Paid Social Specialist
Are you an experienced performance marketer with a proven track record of smashing targets?
Do you want to work in an environment where innovation thrives?
Do you have a creative flair or a passion for analytical insights?
MVF are looking for experienced Paid Social professionals to join our award-winning performance marketing team. We are one of the biggest customer acquisition businesses in Europe and now we need ambitious marketers to help us build a brand new marketing function in Austin. The Paid Social team has a close relationship with Meta, often being the first to test new features and sharing knowledge with some of the world's largest organisations. You’ll be part of a team of ambitious individuals, innovation champions and growth gurus. Here at MVF we strive to build a diverse and inclusive work environment so we encourage people from all backgrounds to apply.
What you can expect:
- Pure Performance Marketing - No clients telling you what you can & can't do! We own our own brands, so you can have complete control over all your MVF-branded campaigns!
- Work across Meta’s suite of advertising platforms Facebook, Instagram & Messenger, working closely with Meta account managers to test new channel BETAs & innovations
- A great work-life balance! We offer a generous holiday package of 24 days/year as well as a host of other benefits (read on to find out more!)
- Help to build and grow a new marketing team from the ground up as only the second Paid Social Specialist in MVF’s Austin Office
- Working closely with the MVF’s sales team in order to gather detailed information on client products and lead performance
- Data is at the heart of what we do - we have access to expert data teams and platforms to help us make the right decisions.
- We have some of the most creative minds in Digital Marketing. You’ll share and debate trends, ideas and performance with high-performing teams
- MVF is ambitious and we hire ambitious people. You’ll get guidance and support on how you can continuously take your career to the next level.
About you/Requirements for the role
- Considerable hands-on performance marketing experience (direct response/lead generation/e-commerce) on at least one Paid Social Marketing channel
- Are an expert in Facebook Ads Manager
- Have strong analytical and numerical skills - comfortable working with large data sets
- Have experience designing and/or conceptualizing high-performing creative and writing winning ad copy
- Display strong communication skills and the ability to manage stakeholders of different seniorities
- Have experience developing logical campaign testing structures with clear hypotheses
- Can show evidence of processes you have designed and implemented successfully
- Are passionate about Digital Marketing and Paid Social channels
Your responsibilities will include:
- Campaign planning & strategy - end-to-end management of campaigns across different brands
- Being a key stakeholder for delivering our US growth plan, owning a specific subset of campaigns and collaborating with stakeholders from other marketing channels
- Analyzing marketing performance data and building insightful BI dashboards to inform marketing strategy and testing pipeline.
- Generate and test high-performing creative (independently & with our in-house creative team), copy and funnel innovation
- Product & market research - become an expert in the products and categories for your campaigns
- Applying local marketing knowledge and strategies to your portfolio of accounts and influencing the approach of the UK-based team.
- Help to form new processes and ways of working for the team as we grow the US marketing team alongside our UK business
- Thought leadership - as a specialist you’ll be at the forefront of new innovations and knowledge-building within the team
- Execute on value-driving projects - you’ll have the opportunity to implement & lead on projects that drive value for MVF and our stakeholders
- Expert collaboration - build relationships with MVF’s expert marketers across multiple channels
Benefits of working at MVF include:
- Competitive holiday benefits (24 days a year paid holiday, plus 7 national holidays)
- Matched 401k contributions
- Trips to exotic destinations when we beat our yearly targets. We went to Ibiza pre-COVID!
- The potential for paid trips to visit our colleagues in MVF’s London office!
- Medical coverage including Dental and Vision (with the ability to upgrade) – we want you feeling your best at work!
- Hybrid working (2 days per week remote) and flexible working hours – it’s not a competition between who leaves the latest, just keep smashing your targets
- $1,500 training budget for any outside related courses
- Free breakfast and healthy snacks throughout the day, coffee, tea and fruit infused water
- Weekly team lunches
- Paid central Austin parking
- Regular social events – we love working and spending time together, so we like to take time to bond and have fun!
- Be Well: A program to support the wellbeing of all MVFers and their families