strategy, processes and policies. Includes training tools, quick reference guides, policies and procedures.

What You’ll Need

  • Relevant BA/BS degree or equivalent work experience.
  • 4+ years experience in marketing operations, with experience in marketing technical SaaS B2B products

 Required

  • Extensive experience with Marketo and Salesforce and has a deep understanding of how to
  • optimize the infrastructure, workflows, and reporting.
  • Marketo certification, HTML, CSS, JavaScript provide distinct advantages.
  • Experience with ON24, Google Analytics, and/or DOMO is a plus
  • Expert understanding of the lead-to-sales funnel and demand generation.
  • Experience working with data and analytics including: identifying and correcting data quality issues, working with developers and architects to define data needs, performing detailed analysis in Excel or similar tools.
  • Knowledge of industry email marketing, CAN-SPAM, GDPR, and best practices.
  • Excellent communicator, highly organized and has ability to communicate to technical and non-technical
  • audience
  • Highly driven, innovative, problem solver and team player ready to excel in a fast paced, data driven
  • marketing team.

Benefits of Working at CrowdStrike:

  • Market leader in compensation + stock options
  • Competitive vacation policy
  • Comprehensive health benefits + 401k plan (US only)
  • Paid paternity and maternity leave, including adoption
  • Flexible work hours and remote friendly environment
  • Wellness programs
  • Stocked fridges, coffee, soda, and lots of treats
  • Peer recognition
  • Inclusive culture focused on people, customers and innovation
  • Regular team activities, including happy hours, community service events 

 CrowdStrike believes that diversity and inclusion among our organization is essential to our success as a global company, and we seek to attract, retain and empower the industries best and brightest from a diverse talent pool. 

CrowdStrike is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. 

Read Full Job Description

Technology we use

  • Sales & Marketing
    • SalesforceCRM

Location

Fantastic downtown location walking distance to awesome restaurants and happy hour spots.

An Insider's view of CrowdStrike

What's something quirky about your company?

Our mascot is a falcon so the SDR team puts falcon in front of activities - for example when we do team stretches when everyone needs to get up from their chair and take a break we call it Falcon Stretch

Jessica

SDR Manager

How does the company support your career growth?

CrowdStrike does an awesome job at promoting from within. I started as an SDR a little of a year ago and am now an SDR Manager! When departments are looking for new hires the SDR org is the first place they look for internal promotions.

Jessica

SDR Manager

What are CrowdStrike Perks + Benefits

CrowdStrike Benefits Overview

We offer flex schedules, a comprehensive benefits package, health and wellness programs, fully stocked company pantry, company and team events, and commuter benefits. We also offer our people the chance to work on passion projects and innovation during our annual “Think Week” as well as peer recognition and reward programs like Team Bravo award for cross-functional collaboration and Hero award for those who embody our core values and live our culture.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
RSU's are available as part of employee compensation.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
CrowdStrike provides 12 weeks of parental leave for the primary caregiver and 8 weeks leave for the secondary care giver.
Flexible Work Schedule
Return-to-work program post parental leave
Company sponsored family events
We sponsor company-wide bring your child to work days as well as company events where family is encouraged to attend.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits.
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted At team's discretion.
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
Mentorship program
Time allotted for learning
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