Marketing Program Manager - Partnerships
Marketing Program Manager - Partnerships
Marketing
We are looking for a strategic problem solver and high-energy marketer to help contribute to our hardworking growth within our partner ecosystem. As the Marketing Program Manager - Partnerships, you will run the execution of the coordinated marketing plans for our strategic partnerships, from inputting into strategy, to coordinating with our content, digital, and demand generation teams all the way to running the tactics. You will be accountable for brand awareness and pipeline generation through our partner channels, ensuring we provide quality leads to the sales team and generate growth for our partners. You’ll bring a spirit of data-driven accountability to the role, constantly looking for ways to improve the client experience through testing and piloting new initiatives. This role is extremely collaborative with our channel, web, events, associations, partnerships, operations, and creative teams.
Your day-to-day:
- Increase brand awareness within our partners’ user base and generate leads through ongoing and quarterly partner marketing activity to achieve company targets
- Collaborate with partners and partner account managers to help grow AffiniPay’s user base, in the relevant brands
- Collaborate with internal brand managers and sales to fully understand customer segmentation and lifecycle attribution metrics to craft marketing campaigns and messaging through partner channels
- Manage all relevant partner campaigns in collaboration with your manager, partner account managers, sales representatives, and various marketing channel and brand/product owners, from beginning to end ensuring they meet sales & partner objectives across our various routes to market
- Test and pilot new tactics to continually improve efficiency
- Possess strong communication (verbal and written) skills to present high-quality presentations both internally and externally including hosting customer in-person and virtual events
- Work with internal & partner sales teams to identify and deliver sales enablement
- Interpret campaign results to organizations, and optimize results to replicate successes across partner programs
- Field partner requests and identifying new opportunities for partner collaboration and growth
- Support partner portfolio expansion and enable the partner program to scale. You will report to the Director of Partner Marketing on the Marketing team.
What we are looking for:
- Bachelor’s degree in Marketing or related field
- Minimum of 3 years of demonstrated ability in integrated marketing
- Strong project management skills with experience using project management tools such as Wrike
- Strong writing and editing skills, able to conceptualize and execute on collaborative content marketing projects
- Proven track record of collaborating effectively across teams and connecting with the executive team
- Ability to lead cross-functional teams, especially shared services that don’t have direct reporting structure
About AffiniPay
At AffiniPay, we’re continuously taking on exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our aim to become leaders in FinTech has fostered our fast-paced, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to build, work together, and go above and beyond to be industry leaders. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
Affini-Perks! We've got you covered...
Competitive compensation structure
Performance and loyalty-based bonuses
100% paid medical, dental, and vision benefit plans
Open Paid Time Off (PTO) plan
401K with automatic 5% company contribution
100% Company-paid short- and long-term disability and life insurance
Paid maternity/paternity leave
Flexible work environments: Home, Office, Hybrid
Charity matching contributions
Mental health counseling and nutrition education
Fun offsite quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to be a vital team member of one of Austin's fastest-growing
companies!
AffiniPay is proud to be an Equal Opportunity Employer.