Product Marketing Specialist

| Hybrid
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About Membersy

 

Membersy builds payment tools and subscription infrastructure for the evolving dental services industry. We're helping small startups and the world’s biggest Dental Service Organizations (DSOs) democratize access to quality dental care through subscription-based dentistry.

 

Our mission is to reorient the dental industry’s existing payment methodologies by empowering forward-thinking DSOs with the platform they need to engage their communities with innovative payment solutions and competitive, transparent pricing options. And we’d like your help.

 

With our recently announced $66 million Series B investment from Spectrum Equity, the time is now to join team Membersy!

 

About the Position


The Product Marketing Specialist will be a part of an agile marketing team at Membersy and will be responsible for the team’s strategy around member-facing communication, customer retention efforts, and product-specific marketing campaigns and messaging.

As a Product Marketing Specialist at Membersy, you will:

  • Create and execute on a marketing plan to retain, increase, and engage current customer base
  • Responsible for email, text, and print marketing efforts that drive member/customer retention (B2C)
  • Act as a liaison between marketing and product teams, identifying opportunities for product-driven marketing campaigns
  • Work with the product team to communicate with current customers on the latest product releases and feature enhancements of the product offering
  • Ability to identify target audiences and effectively communicate value through product positioning and strong copywriting.
  • Drive and monitor A/B and multivariate experiments to optimize key performance metrics; Analyze findings, present recommendations and scale as necessary
  • Effectively take technical information and drill it down into digestible information for customers.
  • Work with Partner Success and Sales Teams to generate collateral that assists with customer retention, training, and onboarding.
  • Maintain competitor intel collateral on an ongoing basis and identify marketing messages that position us for success over our competition
  • Work with Art Director to ensure that all messaging adheres to Membersy’s brand and style guidelines

What we are looking for in a highly qualified candidate:

  • Bachelor’s Degree in Marketing, Communications, Journalism or related field
  • 1-3 years experience with product marketing functions including customer-facing communication, content marketing, email marketing, and brand positioning
  • Skilled at writing and copy editing, including writing in different voices and styles, for a variety of personas
  • Experience with Iterable and Hubspot is a plus
  • Experience with design tools, such as Canva, is a plus
  • Must reside in the great Austin metro area
  • Must be legally authorized to work permanently in the US without employer sponsorship

Perks & Benefits

  • Competitive compensation package with growth opportunities
  • Employer-sponsored medical, vision, dental, and disability benefits
  • 401(k) with employer matching and discretionary profit sharing
  • Flexible PTO, paid parental leave and company holidays
  • Commuter benefits for transit and parking
  • A beautiful office with a fully stocked kitchen and company sponsored lunches
  • Awesome company events: sports games, happy hours, volunteer initiatives and much more

Membersy is a proud equal opportunity employer. We are open to all backgrounds and never discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Location

Austin is a lively city with lots of dining, entertainment and outdoor activities. Neighboring Zilker Park, our office is on the outskirts of Downtown, walking distance from many shops and restaurants, with stunning views of the surrounding Hill Country.

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