Product Marketing Manager at Procore Technologies

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Job Description

As a Product Marketing Manager for Procore, you will champion our solutions, be an evangelist of positioning and messaging in the market, and enable other Procore departments to do so as well. In this role, you’ll help lead messaging and positioning for one of our key buyer segments or product categories. You’ll also create marketing strategies and launch plans that continue to establish Procore as the best and most widely used construction project management platform in the industry.

You should have experience in product marketing or general B2B marketing, polished presentation skills, and can develop strategies around how to bring solutions to market.

You have a true curiosity around personas, their challenges, behaviors, as well as data trends that draw conclusions and insights from those trends. This position requires a blend of skills needed to develop and tell clear stories, identify innovative ways to deliver content, rally people behind your vision, and motivate cross-departmental collaboration in an effort to successfully launch a campaign.

This role can be based out of any of our US offices or remotely within the US. We’re looking for candidates to join us immediately!

What you'll do:

  • Drive launch strategies and the marketing efforts to support and drive go-to-market delivery and engagement

  • Ensure internal cross-departmental groups are aligned and have the necessary information to successfully execute 

  • Identify opportunities for growth with new industry verticals in partnership with product and corporate strategy, and build business plans that clearly define new market opportunities 

  • Become a market expert on Procore’s current and future buyers, how they buy, and their buying criteria

  • Become an expert in positioning Procore's solutions against the competition

  • Train and enable the Sales and Customer Success organizations to understand our target personas while providing them with the necessary resources to properly position and sell Procore

  • Create and nurture customer and thought leader relationships to develop references, drive case studies, identify champions

  • Identify market trends/challenges and inspire content meant to drive engagement around these discoveries (compelling webcasts, written articles, infographics, and social messaging)

  • Produce and present compelling presentations at various events including sales meetings, roadshows, and industry trade shows.

What we're looking for:

  • 5+ years of experience in B2B SaaS product marketing at high-growth companies with multiple products and buyer personas

  • Bachelor’s degree or equivalent work experience. [MBA or equivalent business experience].

  • Knowledge of or experience in the construction industry is highly desirable but not required

  • Strong written and presentation skills

  • Ability to take ownership of your role to execute goals, take the initiative to find opportunities, and develop plans that inspire others

  • Experience developing results-driven strategies

  • Desire to create stories from data and behavioral trends

  • Creative thinker with a high degree of initiative and self-motivation

  • You have the ability to disagree while encouraging openness and collaboration along the way

  • Some travel required

  • Ability to take ownership of challenging initiatives and lead executive-level conversations to align company strategy

Additional Information

All your information will be kept confidential according to EEO guidelines. If you'd like to stay in touch and be the first to hear about new roles at Procore, join our Talent Community.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. 

We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events.

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • SalesforceCRM


Procore Austin is the second largest of our offices, occupying six floors in the Chase Tower at the center of downtown Austin.

What are Procore Technologies Perks + Benefits

Procore Technologies Benefits Overview

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we invest in our people through Learning & Development opportunities, Enrichment Programs, and providing the encouragement and resources to own your role.

Our offices are largely wall-and-door-free, and the company culture reinforces and celebrates creativity, autonomy, and ingenuity. We aim to create a work environment where our employees can say this is the best job they’ve ever had.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks

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