Senior Manager, Channel Marketing
About the Role
The Senior Manager of Channel Marketing will be an integral part of Udemy's Channel Marketing team which includes the following owned channels; On-site, Mobile & Web Push, In-App Messaging, and Email. This role has five distinct functions: You will lead the team managing day to day operations and overall production of the following owned marketing channels; Onsite, Mobile Push, and In-App Messaging, including flawless campaign and experimentation production for business critical strategies within Promotions, Personalization, and Subscriptions while monitoring deliverability within each channel, 2) You will partner with the Channel Strategy/Performance team on the implementation of new owned marketing channels such as; Web Push, SMS, etc 3) You will improve and implement processes and workflows that support and scale the team's efforts, 4) You will be the main business stakeholder for cross-functional platform buildout with Product and Engineering teams to ensure our tools/systems are built for scale, and 5) You will be the a cross functional strategy partner, representing the Owned Channels team, working closely to actualize business strategies across Promotions, Personalization, Subscriptions, Partnerships, and more to guarantee an optimal cross-channel experience in all owned marketing channels to Udemy's students and instructors.
About You
You have a bias for action, you can work with technical marketing channel teams to provide the most optimal customer experiences across all owned marketing channels, and work seamlessly with stakeholders across marketing, product, data science and engineering teams. If you can balance empathy and efficiency, can stay on top of multiple and sometimes ambiguous priorities in our unique marketplace, and are hungry to build and own a critical piece of the revenue-value-chain of a global, rapidly growing education technology business, then this job is for you.
Here's What You'll Be Doing:
- Own all 3 main user facing interfaces of the team; Web, Mobile Push, and In-App Messaging, including;
- Leading, inspiring and motivating the current team
- Implementing stellar marketing experiences across multiple owned channels
- Managing allocation to ensure timely deliverability, alignment and bandwidth
- Support the team on how complex campaigns and experiments are conducted so they are launched flawlessly within our external (Braze) and internal tools.
- Be a key thought partner for business critical strategies including in promos, personalization, subscriptions, partnerships to ensure resourcing, timely implementation, and flawless production
- Be a cross-functional stakeholder to platform buildout with Product and Engineering teams
- Work closely with our email team in US and India to coordinate and improve campaign production
- Maintain strong external vendor relationships and track budget accordingly
- Lead your team through change and adjust goals and strategy to ensure positive business outcomes with a mature demeanor when needed
- Translate department-level goals and annual goals into measurable team-level monthly and quarterly goals and key initiatives to drive business results and cascade goals to your team
- Your leadership is a balance of management (delegation, decision-making) but you are increasingly able to lead by influence and inspiration (setting a vision, collaborating with other teams to find common ground).
- You work on complex issues where analysis of situations or data requires an in-depth knowledge of the company and your function.
- You make final decisions on operational matters to ensure effective achievement of objectives
We're Excited About You Because You Have:
- First and foremost, an ownership mindset
- Strong leadership experience managing production marketing teams with a record of success
- 8+ years experience in cross channel marketing, examples include; web, mobile, email
- 4+ years of experience leading and inspiring global teams across different time zones
- Ability to lead, inspire and motivate a team of channel marketing managers
- Experience building and maintaining a high performing team across multiple time zones
- Strong operations skills are essential. You will be juggling multiple processes and tasks. Project management skills paired with a high degree of organization will be key.
- Strong business sense on channel marketing best practices and ways to implement strategies
- Identify and implement scalable solutions to enhance workflows and processes
- Oversee the quality and integrity of cross-channel campaigns, prioritizing the customer experience across every touch point.
- Strong cross-functional relationship building, communication and interpersonal skills
- Influence based leadership and cross-functional collaboration skills are essential
- Experience with A/B and multivariate test design and implementation across marketing channels
- Proficient implementing strategies using Braze across channels is preferred
- Ability to work in a fast moving business environment where ambiguity is constant
- You are creative, resourceful, detail-oriented, and highly organized
- Educational background in marketing or business is helpful
- You have a passion for online learning, and a desire to create opportunities that will change lives through teaching and learning globally
Compensation structure for Colorado based candidates:
Minimum Salary: $125,000 + Equity + Benefits (see below)
About Udemy
Udemy is the world's largest education platform with more than 30 million monthly visitors. Through our Consumer and Enterprise businesses, Udemy creates new possibilities for people and organizations everywhere by connecting them to the knowledge and skills they need to succeed in a changing world. The Udemy consumer marketplace offers thousands of up-to-date courses in dozens of languages and provides the tools learners and instructors need to achieve their goals and reach their full potential. For companies, Udemy Business (UB) offers an employee training and development platform with subscription access to thousands of courses, learning analytics, as well as the ability to host and distribute their own content. Our enterprise platform is among the fastest growing SaaS businesses in the world. UB has more than 10,000 customers and serves the majority of the Fortune 100.
We are proud to be recognized for our world class employee experience:
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Udemy is headquartered in San Francisco with hubs in Ankara, Turkey; Austin, Texas; Boston, Massachusetts; Mountain View, California; Denver, Colorado; Dublin, Ireland; Melbourne, Australia; New Delhi, India; and Sao Paulo, Brazil.
Information regarding data privacy is available within the Udemy Careers Privacy Notice .
Udemy Benefits:
- Eligibility: Regular, full-time employees are eligible for Udemy's benefit programs.
- Health Plans: Medical, dental, and vision coverage (100% coverage for employee-only).
- HSA/FSA/Commuter: Pre-tax savings/spending plans available; generous HSA employer contributions for those enrolled in the HDHP medical plan.
- Life/Disability: Employer-paid life insurance (supplemental available), in addition to short-term and long-term disability.
- Retirement: Access to 401(k) with annual employer contribution.
- Wellbeing: Corporate memberships for meditation and mindfulness, therapy and coaching, financial planning, primary care, tele-health, health advocacy, parent/newborn support, and employee discounts.
- Education: Free access to the entire course library on the Udemy and Udemy for Business platforms; annual stipend for external learning beginning at six months of employment.
- Charitable Matching Program: Employer match of monetary contributions to eligible nonprofits and charities that carry a 501(c)(3) tax status.
- Vacation: 15 days per year of Paid Time Off for hourly; flexible Discretionary Time Off for salaried.
- Parental Leave: 8 weeks of leave at 100% pay for parents who take time off from work following the date of birth, adoption, or foster placement beginning at six months of employment; this amount is in addition to pregnancy-disability benefits at 100% pay, if applicable.
- Holidays: 10 paid holidays throughout the year
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