Senior Brand Manager at Workrise

| Austin | Remote
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Workrise is on a mission to make it easier for skilled tradespeople to find work, and for companies to find in-demand workers. We’ve committed to placing 100,000 workers in jobs by the end of 2023, and 1 million by the end of 2030. We’re headquartered in Austin, Texas and are building the latest tech to support our workers in wind, solar, construction, oil and gas, and defense industries. We’re growing fast, and we’d love to hear how your brand expertise can help our marketing team and the company achieve our mission.

WHY BRAND AT WORKRISE? This is an exciting opportunity to drive high-impact brand programs — from breakthrough advertising campaigns to experiential activations — to create meaningful connections with our customers and raise awareness of the Workrise brand in a rapidly growing marketplace.

The Senior Brand Marketing Manager will be an integral member of the Workrise Marketing Team. You’ll be joining a group of exceptional marketing professionals — based in Austin and nationwide — who bring together a diverse set of experience from start-ups to marquee brands such as Facebook, Amazon and Indeed. We drive all components of marketing for the company — brand, client and worker acquisition, lifecycle marketing, product marketing, public relations, and communications.

WHO WE’RE LOOKING FOR: The Senior Brand Marketing Manager we seek will be responsible for driving measurable awareness campaigns and ensuring our brand is fully integrated across the customer journey. Our ideal candidate for this role will be someone who can flex between strategy and program management and loves building relationships while connecting the dots across teams. We need an organized team player, excellent communicator and adept project manager to lead the brand campaigns and programs that help our company achieve its goals.

 Essential Responsibilities:

  • Identifying opportunities to integrate brand pillars into our customer journey across teams and departments.
  • Driving awareness campaign briefs, guide creative development, media buying, and production.
  • Managing relationships with creative and media agencies to produce breakthrough awareness campaigns.
  • Executing unique and unexpected brand activations, partnerships, and sponsorships to reinforce our brand pillars.
  • Stewarding brand health measurement and reporting to inform company strategy.
  • Supporting measurement and optimization of ROI on brand spend; balancing short-term sales goals with longer-term awareness and perceptions targets.
  • Advocating for a customer-centered brand experience along the entire customer journey.

Key Requirements:

  • Bachelors in Marketing or similar; 7+ years of relevant experience preferred.
  • Experience translating brand health insights into actionable campaigns, programs, and strategies. 
  • Ability to translate marketing strategy to actionable and measurable marketing tactics.
  • Experience with B2B and/or B2C brand planning and execution, across a variety of communication tactics.
  • Experience in the development and execution of experiential activations, partnerships, and sponsorship programs.
  • Ability to optimize campaign performance through analytics, testing, and experimentation. 
  • Demonstrated ability to develop simple and compelling briefs that inspire creative teams to develop effective breakthrough campaigns.
  • Understanding of the media landscape and roles each channel plays in effectively engaging an audience.
  • Proven success leading complex projects and collaborating with multiple stakeholders.
  • Creative thinker and problem solver: you thrive on a juicy challenge.
  • Exceptional communications and people skills: you’re an articulate collaborator.
  • Hands-on player: your sleeves are rolled up and you’re ready to go.
  • Data-driven and analytical: data is your friend and you know how to use it.
  • Low ego: you always put the team before yourself.
 More Than a Job:

At Workrise you can feel good about your work and furthering our mission to serve those who do the hard work. We recognize that making an impact matters to you and we believe in providing an environment that fosters that ambition. We welcome you to develop relationships with co-workers by displaying our company values: 

  • Own the Mission
  • Learn and Grow
  • Solutions Over Ego
  • Raise the Bar 

In appreciation for your contributions, we support you with:

  • Health insurance options (including medical, dental, vision)
  • Flexible paid time off
  • Competitive 401k matching 

As a world-class employer, Workrise is committed to providing an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

Who we are:

In 2014, we set out to create a better way to get work done in the Oil & Gas industry. The goal — to build the most reliable and cost-effective workforce solution, using technology to make it easier to manage and deploy workers at scale. Over time, we’ve grown to serve construction, wind, solar, and defense. 

We’re a Series E startup, backed by industry-leading investors Founders Fund, Bedrock Capital, Andreesen Horowitz, Baillie Gifford. To date, we’ve placed over 26,000 skilled tradespeople with over 500 businesses and are poised to grow exponentially over the coming months and years.

We’d love to share more through the interview process!


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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks

Location

Workrise is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails.

An Insider's view of Workrise

What’s the vibe like in the office?

High Energy. Everyone is fully on-board with the common goal of “putting people to work”. Here at Workrise not only are we striving to become advocates for their betterment but become that platform that will galvanize the worker to build and power our society. We have a ton of work to do, but we also have a true sense of ownership.

Gus

Data Engineering Manager

How do you collaborate with other teams in the company?

At Workrise, we foster collaborative culture through open communication and open-mindedness. We collaborate with other teams by understanding each other's needs and the common goals we are trying to achieve together.

Ravanpreet

Engineering Manager

How does the company support your career growth?

When I first joined Workrise I had a bucket list of skills I wanted to build at my new career opportuny. In just three months, Workrise gave me the strength and support to blow that list out of the water! I am so exced to continue learning, growing, and getting hard work done!

Alyssa

Product Designer

What is your vision for the company?

Workrise is on a mission to empower the people who get hard work done — with an ambitious vision of putting 1 million skilled tradespeople to work by 2030. We're building a better way to work, by giving workers access to more opportunities and helping companies find the right people for the right job.

Xuan

CEO

What are some things you learned at the company?

Collaboration! It has been critical to work alongside my colleagues and partners here in order to be successful. I have learned how to collaborate and partner with amazing folks from every part of the business, which has been amazing for my own personal exposure and development.

Ron

Technical Recruiter

What are Workrise Perks + Benefits

Workrise Benefits Overview

At Workrise you can feel good about your work and furthering our mission to serve those who do the hard work. We recognize that making an impact matters to you and we believe in providing an environment that fosters that ambition. We welcome you to develop relationships with coworkers by displaying our company values: Own the Mission, Learn and Grow, Solutions Over Ego, and Raise the Bar. In appreciation for your contributions, we support you with various health insurance plan options (including medical, dental, vision), flexible paid time off, and competitive 401k matching.

Workrise is committed to providing an environment where any and all people feel welcome, belonging, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation and expression, educational background, age, religion, ethnicities, veteran status, and citizenship. We’d love to learn what you can add to our team!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
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