Product Marketing Coordinator at AffiniPay

| Austin
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Product Marketing Coordinator
Marketing
 

As the Product Marketing Coordinator at AffiniPay, you will be heavily involved in driving customer engagement and product adoption through tailored marketing campaigns and product launches.

This is an exciting role on a growing team where you have the opportunity to implement and measure marketing programs at a company recently voted on as one of the best places to work in Austin! We are passionate about providing payment solutions that professionals love, and this role will be integral to providing the content and tips that our clients need to drive their success.

We’re looking for someone who can assist with customer communications (email and in-app), customer segmentation, and finding key insights in the data to increase product usage and customer satisfaction. We are looking for a collaborator to work across Marketing, Sales, Product, and Customer Success.

 

 

Responsibilities and Tasks

  • Program Design and Execution
  • Develop and implement email and in-app communication campaigns targeted at our engaging our existing customer base, focused on activating customers and increasing feature usage
  • Own, deliver and iterate on recurring customer emails that focus on developing brand loyalists
  • Develop automatic messaging campaigns based on customer behavior
  • Cross-functional Collaboration
  • Work closely with Product Managers to understand the product roadmap and customer needs
  • Collaborate with Content and Design teams to develop compelling marketing programs
  • Work closely with Client Success to streamline the onboarding process and strong NPS ratings
  • Measurement - Along with Data team, define, track and report on marketing program KPIs and A/B tests to determine the impact on improving customer engagement and feature adoption

Background and Qualifications

  • Bachelor’s degree in Marketing or related field
  • 1-3 years of experience building customer engagement and email marketing programs
  • Excellent written and verbal communication skills
  • Experience with using email campaign software (e.g., Intercom, Sendgrid, Braze)
  • Strong analytical skills with experience in spreadsheets, data analysis and data visualization tools (e.g., Domo, Tableau)
  • Ability to collaborate and build strong cross functional relationships with a variety of stakeholders (e.g., Product Managers, Creative Services, Operations)

 

 

About AffiniPay

At AffiniPay, we’re continuously taking on exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our aim to become leaders in FinTech has fostered our fast-paced, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to build, work together, and go above and beyond to be industry leaders. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!

Affini-Perks! We've got you covered...

100% paid medical, dental, and vision benefit plans

Open PTO plan

401K with automatic 5% company contribution

100% Company-paid short- and long-term disability and life insurance

Paid maternity/paternity leave

Fun offsite quarterly meetings

AffiniPay Swag Package

Company lunches and fully stocked kitchen

All the benefits of a startup culture without the downsides

The chance to be a vital team member of one of Austin's fastest-growing companies!

AffiniPay is proud to be an Equal Opportunity Employer.


 
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • KubernetesFrameworks
    • AWSFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

We're located in the beautiful hill country of Austin, Texas, just off of Highway 360. We're surrounded by plenty of shops and restaurants, too!

An Insider's view of AffiniPay

What’s the vibe like in the office?

The AffiniPay office is amazing! We have gorgeous views, fantastic resources, and a group of smart, fun people to collaborate with. I love coming in because I always feel energized and inspired!

Abby

Director of Event Experience

How do you collaborate with other teams in the company?

I write the documentation for developers who integrate with our Payment Gateway, and I work with a cross-functional team that includes Business Development, Product, and DevSupport. We guide partners and their developers as they create and maintain their integrations, and we work together internally to make the process quicker and easier.

Heather

Technical Program Manager

What makes someone successful on your team?

As part of the Product Management Team, we sit on the intersection of Technology, UX, the Business and the Customer. All of us spend a significant of time with our customers and the market. However, given that we are market leaders, we get to lead and influence our entire industry which requires bold yet analytical product decision making.

Vinay

VP of Product

How do your team's ideas influence the company's direction?

Dev teams are encouraged to come up with creative ideas both to technically solve existing problems as well as identify business problems which the company may or may not currently comprehend. 

Greg

EVP Engineering

What projects are you most excited about?

The project I am most excited about at this time is helping build our integrated payment platform. It presents a ton of interesting problems to solve including how to ensure our customers get paid at scale!

Ryan

Senior Software Engineer

What are AffiniPay Perks + Benefits

AffiniPay Benefits Overview

Employee happiness and well-being are key to our success, which is why we’ll reward your hard work and strive to earn your loyalty with fantastic perks and incentives.

Culture
Volunteer in local community
AffiniPay's AffiniCares team organizes local volunteer activities such as Clean Up Lady Bird Lake, Partnerships for Children's Wish Program, and Build a Bike.
Partners with Nonprofits
AffiniPay partners with non profits such as Partnerships for Children.
Friends outside of work
Eat lunch together
Intracompany committees
Our staff has the opportunity to get involved with things such as event planning, volunteer and health committees.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
We have a group that meets periodically called the Diversity Round Table where we cover topics related to and around diversity issues in our world.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AffiniPay contributes an automatic 5% to our staff's 401(K).
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Paid industry certifications
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