RV Healthline is seeking a Senior Lifecycle Marketing Manager to lead the development and execution of multi-channel initiatives across Web and App experiences that drive acquisition, engagement and retention for Healthline audiences and support them across their health journeys. In this role you will be responsible for all aspects of Lifecycle Marketing for key audiences, including setting the strategic vision, executing acquisition programs, and establishing engagement and retention tactics to better meet users where they are to earn their attention and loyalty.  You will partner with User Research, Product, Engineering, Design and Brand Marketing to unlock customer insights and develop the technical components needed to realize your vision. You will bring a creative entrepreneurial spirit, strong analytical skillset and excellent execution to support Healthline’s mission to create a stronger, healthier world. If you have a desire to take on a high level of accountability and take your career to the next level, as well as experience developing, driving, and measuring lifecycle campaigns, we'd love to have you join our team.

What You’ll Do:

• Create user journey-based acquisition, engagement and retention strategies which build lasting relationships with our user base and support their needs
• Lead newsletter email programs end-to-end including coordination, inventory management & execution of programs
• Create email, SMS, push and in-app communication strategies that drive engagement and retention through template development, campaign deployment and performance analytics
• Devise and test new offerings and features to meet user needs; proactively measure and communicate your results
• Build proactive data driven insights to help influence testing and optimization decisions for new and existing revenue programs
• Lead in all aspects of the program including analytics, reporting, new opportunity identification, and strategic development
• Develop a deep understanding of the Healthline audience segments and their needs using qualitative and quantitative data 
• Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve multichannel performance that uncover and unlock campaign growth levers
• Work closely with product, design, and editorial to build a lifecycle member engagement experience that delivers meaningful value to our members
• Partner with the acquisition team to run A/B and multivariate tests (from creative to landing page experiences) to improve LTV metrics
• Assist in all aspects of the program including analytics, reporting, new opportunity identification, and strategic development
• Manage the creative process with designers and illustrators for all marketing campaigns
• Measure, track, and provide detailed reporting on the impact of lifecycle marketing efforts
• Take initiative in supporting new channels as the company further diversifies its marketing mix

What We’re Looking For:

• 5+ years direct experience managing digital marketing campaigns at scale across multiple channels including email, in-app, push, SMS, etc.
• 3+ years of hands-on experience working within a customer engagement platform, preferably Sailthru or Iterable
• Strong analytical skills and comfort working with data and reporting in a metrics-driven environment
• Ability to define quarterly roadmap with aggressive milestones (including quantified KPI targets), and to execute on that strategy efficiently
• Experience with SQL and Tableau
• Experience with A/B testing, experiment design, marketing analysis (connected to attribution a plus)
• Experience with Excel required
• Strong cross-functional skills and experience working with product, engineering, creative, and analytics teams
• Self-starter with an entrepreneurial mentality
• Strong conversion-oriented copywriting skills

Who We Are:

Over the last twenty years, Red Ventures has built a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures has 3,000 employees in 10 cities across the US, as well as in the UK and Brazil. Red Ventures owns and operates several large digital brands including Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com. 
For more information, visit https://redventures.com and follow @RedVentures on social platforms. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].