Product Marketing Manager

| Austin
RigUp is changing the way the world thinks about, finds & manages their contract labor. We’re looking for a product marketer who is part strategist, part creator, and part storyteller. 
This role will be working to bring some of our most strategic projects to life. This person will be working cross functionally with product, sales, operations & marketing to define customer stories & go-to-market strategy for some of our key initiatives. This person will be an expert in understanding complex products and translating that into the easy to consume stories for our customers. 
The ideal candidate has worked to develop in depth understanding of customer journeys as well as segmentation. They’ve developed listening programs to help inform product roadmaps & sales strategy. They know how to define positioning, how to test it and how to ensure it evolves to meet the needs of a changing business.
The right candidate should feel comfortable collaborating with teams across the business to define, plan, execute, and measure go-to-market efforts. You’ll work with a self-directed and tenacious team to drive the growth of RigUp’s business. On top of your product marketing chops, you’re also super organized and have a positive, get-it-done attitude. 

What you’ll be doing:

  • Positioning, Messaging & Segmentation - Define our story for key products & initiatives and how that story should vary by customer type
  • Product Go-To-Market Ownership - Own the GTM Plans and communication for key product initiatives including all new feature launches for new & existing customers
  •  Customer Insights - Building a robust understanding of our customer base. Creating advisory boards and other insights programs that can help the rest of the organization understand our customers and the perception of our offerings in the market
  •  Cross Functional Collaboration - Build trust with internal teams through a consistent track record of delivery & communication
  • Sales Enablement & Training - Supporting sales enablement efforts through clear messaging & collateral that helps the sales team close more revenue
  • Customer journey mapping - Understanding how our customers flow through their experience with RigUp, what the drivers of retention and attrition are, defining strategic plans for reducing customer churn.

What you should have:

  • 3-5 years of product marketing expertise
  • Deep understanding of product marketing best practices and ability to track product marketing impact over time
  • Hands-on experience both directly executing and commissioning external research (qualitative, quantitative, ethnographic), running analyses, and formulating well-reasoned recommendations
  • Experience in market analysis
  • Strong writing & content development skills
  • Hands-on experience conceptualizing, planning, and executing bold and effective omni-channel go-to-market strategies
  • Courageous, discerning, curious and agile - believes there are always better ways to get things done 
  • Scrappy when needed and calm in the face of chaos/unexpected curveballs 
  • Bachelor’s degree required.

Perks:

  • Flexible PTO policy
  • 401k Program with 4% match
  • Fully paid employee health insurance for employee
  • Open office space in the heart of downtown Austin

RigUp is a technology company that's building a platform to better support the energy workforce. Through the industry’s largest marketplace, we’re improving the lives of contractors and helping service providers and operators find the people who will get the job done. Headquartered in Austin, TX, and backed by a16z, Founder’s Fund, Quantum Energy Partners, and Silicon Valley Bank, we’ve raised $423.8 Million in funding to support our mission to change the way work is done in the energy field.
Our goal is to make RigUp an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks

Location

RigUp is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails along the water!

An Insider's view of RigUp

How does your team reward individual success?

We are rewarded with a promise. At the end of a season of ambiguity and strife, apart from any monetary or material items, we will always be able to say there was joy, encouragement, and meaning.

Quan

Customer Support Specialist

What's the biggest problem your team is solving?

One of the coolest things we’ve been working on has been parsing resumes to gather information about employment history and references so that our consultants don’t have to spend a ton of time filling out confusing forms. We hope to get quicker, more accurate data while making the platform easier to access and more useful for our consultants.

Zayne

Engineering Manager

How has your career grown since starting at the company?

RigUp has fostered my career growth by coupling my strengths and interests with the company’s needs. I’ve gotten the opportunity to fill a variety of different roles that I’ve gained an invaluable amount of experience from and that will increase my marketability down the road.

Leyna

Business Process Analyst

What is your vision for the company?

At RigUp, we're building the largest job marketplace in the energy industry by making it easier for contractors to find work and for companies to staff up by hiring ready, qualified workers. As CEO, I want to grow an organization that creates value in the world and ensures RigUp is an environment where our employees feel empowered to make decisions

Xuan

CEO

What’s the vibe like in the office?

The energy at the RigUp office is contagious. We work on interesting problems and are truly making a difference in people's lives. Work is simply better when you love what you do!

Brittany

Talent Lead

What are RigUp Perks + Benefits

RigUp Benefits Overview

Competitive salary
Full health, dental, and vision coverage
Unlimited vacation
401(k) with 4% match
$2,000 annual vacation stipend starting on your 3rd anniversary
Regular off-site activities such as happy hours, team building events, intramural sports leagues, etc.
Catered breakfast, daily lunch stipend, and a fully stocked kitchen
75% tuition reimbursement on continuing education
Office in the heart of downtown Austin
Flexibility to work from home
Onsite gym

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
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