Responsibilities 

Sales Support 

• Interpret operations and sales data and provide dashboards and summary information to the leadership team 

Process Improvement 

• Oversee Salesforce or other systems data integrity  
• Work with sales leaders to identity and expand Total Available Market (TAM) by specific trades and geos. 
• Work with sales leaders to expand account penetration strategies through specific campaign strategies and contact points. 

• Design and implement process improvements through our technology systems 
• Monitor and use Salesforce to create utilization across sales teams 
• Act as a liaison between Sales, Sales Operations and other departments to facilitate an open dialogue around business needs and expectations 

Analysis and Reporting

• Analyze requests for proposals, company financials, reports news to and coordinate account-based research with sales teams.  
• Collect, analyze and report on pipeline data  
• Build persona profiles through research to support our sales team to find opportunities within our industry.  
• Provide ad hoc reporting as needed  
• Create and deliver presentations to sales leadership 

Experience and Knowledge 

• Minimum of 1 years’ experience on a B2B-focused marketing team 
• 2 years’ experience managing a CRM system (Salesforce.com is strongly preferred) 
• Exceptional writing skills with proven ability to generate research about specific accounts and topics  
• Power user of a CRM  

• Ability to think strategically, creatively, and opportunistically. 
• Ability to multi-task and prioritize issues. 
• Ability to manage multiple projects and collaborate with a variety of stakeholders. 
• Ability to be highly creative, while leveraging data to make decisions 
• A quick learner with a passion to become an expert in the markets served 

Objectives:  

What you’ll do: 

• Build out customer profiles for specific accounts- educating and building our account profiles for specific targeting to our sales team.  
• Supporting our marketing operations with analysis around our database and the performance of our database.  
• Support marketing team members with insight based on research as well as specific accounts to target through digital marketing methods (such as PPC, email and print marketing campaigns)